Ogilvy

WPP First Quarter Trading Update

Retrieved on: 
Thursday, April 25, 2024

During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.

Key Points: 
  • During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.
  • WPP was proud to be recognised by the NVIDIA Partner Network as the Industry Innovation Partner of the Year in EMEA.
  • During the quarter, WPP topped the WARC Media 100 for the seventh year running and topped the WARC Creative 100 for the second consecutive year.
  • Proportion of WPP revenue less pass-through costs in Q1 2024; table made up of clients representing 77% of WPP total revenue less pass-through costs.

Quorum Federal Credit Union Celebrates 90-Year Anniversary

Retrieved on: 
Wednesday, April 10, 2024

PURCHASE, N.Y., April 10, 2024 /PRNewswire/ -- Quorum Federal Credit Union, a forward-thinking, technology-based online credit union serving members across the U.S., celebrates 90 years in business in 2024.

Key Points: 
  • PURCHASE, N.Y., April 10, 2024 /PRNewswire/ -- Quorum Federal Credit Union, a forward-thinking, technology-based online credit union serving members across the U.S., celebrates 90 years in business in 2024.
  • Quorum Federal Credit Union Celebrates 90-Year Anniversary and reflects on its beginnings and how it has evolved.
  • The credit union was originally formed in the midst of the Great Depression as Kraft Foods Credit Union, when banks were failing and personal savings were being lost as a result.
  • In 1994, that General Foods Federal Credit Union merged with Kraft Employees Credit Union to become Kraft General Foods Federal Credit Union, then in 1995 to Kraft Foods Federal Credit Union, and not until 2005 did the credit union become Quorum Federal Credit Union to better reflect its growth beyond its corporate roots, and its ever-expanding membership, which now serves over 50 companies nationwide including Ogilvy, Avon, Mastercard, Mondelēz International, Philip Morris International, Altria, and Heineken and has members living in all 50 states.

Spikes Asia announces 2024 winners including the Special Awards and Young Spikes Competition winners

Retrieved on: 
Thursday, March 14, 2024

Singapore, Mar 14, 2024 - (ACN Newswire) - Spikes Asia, APAC's most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening.

Key Points: 
  • Singapore, Mar 14, 2024 - (ACN Newswire) - Spikes Asia, APAC's most prestigious and sought-after award for creativity and marketing effectiveness, has revealed the Grands Prix and Special Award winners for 2024 this evening.
  • In its inaugural year, the Gaming Spikes Grand Prix was awarded to the Philippines for "Unbranded Menu", for McDonald's, entered by Leo Burnett, Manila.
  • Speaking about the Winners, Simon Cook, CEO, LIONS, said: "Congratulations to our 2024 Spikes Asia Award winners.
  • Jaime Ng, Festival Director, Spikes Asia, added: "We're excited to announce the 2024 Award winners for Spikes Asia, after a fantastic event this week.

Togetherwith Announces Julian Roca as Head of Miami Operation

Retrieved on: 
Thursday, March 28, 2024

The operation will be led by Julian Roca as General Manager, who will also hold a dual role as Chief Growth Officer for Togetherwith.

Key Points: 
  • The operation will be led by Julian Roca as General Manager, who will also hold a dual role as Chief Growth Officer for Togetherwith.
  • We aim to establish Miami as an operational center for the development of new markets, new ventures and new partnerships.
  • Agencies have never delivered on the efficiency that comes from global connection given their traditional P&L structures; we decided to do it differently,” said Julian Roca.
  • Togetherwith, part of the Ovare Group holding company, has experienced dramatic growth in Latin America and the U.S. in recent years.

The Conference Board Appoints Kelly Zimmermann as Chief Events Officer

Retrieved on: 
Tuesday, April 2, 2024

NEW YORK, April 2, 2024 /PRNewswire/ -- The Conference Board, a leading non-profit think tank and business membership organization, has named Kelly Zimmermann as its Chief Events Officer.

Key Points: 
  • NEW YORK, April 2, 2024 /PRNewswire/ -- The Conference Board, a leading non-profit think tank and business membership organization, has named Kelly Zimmermann as its Chief Events Officer.
  • She joins The Conference Board from her most recent position as Managing Director for Bloomberg's Live Experiences business.
  • "We are excited to welcome Kelly to our team as Chief Events Officer," said Steve Odland, President and CEO of The Conference Board.
  • "I am thrilled to lead the charge in reimagining how The Conference Board brings together the world's leading business minds," said Kelly Zimmermann.

