Association football

DGAP-News: LUSI's MoneyBall Makes Solid Progress Introducing Its AI-Powered TV Ad Management Systems in the European Sports Market

Retrieved on: 
Tuesday, April 12, 2022

These fans follow their clubs and the sport in general with great passion each season and during the off season.

Key Points: 
  • These fans follow their clubs and the sport in general with great passion each season and during the off season.
  • The goal of MoneyBall is to connect clubs, fans and brands over each club's bespoke TV stations.
  • During the course of COVID19 pandemic most top flight professional clubs around the world have developed their own bespoke TV channels to engage with club fans.
  • This force is driving the interest in Moneyball, the first TV Ads management platform connecting clubs, fans and brands.

Mohegan Sun Pocono to open Brand-New Outdoor Patio Bar, Entertainment Venue and Top Golf Swing Suite

Retrieved on: 
Wednesday, April 6, 2022

WILKES-BARRE, Pa., April 6, 2022 /PRNewswire/ -- Mohegan Sun Pocono (MSP) guests are in for a treat as 2022 heats up. Three exciting new venues will officially debut, starting in late April with the all-new outdoor terrace bar, Embers Terrace. This new offering will be home to Adirondack style seating, fire pits, live weekend entertainment, dining options, an outstanding drink menu and more.  Set to launch this summer in the old Bar Louie space will also be The Hive Taphouse, equipped with a full dining menu, 20 beers on tap, a live music stage and its very own Topgolf Swing Suites, equipped with Full Swing Simulators that in addition to virtual golf courses and Topgolf games, will also be home to energetic games like Zombie Dodgeball, the Quarterback Challenge, Baseball Pitching, Hockey games and more.

Key Points: 
  • Three exciting new venues will officially debut, starting in late April with the all-new outdoor terrace bar, Embers Terrace.
  • This new offering will be home to Adirondack style seating, fire pits, live weekend entertainment, dining options, an outstanding drink menu and more.
  • -said Anthony Carlucci, President & General Manager of Mohegan Sun Pocono.
  • "These offerings will not only bolster our live entertainment, but they also bring a relaxing and fun-filled outdoor experience as well as an amazing Topgolf Swing Suite venue.

Spectator Sports Global Market Report 2022: Market is expected to Grow from $127.04 Billion in 2021 to $181.47 Billion in 2022 at a CAGR of 42.8% - Long-term Forecast to 2031 - ResearchAndMarkets.com

Retrieved on: 
Wednesday, March 23, 2022

The "Spectator Sports Global Market Report 2022, By Type, Revenue Source, Type of Sport" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Spectator Sports Global Market Report 2022, By Type, Revenue Source, Type of Sport" report has been added to ResearchAndMarkets.com's offering.
  • Spectator sports include the presentation of sporting events by teams and clubs or independent athletes.
  • Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period.
  • The regions covered in the spectator sports market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Sergiño Dest Signs with BioSteel, Growing the Brand's Roster of United States Soccer Stars

Retrieved on: 
Tuesday, March 29, 2022

Hydration.

Key Points: 
  • Hydration.
  • NEW YORK, March 29, 2022 /PRNewswire/ - BioSteel Sports Nutrition Inc. ("BioSteel") today announced its latest athlete partnership with Sergio Dest, defender for the U.S. Men's National Soccer Team (USMNT).
  • Dest joins the brand's team of elite athlete ambassadors that includes fellow soccer star Christen Press, as well as Patrick Mahomes and Luka Doni.
  • BioSteel is also an official sponsor of U.S. Soccer, which means players, including Dest, hydrate with BioSteel on the sidelines during National Team matches.

BOA Nutrition Inks Deal with Los Angeles FC Forward Christian Torres

Retrieved on: 
Friday, March 25, 2022

RALEIGH, N.C., March 25, 2022 /PRNewswire/ -- BOA Nutrition announced today it has signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC). Torres will be featured in the company's brand marketing campaigns beginning this year.

Key Points: 
  • RALEIGH, N.C., March 25, 2022 /PRNewswire/ -- BOA Nutrition announced today it has signed a deal with 17-year-old forward Christian Torres of the Los Angeles Football Club (LAFC) .
  • Torres began using BOA Endure , the company's sodium replacement product, after experiencing fatigue and other problems related to sodium loss late in matches.
  • "We are delighted that Christian has chosen to endorse BOA Endure," said Jon Pritchett, BOA Nutrition President & CEO.
  • BOA Nutrition, Inc. is a sports nutrition and wellness company based in North Carolina.

Chinese Super League extends its relationship with Stats Perform

Retrieved on: 
Tuesday, March 22, 2022

The deal will see Stats Perform exclusively collect tracking data using the SportVU system at the home venues of every Super League club.

