Latest Research Reveals What’s Really Keeping Consumers From Eating Fruits and Vegetables
But despite the best of intentions, new research from the International Food Information Council (IFIC) reveals significant barriers to produce consumption.
- But despite the best of intentions, new research from the International Food Information Council (IFIC) reveals significant barriers to produce consumption.
- Keeping food safe (70%) and the use of pesticides (60%) are top concerns when considering how food is grown.
- Nutritional content, use of agricultural technology, environmental sustainability, animal welfare, and farm workers welfare were other listed concerns consumers factor into their purchase decisions.
- “Low intake of fruits and vegetables by Americans is not a new phenomenon—it’s been chronically low for decades,” explained Reinhardt Kapsak.