HH Global strengthens operational delivery across Creative + Digital solution

Retrieved on: 
Thursday, March 7, 2024

LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.

Key Points: 
  • LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.
  • This appointment reflects HH Global's ongoing commitment to investing in outstanding talent and further strengthens our Creative + Digital solutions, enhancing our delivery of world-class creativity, innovative thinking and content production excellence.
  • "I am thrilled to be joining HH Global at this stage in the growth of the Creative + Digital offering.
  • Lee Humphreys, Chief Client Officer at HH Global said:
    "This is another fantastic addition to the HH Global team, further demonstrating our commitment to investment in our Creative + Digital solution.

HH Global strengthens operational delivery across Creative + Digital solution

Retrieved on: 
Thursday, March 7, 2024

LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.

Key Points: 
  • LONDON, March 7, 2024 /PRNewswire/ -- HH Global is pleased to announce it has appointed Amir Mireskandari as Executive Director, Global Creative Delivery + Operations.
  • This appointment reflects HH Global's ongoing commitment to investing in outstanding talent and further strengthens our Creative + Digital solutions, enhancing our delivery of world-class creativity, innovative thinking and content production excellence.
  • "I am thrilled to be joining HH Global at this stage in the growth of the Creative + Digital offering.
  • Lee Humphreys, Chief Client Officer at HH Global said:
    "This is another fantastic addition to the HH Global team, further demonstrating our commitment to investment in our Creative + Digital solution.

GENDER EQUALITY ISN'T YET IN THE CONSTITUTION -- ADVOCATES CALL ON SUPPORTERS TO #SHOUTFOREQUALITY

Retrieved on: 
Wednesday, March 6, 2024

NEW YORK, March 6, 2024 /PRNewswire/ -- Today, former U.S. Rep. Carolyn Maloney, along with Equal Rights Amendment advocates across the country, launched a new "SHOUT FOR EQUALITY" campaign to harness the discontent of women, in all their diversity, and everyone across the nation who supports enshrining the Equal Rights Amendment (ERA) into the U.S. Constitution.

Key Points: 
  • The ERA Coalition and its 300-plus partner organizations, along with thousands of individuals, are participating in the ERA petition drive Sign4ERA.org.
  • Fully 80% of people in the United States believe that women are guaranteed equal rights to men under the Constitution.
  • "We are fighting for the Equal Rights Amendment to be recognized in the Constitution to guarantee equality for all people.
  • The "SHOUT FOR EQUALITY" tool was developed by award-winning creative agency Ogilvy in support of the publication of the ERA.

Total by Verizon Releases Full Campaign Ad to Air on Univision Broadcast of the Big Game

Retrieved on: 
Thursday, February 8, 2024

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240208512775/en/
    The new Total by Verizon Big Game spot on Univision this Sunday includes a surprise cameo from actor Arturo Castro.
  • (Photo: Business Wire)
    Topping the charts and winning hearts worldwide, “Suavemente” quickly became a Spanish-language standard in Latin music.
  • “Total by Verizon has a lot to offer consumers, and we’re excited to leverage the power of the Big Game to step into our target customers’ homes,” said Cheryl Gresham, VP and CMO of the Verizon Value organization.
  • My mom will be very proud of that.”
    The ad will air during the first commercial break of the second quarter of Univision’s Big Game telecast Sunday, February 11 and marks the brand’s big game advertising debut.

Audyence Launches Industry's First B2B Programmatic Platform Offering Real-Time Demand for Lead Generation

Retrieved on: 
Monday, February 5, 2024

Audyence officially announced today that it launched its Real-Time Demand Platform–RTD–the B2B advertising industry’s first programmatic platform allowing marketers to purchase based on acquisition, not impressions or clicks.

Key Points: 
  • Audyence officially announced today that it launched its Real-Time Demand Platform–RTD–the B2B advertising industry’s first programmatic platform allowing marketers to purchase based on acquisition, not impressions or clicks.
  • Audyence is poised to serve the vast majority of B2B companies and agencies, which are continuously searching for enhanced lead generation strategies and demand management tools.
  • Our ambitions are big, and we’re just getting started.”
    Audyence is a programmatic platform dedicated to redefining the B2B advertising landscape with its innovative Real-Time Demand platform.
  • The birth of Audyence was the coming together of these two unique but aligned perspectives from both sides of the B2B demand generation ecosystem.