Key Points: 
  • The deal will see Stats Perform exclusively collect tracking data using the SportVU system at the home venues of every Super League club.
  • The data agreement extends the existing relationship between CSL and Stats Perform, which was first signed in 2016.
  • Alex Rice, Chief Rights Officer, Stats Perform, said: "We are delighted to be strengthening our partnership with the Chinese Super League.
  • Stats Perform currently holds a number of data partnerships in APAC, including the Thai League, APL and now CSL.

Chinese Super League extends its relationship with Stats Perform

Retrieved on: 
Tuesday, March 22, 2022

The deal will see Stats Perform exclusively collect tracking data using the SportVU system at the home venues of every Super League club.

Key Points: 
  • The deal will see Stats Perform exclusively collect tracking data using the SportVU system at the home venues of every Super League club.
  • The data agreement extends the existing relationship between CSL and Stats Perform, which was first signed in 2016.
  • Alex Rice, Chief Rights Officer, Stats Perform, said: "We are delighted to be strengthening our partnership with the Chinese Super League.
  • Stats Perform currently holds a number of data partnerships in APAC, including the Thai League, APL and now CSL.

Morgan's School of Global Journalism and Communication Launches Black Soccerlab

Retrieved on: 
Monday, March 21, 2022

BALTIMORE, March 21, 2022 (GLOBE NEWSWIRE) -- Morgan State University's School of Global Journalism and Communication today announced the launch of Black SoccerLab, a think tank dedicated to the study of soccer in the African American community and across the African diaspora.

Key Points: 
  • BALTIMORE, March 21, 2022 (GLOBE NEWSWIRE) -- Morgan State University's School of Global Journalism and Communication today announced the launch of Black SoccerLab, a think tank dedicated to the study of soccer in the African American community and across the African diaspora.
  • Black SoccerLab is introduced at an unprecedented time where African Americans are identifying as soccer fans in larger numbers and participating in the sport at every level.
  • Morgan State professor Edward G. Robinson III, the director of the Center, will manage Black SoccerLab and support student-directed projects.
  • "It's important for us to create our own properties like Black SoccerLab that offer authentic engagement and access to the Blackcommunity," Majeed said.

Mercedes-AMG Petronas Formula 1 Team Welcomes Eight Sleep as Official Team Supplier

Retrieved on: 
Friday, March 18, 2022

Eight Sleep , the world's first sleep fitness company, today announced that the Mercedes-AMG Petronas Formula 1 Team has named the company as Official Team Supplier in a joint effort to support the teams preparations for an expansive 2022 Formula 1 schedule.

Key Points: 
  • Eight Sleep , the world's first sleep fitness company, today announced that the Mercedes-AMG Petronas Formula 1 Team has named the company as Official Team Supplier in a joint effort to support the teams preparations for an expansive 2022 Formula 1 schedule.
  • The Mercedes-AMG Petronas F1 Team joins Eight Sleep along with more than 200 professional athletes who rely on Eight Sleep to power their recovery through the Pod Pros advanced thermoregulation and sleep technology.
  • Eight Sleeps thermoregulation is designed to recharge the team to peak energy levels, which will be critical for the Mercedes-AMG Petronas Formula One Team in 2022.
  • Mercedes-AMG Petronas Formula One Team is the works team of Mercedes-Benz, competing at the pinnacle of motorsport the FIA Formula One World Championship.

Clear Channel Outdoor & The Female Quotient Celebrate Women's History Month Highlighting Contemporary Change-Makers

Retrieved on: 
Tuesday, March 15, 2022

NEW YORK, March 15, 2022 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) in partnership with The Female Quotient, an equality services company that provides thought leadership platforms to women and solutions for organizations committed to closing the gender gap, today announced the launch of a digital out of home (DOOH) campaign in honor of Women's History Month. The campaign highlights contemporary women whose trailblazing works and cutting-edge visions are positively impacting the world. The campaign, 'Celebrating Change-Makers,' features women who are taking the world by storm and are true game changers in their respective fields.

Key Points: 
  • The campaign, 'Celebrating Change-Makers,' features women who are taking the world by storm and are true game changers in their respective fields.
  • "This year's honorees are quite special because we are celebrating the women making headlines today and because of their accomplishments, they are going to become tomorrow's milestones in history," said Kenetta Bailey, Senior Vice President, Marketing, Clear Channel Outdoor Americas.
  • Clear Channel Outdoor has been an active partner to The Female Quotient for several years.
  • About Clear Channel Outdoor Holdings, Inc.
    Clear Channel Outdoor Holdings, Inc. ("CCOH") (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry.