WARC

WARC Effectiveness Awards 2021, in association with LIONS, are launched

Tuesday, January 12, 2021 - 8:00am

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Key Points: 
  • LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.
  • Paul Coxhill, Managing Director, WARC, says: "Drawing on WARC's evidence-based expertise and global approach, the WARC Effectiveness Awards will provide the industry with a universal marketing benchmark like no other to shine a light on great effective marketing.
  • The WARC Effectiveness Awards are open to submissions from any country and communications discipline and the entry fee has been waived for 2021.
  • More information on the new WARC Effectiveness Awards is available on www.warc.com/awards/effectiveness.

WARC releases Guide to Brand activism in the Black Lives Matter era

Tuesday, October 13, 2020 - 10:00am

To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.

Key Points: 
  • To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.
  • Cathy Taylor, US Commissioning Editor, WARC, says: "Research shows consumers are demanding brands respond in ways that go beyond donations.
  • The eight key takeaways highlighted in WARC's Guide to Brand activism in the Black Lives Matter era are:
    According to US Census data, in 2014 minorities made up 38% of the country, but by 2060 they will be in the majority at 56%.
  • A sample of the WARC Guide to Brand activism in the Black Lives Matter era is available to download from content.warc.com/brand-activism-in-the-black-lives-matter-era-sample-report.html.

Mindshare's Provocation Sees it Ranked #1 Agency Network in WARC Media 100 With Top Three Most Awarded Campaigns of the Year

Tuesday, March 10, 2020 - 1:00pm

NEW YORK, MIAMI, LONDON, SINGAPOREandSHANGHAI, March 10, 2020 /PRNewswire/ --Mindshare, the agency network that is part of WPP, has been ranked the #1 Agency Network in the WARC Media 100, with the three most awarded campaigns in 2019.

Key Points: 
  • NEW YORK, MIAMI, LONDON, SINGAPOREandSHANGHAI, March 10, 2020 /PRNewswire/ --Mindshare, the agency network that is part of WPP, has been ranked the #1 Agency Network in the WARC Media 100, with the three most awarded campaigns in 2019.
  • ( see 2019 awards summary here )
    Mindshare also swept the board in the individual WARC Media 100 campaign rankings, with the top three most awarded campaigns of 2019 all with AI and data creativity at their heart and 16 campaigns in the top 100.
  • The #1 ranked campaign was Monty: The World's First AI Predictive Commentator for Foxtel in Australia.
  • The WARC Media 100 rankings, the successor to the Gunn Report, are a benchmark for media excellence, allowing marketers to compare agency performance with that of their peers.

Mindshare's Provocation Sees it Ranked #1 Agency Network in WARC Media 100 With Top Three Most Awarded Campaigns of the Year

Tuesday, March 10, 2020 - 1:00pm

NEW YORK, MIAMI, LONDON, SINGAPOREandSHANGHAI, March 10, 2020 /PRNewswire/ --Mindshare, the agency network that is part of WPP, has been ranked the #1 Agency Network in the WARC Media 100, with the three most awarded campaigns in 2019.

Key Points: 
  • NEW YORK, MIAMI, LONDON, SINGAPOREandSHANGHAI, March 10, 2020 /PRNewswire/ --Mindshare, the agency network that is part of WPP, has been ranked the #1 Agency Network in the WARC Media 100, with the three most awarded campaigns in 2019.
  • ( see 2019 awards summary here )
    Mindshare also swept the board in the individual WARC Media 100 campaign rankings, with the top three most awarded campaigns of 2019 all with AI and data creativity at their heart and 16 campaigns in the top 100.
  • The #1 ranked campaign was Monty: The World's First AI Predictive Commentator for Foxtel in Australia.
  • The WARC Media 100 rankings, the successor to the Gunn Report, are a benchmark for media excellence, allowing marketers to compare agency performance with that of their peers.