WARC

UK advertising reports GBP36.6bn spend in 2023

Retrieved on: 
Friday, April 26, 2024
Online, Intelligence, Radio, Social media, Advertising, Paris Olympics, PR, Data, General election, Advertising Association, WARC, Growth, Stagnation

The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.

Key Points: 
  • The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first time.
  • Online radio includes targeted in-stream radio/audio advertising sold by UK commercial radio companies, together with online S&P inventory.
  • The UK advertising industry is much respected around the world, which is why we continue to see the exports of UK advertising services grow, an important source of additional revenue for many advertising businesses in a domestic economy that has little-to-no growth."
  • The quarterly Advertising Association/WARC Expenditure Report (www.warc.com/about-media/expenditure-report) is the definitive guide to advertising expenditure in the UK, with data for all key advertising media and sub formats dating back to 1982 and forecasts spanning eight quarters ahead.

The 2024 SMARTIES™ Awards: A Beacon of Excellence in Global Marketing

Retrieved on: 
Friday, May 3, 2024
Social media, Martech, Worldwide, Gold, Marketing, WARC

NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open.

Key Points: 
  • NEW YORK, May 3, 2024 /PRNewswire/ -- MMA Global, a not-for-profit organization, dedicated to elevating marketing practices, is proud to announce that entries for the highly anticipated 2024 SMARTIES™ Awards are officially open.
  • With a focus on innovative solutions and measurable business impact, the program continually evolves to reflect the dynamic marketing landscape.
  • This fosters a collaborative environment where the world's brightest marketing minds come together to redefine the boundaries of marketing success.
  • Understanding the diverse landscape of marketing excellence, the SMARTIES™ program offers:
    SMARTIES™ X Global Awards : The pinnacle of marketing achievement, recognizing the most exceptional campaigns from all corners of the globe.

WPP First Quarter Trading Update

Retrieved on: 
Thursday, April 25, 2024
Professional Services, Marketing, Advertising, Communications, Finance, Public Relations, Investor Relations, Cloud, VML, The Coca-Cola Company, NHS, Pandemic, Daiichi Sankyo, Risk, WPP plc, Capital market, Google Cloud, Transplant, Epidemic, WPP, Medicine, Terrorism, FX, AstraZeneca, Breast cancer, Knowledge, Attack, Outline of health sciences, Super Bowl, Uncertainty, HCM, Workforce, Generative, Blood, Gemini, Travel, Artificial intelligence, Perrigo, Gold, Creativity, FY, Ogilvy, Disclosure, LFL, Synthetic media, Failure, WARC, Growth

During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.

Key Points: 
  • During the quarter we continued to invest in WPP Open, our intelligent marketing operating system powered by AI, as part of our annual investment of £250m in AI, data and tech.
  • WPP was proud to be recognised by the NVIDIA Partner Network as the Industry Innovation Partner of the Year in EMEA.
  • During the quarter, WPP topped the WARC Media 100 for the seventh year running and topped the WARC Creative 100 for the second consecutive year.
  • Proportion of WPP revenue less pass-through costs in Q1 2024; table made up of clients representing 77% of WPP total revenue less pass-through costs.

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
Tuesday, March 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

Mindshare Takes Top Spot in WARC Media 100 & Effective 100, Earns Network and Agency of the Year Accolades

Retrieved on: 
Tuesday, March 26, 2024
Media Network, Growth, FCAS, MMA, Mind share, Partnership, Trust, Silver, WPP plc, BlackRock, Advertising agency, Creativity, VML, Commerce, Media, Gold, Risk, WPP, WARC, Best in Show, Tyson Foods, Castrol, Marketing, Advertising, Grand Prix, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 26, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has capped off a stellar first quarter of 2024 with a string of impressive award wins across several prestigious industry rankings and award shows. Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings. Additionally, Mindshare is ranked #1 globally in new billings for 2023 by COMvergence.

Key Points: 
  • Accolades for the agency include Global Agency Network of the Year at the MMA SMARTIES X, Media Agency of the Year at the MMA SMARTIES North America, and Media Network of the Year at Spikes Asia, along with taking the #1 spot in both the WARC Media 100 and Effective 100 rankings.
  • Mindshare was named Global Agency Network of the Year, and Mindshare China was named Media Agency of the Year, at the MMA SMARTIES X Awards , which honors global marketing campaigns that achieve significant business impact through innovation.
  • Mindshare's New York office secured the #1 position on the 2024 WARC Media 100 , solidifying the agency's position as a global leader in media excellence.
  • Being the top agency for the WARC Media 100 and WARC Effective 100 underscores this connection.

MMA Global announces the SMARTIES™ X Global & North America 2023 Winners:

Retrieved on: 
Thursday, March 21, 2024
Advertising, Organization, Worldwide, MMA, Mind share, Silver, Unilever, Advertising agency, Digital Agency, BII, Marketing, Most, Creativity, Gold, Creative, WARC, WPP, Collection, Grand Prix

NEW YORK, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefuture of creativity and innovation in marketing.

