Persil® Laundry Detergent Puts a New Spin on Category with Reimagined Brand Identity that Helps Americans Get 'That New Clothes Feeling™'
STAMFORD, Conn., May 2, 2024 /PRNewswire/ -- The laundry aisle is getting a refresh thanks to Persil® laundry detergent. Known for its premium, deep cleaning capabilities, Persil® now flaunts a dynamic brand redesign with formulas that focus on fabric care and deep clean for all your everyday clothes and fabrics. Addressing the category's often-unmet consumer need of not only cleaning clothes, but also caring for them, the brand is helping laundry-doers experience That New Clothes Feeling™ through formulas that help keep clothes looking newer, longer.*
- Laundry detergent brand launches vibrant new packaging with fresh product lineup that includes fabric care benefits and an innovative new detergent designed for athleticwear.
- STAMFORD, Conn., May 2, 2024 /PRNewswire/ -- The laundry aisle is getting a refresh thanks to Persil® laundry detergent.
- Persil® reinvigorated its brand with new positioning, a vibrant brand look to highlight their formulas that deep clean and help prevent color fading.
- A first-of-its-kind for the brand, Persil® Activewear Clean fights body oil and sweat, and helps maintain fabric shape and stretch.