WARC

Ogilvy Tops WARC Creative 100 as the World's Most Creative Agency Network

Tuesday, November 30, 2021 - 7:12pm

NEW YORK, Nov. 30, 2021 /PRNewswire/ -- Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world. WARC today released the results of its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world. In addition to Ogilvy ranking as the #1 Agency Network, DAVID Miami was named the #1 Creative Agency and Burger King's "Moldy Whopper," a creative collaboration between DAVID Miami and INGO Stockholm, ranked as the #1 Creative Campaign. The WARC Creative 100 is the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions.

Key Points: 
  • NEW YORK, Nov. 30, 2021 /PRNewswire/ -- Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world.
  • WARC today released the results of its annual Creative 100 ranking of the most creative agencies, networks, and campaigns in the world.In addition to Ogilvy ranking as the #1 Agency Network, DAVID Miami was named the #1 Creative Agency and Burger King's "Moldy Whopper," a creative collaboration between DAVID Miami and INGO Stockholm, ranked as the #1 Creative Campaign.
  • The WARC Creative 100 is the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions.
  • Liz Taylor, Ogilvy's Global Chief Creative Officer, said: "Topping the WARC Creative 100 speaks to the borderless creativity that unites Ogilvy's global creative network, and what's possible when creative thinking stretches across departments, geographies, and cultures to become a shared mission.

WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia"

Sunday, November 21, 2021 - 11:00pm

At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.

Key Points: 
  • At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture.
  • Brand-building at the speed of culture: The role of online video in Asia
    "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released today by WARC, in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in Asia's online video landscape.
  • In particular, we were curious to uncover common themes among winning YouTube Works campaigns and standout case studies across Asia.
  • Leveraging online video as the medium to keep pace with the ever-shifting parameters of cultural trends has proven effective for many brands.

Edge by Ascential Future Retail Disruption 2021-2022 Report: Online Sales Will Account for 40% of All Chain Retail Sales By 2026

Wednesday, November 17, 2021 - 1:00pm

Edge by Ascential , whose technology-driven products power brands to win in digital commerce, today released its annual Future Retail Disruption Report for 2021-2022.

Key Points: 
  • Edge by Ascential , whose technology-driven products power brands to win in digital commerce, today released its annual Future Retail Disruption Report for 2021-2022.
  • The data shows that shoppers will continue to buy online post-pandemic, and to a greater extent than pre-COVID -- predicting that online sales will account for almost 40% of all chain retail sales by 2026.
  • Data and insight comes from Edge by Ascentials Future Retail Disruption Midyear Update, September 2021-2022, available on subscription to the Edge by Ascential Retail Insight platform.
  • Retail sales data includes online and offline operations, and only includes chain retailers, of which Edge Retail Insight covers almost 2,500 worldwide.

DDB latina Strikes All-Year-Round Creative Festivals As Network Of The Year

Thursday, November 18, 2021 - 1:00pm

It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America's most creative for the third time.

Key Points: 
  • It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America's most creative for the third time.
  • The yearbook consolidates the results of international and regional creative and effectiveness awards such as Clio, One Show, D&AD, El Ojo, and Effie LATAM.
  • Through its companies: DDB, Africa, Alma, Tribal Worldwide, TRACK, and TracyLocke and its multidisciplinary expertise from Branding to CRM and Shopper Marketing, DDB Latina develops Unexpected ideas that Work.
  • DDB Latina has been named Most Creative Network in Latin America at Cannes Lions and FIAP Festivals in 2021 and at El Ojo de Iberoamrica and Crema Ranking in 2017, 2019, and 2020.

WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth

Tuesday, October 19, 2021 - 2:00am

The findings in this report will help marketers seize new opportunities to deliver brand growth through these social communities."

Key Points: 
  • The findings in this report will help marketers seize new opportunities to deliver brand growth through these social communities."
  • Brands offering genuine value exchange and willingness to test and learn are already reaping the rewards.
  • Amy Lanzi, EVP, North America Practice Lead, Publicis Commerce, comments: "The intersection of community, shopping and entertainment is what's really different about TikTok.
  • The study includes chapter analysis, data analytics, case studies, expert commentary from industry leaders and implications for brands.

Triton to Launch Groundbreaking Audio Marketplace

Friday, September 17, 2021 - 3:00pm

Triton Digital , the global technology and services leader to the digital audio and podcast industry, announced today it will launch the Triton Audio Marketplace - an innovative new global open audio exchange that, for the first time, will aggregate audiences at scale across three exploding audio segments: broadcast, podcast, and streaming, making it easier than ever for marketers and agencies to plan, buy and measure the impact of cross-platform audio advertising.

Key Points: 
  • Triton Digital , the global technology and services leader to the digital audio and podcast industry, announced today it will launch the Triton Audio Marketplace - an innovative new global open audio exchange that, for the first time, will aggregate audiences at scale across three exploding audio segments: broadcast, podcast, and streaming, making it easier than ever for marketers and agencies to plan, buy and measure the impact of cross-platform audio advertising.
  • The new Triton Audio Marketplace will offer access to the largest single pool of audio audiences, with more than 100 billion audio impressions per month across broadcast, streaming and podcast properties, and allow marketers and agencies to transact on ALL forms of audio inventory and have access to unmatched, sophisticated measurement and targeting tools across a range of audiences, from mass reach demographics to narrower, more precise targets.
  • In addition, The Triton Audio Marketplace will offer a complete set of audio ad tech and data solutions for brands for targeting and measurement, and will be the largest brand-safe audio marketplace, implementing first-in-its-class brand safety tools to ensure all impressions meet the IABs standards and brands expectations designed for a post-cookie world.
  • Triton has always been the leading innovator in streaming and podcast technology, said John Rosso, President - Market Development for Triton Digital.

MRM Named By Fast Company As One Of The 100 Best Places To Work For Innovators

Wednesday, August 4, 2021 - 11:14pm

NEW YORK, Aug. 4, 2021 /PRNewswire/ --MRM, the leading marketing agency that is part of McCann Worldgroup, announced today it has been named to Fast Company's Third Annual list of The 100 Best Places to Work for Innovators.

Key Points: 
  • NEW YORK, Aug. 4, 2021 /PRNewswire/ --MRM, the leading marketing agency that is part of McCann Worldgroup, announced today it has been named to Fast Company's Third Annual list of The 100 Best Places to Work for Innovators.
  • MRM was ranked #12 on the list, alongside Moderna, IBM, Ally Financial, Boston Scientific, P&G Ventures and many more global leaders.
  • Kate MacNevin, Global Chairwoman and CEO of MRM, said, "Being named to this list is an incredible honor, but it is no accident.
  • These ideas are just part of the process by which MRM has continually focused on reinventing the modern agency operation.

WARC launches Prize for MENA Strategy 2021

Monday, February 1, 2021 - 4:30am

Full jury named

Key Points: 
  • Full jury named
    LONDON, Feb 1, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results.
  • The WARC Prize for MENA Strategy leaves 'marketing for marketing's sake' to the side to shine a spotlight on effective work the industry can draw inspiration from."
  • - The Local Hero Award - for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
  • More information about the awards, including jury bios and how to enter is available on www.warc.com/awards/warc-prize-for-mena-strategy
    Copyright 2021 ACN Newswire .

WARC Effectiveness Awards 2021, in association with LIONS, are launched

Tuesday, January 12, 2021 - 8:00am

LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.

Key Points: 
  • LONDON, Jan 12, 2021 - (ACN Newswire) - WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS (www.canneslions.com/enter/awards), a new worldwide competition showcasing the best marketing campaigns that deliver business results.
  • Paul Coxhill, Managing Director, WARC, says: "Drawing on WARC's evidence-based expertise and global approach, the WARC Effectiveness Awards will provide the industry with a universal marketing benchmark like no other to shine a light on great effective marketing.
  • The WARC Effectiveness Awards are open to submissions from any country and communications discipline and the entry fee has been waived for 2021.
  • More information on the new WARC Effectiveness Awards is available on www.warc.com/awards/effectiveness.

WARC releases Guide to Brand activism in the Black Lives Matter era

Tuesday, October 13, 2020 - 10:00am

To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.

Key Points: 
  • To help marketers navigate these challenges and lead with purpose, WARC, the global authority on marketing effectiveness, has today released the WARC Guide to Brand activism in the Black Lives Matter era, compiling insights and learnings from prominent Black voices in the marketing community.
  • Cathy Taylor, US Commissioning Editor, WARC, says: "Research shows consumers are demanding brands respond in ways that go beyond donations.
  • The eight key takeaways highlighted in WARC's Guide to Brand activism in the Black Lives Matter era are:
    According to US Census data, in 2014 minorities made up 38% of the country, but by 2060 they will be in the majority at 56%.
  • A sample of the WARC Guide to Brand activism in the Black Lives Matter era is available to download from content.warc.com/brand-activism-in-the-black-lives-matter-era-sample-report.html.