Key Points: 
  • NEW YORK, March 21, 2024 /PRNewswire/ -- MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards.
  • The SMARTIES™ X Global & North America Awards recognize the exceptional achievements of agencies and brands driving innovation in marketing.
  • Additionally, SMARTIES™ X Global & North America 2023 winners will be featured in the prestigious MMA Business Impact Index (BII), further solidifying their status as leaders in the field.
  • Explore the complete MMA SMARTIES™ North America 2023 Winner Gallery and delve into the exceptional campaigns that have set the standard for marketing excellence here.

WARC Media 100 Names Mindshare #1 Media Agency

Retrieved on: 
Tuesday, March 19, 2024
Media Network, Growth, Mind share, WPP plc, AI, Advertising agency, Commerce, Media, WPP, Tyson Foods, Castrol, WARC, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 19, 2024 /PRNewswire/ -- Mindshare , the media services company that is part of GroupM and WPP, has been named the #1 Media Agency in the 2024 WARC Media 100 rankings .

Key Points: 
  • NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 19, 2024 /PRNewswire/ -- Mindshare , the media services company that is part of GroupM and WPP, has been named the #1 Media Agency in the 2024 WARC Media 100 rankings .
  • The WARC Media 100 is a ranking of the world's most awarded campaigns and companies for media.
  • Mindshare's New York office took the #1 Media Agency spot in this year's rankings, and Mindshare secured the #2 spot globally for Media Network.
  • WPP is the #1 Holding Company in this year's WARC Media 100, and GroupM has taken three of the top five agency spots.

WARC Media 100 Names Mindshare #1 Media Agency

Retrieved on: 
Tuesday, March 19, 2024
Media Network, Growth, Mind share, WPP plc, AI, Advertising agency, Commerce, Media, WPP, Tyson Foods, Castrol, WARC, Film industry

NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 19, 2024 /PRNewswire/ -- Mindshare , the media services company that is part of GroupM and WPP, has been named the #1 Media Agency in the 2024 WARC Media 100 rankings .

Key Points: 
  • NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 19, 2024 /PRNewswire/ -- Mindshare , the media services company that is part of GroupM and WPP, has been named the #1 Media Agency in the 2024 WARC Media 100 rankings .
  • The WARC Media 100 is a ranking of the world's most awarded campaigns and companies for media.
  • Mindshare's New York office took the #1 Media Agency spot in this year's rankings, and Mindshare secured the #2 spot globally for Media Network.
  • WPP is the #1 Holding Company in this year's WARC Media 100, and GroupM has taken three of the top five agency spots.

Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed

Retrieved on: 
Thursday, January 11, 2024
FCB, Region, NTUC, Generation Z, Culture, AI, Gen, Work, Language, Digital, BBDO, L'Oréal, Accreditation, Creativity, Income Insurance, Marketing, WARC, Diageo, McDonald's, Awards ceremony, Uber

Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.

Key Points: 
  • Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.
  • The role of creativity in driving brand growth and business value will be a core theme throughout the programme.
  • Ada Lazaro, Regional Marketing Director, McDonald's Asia Business Unit, will explore how to build scalable relationships with Gen Z across diverse Asian markets.
  • Entries into Spikes Asia are being accepted until 1 February 2024.

Institute for Real Growth and Oxford Saïd FOMI Publish First Global C-Suite Study on Stakeholder Impact

Retrieved on: 
Wednesday, January 10, 2024
SHRM, Corporation, IRG, Faculty, Burberry, Partnership, NACD, CKGSB, WPP, University, University of Oxford, Government, FGS Global, Environment, The B Team, National Association, Spencer Stuart, Apple, Mind share, ACCA, Save the Children, WARC, The B-Team, Marketing, FGS, Management

NEW YORK, Jan. 10, 2024 /PRNewswire/ -- The Institute for Real Growth (IRG) today released the findings from the first global study to identify best practices on businesses' pivot from shareholder primacy to value creation for all stakeholders. Known as 'Humanized Growth,' this model seeks to benefit employees, consumers, the community, the environment, and investors. The study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics, and cross-functional C-suite practitioners.

Key Points: 
  • Known as 'Humanized Growth,' this model seeks to benefit employees, consumers, the community, the environment, and investors.
  • The study is unprecedented in scope and builds on the expertise and experience of hundreds of global experts, academics, and cross-functional C-suite practitioners.
  • The IRG Impact Study findings build on 450 in-depth vision interviews conducted with C-suite executives, experts, and academics and a survey of global business leaders.
  • The study findings also identify the characteristics that C-suite leaders need to possess to lead their companies to more Humanized Growth.