Licensing (Sports)

MANSCAPED™ Designated Official Men’s Grooming Partner Of The Ottawa Senators

Friday, January 15, 2021 - 2:00pm

MANSCAPED , the pioneer in mens below-the-waist grooming, has entered the rink and today announces its latest designation: Official Mens Grooming Partner of the Ottawa Senators.

Key Points: 
  • MANSCAPED , the pioneer in mens below-the-waist grooming, has entered the rink and today announces its latest designation: Official Mens Grooming Partner of the Ottawa Senators.
  • Were delighted to partner with the fastest-growing male hygiene brand for whats expected to be an exciting season of Senators hockey, said Anthony LeBlanc, Senators President of Business Operations.
  • As such, Senators fans can look forward to receiving special MANSCAPED offers while earning opportunities to win their coveted products throughout the 2020-21 season.
  • Founded in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist.

MANSCAPED™ Designated Official Below-The-Waist Grooming Partner Of The Montreal Canadiens

Friday, January 15, 2021 - 11:00am

Today, the global leader in mens below-the-waist grooming and hygiene, has announced its newest partner: The Montreal Canadiens of the National Hockey League (NHL).

Key Points: 
  • Today, the global leader in mens below-the-waist grooming and hygiene, has announced its newest partner: The Montreal Canadiens of the National Hockey League (NHL).
  • Proud to partner with the Montreal Canadiens this season.
  • (Graphic: Business Wire)
    Just last year, MANSCAPED went public with a myriad of monumental partnerships spanning the world of sports across the globe, with designations including Official Electric Trimmer of the UFC, Official Below-the-Waist Grooming Partner of the San Francisco 49ers, and Official Grooming Partner of the Wolverhampton Wanderers, among others.
  • Founded in 2016, San Diego, California-based MANSCAPED is the global leader in men's grooming and hygiene below-the-waist.

Stats Perform and LIGR - Live Graphic Systems Partner to Deliver Live Video Graphics to Sports Leagues, Broadcasters and OTT providers of All Levels

Thursday, January 14, 2021 - 2:00am

The official partnership highlights more than three years of cooperative projects between Stats Perform and LIGR, including customers like Gravity Media, Cricket Australia, Football NSW, and Queensland Rugby League.

Key Points: 
  • The official partnership highlights more than three years of cooperative projects between Stats Perform and LIGR, including customers like Gravity Media, Cricket Australia, Football NSW, and Queensland Rugby League.
  • This next generation workflow is self-serve, in the cloud, out-of-the-box, and up and running in minutes, even for the most unskilled user.
  • Together, Stats Perform and LIGR will leverage new and existing relationships to offer a streamlined, cost-efficient and sustainable sports graphics package for providers.
  • LIGR is a new generation of live graphics and broadcast platform that offers TV-quality sports graphics with no need for hardware, designers, skilled graphics operators, or developers.

Allied Esports and HyperX Renew Naming Rights Agreement for HyperX Esports Arena Las Vegas

Wednesday, January 13, 2021 - 11:15am

Allied Esports , a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), and HyperX , the gaming division of Kingston Technology, Inc. , today announced the renewal of their exclusive naming rights agreement for Allied Esports global flagship property, HyperX Esports Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip.

Key Points: 
  • Allied Esports , a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), and HyperX , the gaming division of Kingston Technology, Inc. , today announced the renewal of their exclusive naming rights agreement for Allied Esports global flagship property, HyperX Esports Arena Las Vegas, located at Luxor Hotel and Casino on the Las Vegas Strip.
  • View the full release here: https://www.businesswire.com/news/home/20210113005096/en/
    Gamers participate in a tournament at HyperX Esports Arena Las Vegas.
  • HyperX is excited to retain the naming rights sponsorship of the HyperX Esports Arena Las Vegas as a sign of our commitment and dedication to esports and the gaming community, said Daniel Kelley, director of marketing, HyperX.
  • Through direct operation or membership in the Allied Esports Property Network, the worlds first esports affiliate program, Allied Esports facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the HyperX Esports Trucks, and the HyperX Esports Studio in Hamburg, Germany.

Legends Announces Majority Investment From Sixth Street to Accelerate Long-Term Growth

Tuesday, January 12, 2021 - 11:38am

Legends (Legends or the Company) today announced that it signed an agreement to receive a majority investment from Sixth Street, a leading global investment firm.

Key Points: 
  • Legends (Legends or the Company) today announced that it signed an agreement to receive a majority investment from Sixth Street, a leading global investment firm.
  • We love the energy, vision, and business-building experience that Sixth Street brings and how they plan to accelerate our long-term growth plans, said Jerry Jones.
  • Sixth Street is a global investment firm with over $50 billion in assets under management and committed capital.
  • Sixth Street operates nine diversified, collaborative investment platforms: TAO, Growth, Specialty Lending, Fundamental Strategies, Infrastructure, Opportunities, Insurance, Agriculture, and Credit Market Strategies.

Casey Currie Joins Polaris for 2021 and Beyond

Wednesday, January 6, 2021 - 4:00pm

Polaris Off-Road is proud to welcome multi-time off-road racing champion and industry icon Casey Currie to the prestigious RZR Factory Racing team and to the broader Polaris family as a brand ambassador.

Key Points: 
  • Polaris Off-Road is proud to welcome multi-time off-road racing champion and industry icon Casey Currie to the prestigious RZR Factory Racing team and to the broader Polaris family as a brand ambassador.
  • View the full release here: https://www.businesswire.com/news/home/20210106005224/en/
    Casey Currie Joins Polaris (Photo: Business Wire)
    Its an honor to welcome Casey Currie to the Polaris team.
  • He and the entire Currie family are phenomenal advocates for the off-road community, said Steven Menneto, president of Off Road, Polaris.
  • Currie will utilize the 2021 Polaris RZR Pro XP Ultimate as his racing platform of choice during the 2021 race season, while also leveraging the full range of Polaris Off-Road products throughout the course of the year for his other off-road adventures.

Always® and Walmart Are Teaming Up With Olympic Gold Medal Gymnast Laurie Hernandez to Support Girls in Sports, Because Sports Help Shape Who She’ll Become

Tuesday, January 5, 2021 - 7:32pm

Always and Walmart are teaming up with Olympic gold medal gymnast Laurie Hernandez to encourage everyone to help girls stay in sports.

Key Points: 
  • Always and Walmart are teaming up with Olympic gold medal gymnast Laurie Hernandez to encourage everyone to help girls stay in sports.
  • Thats why Always and Walmart have donated $250,000 to the Womens Sports Foundation (WSF) to help girls stay in sports, and you can help double the impact.
  • View the full release here: https://www.businesswire.com/news/home/20210105005296/en/
    An engaged support system plays a critical role in ensuring girls feel encouraged to stay in sports1.
  • Thats why Always and Walmart have enlisted Olympic Gold Medalist, Laurie Hernandez, to rally everyone to help keep girls in sports.

Professional Soccer Team, Dynamo Kyiv, Chooses Moonwalk to Develop its New Digital Economy

Monday, January 4, 2021 - 4:03pm

By working with Moonwalk, Dynamo Kyiv is expected to be able to drive increased revenue while accelerating fan participation by enabling digital tokens to be earned and spent throughout the teams expanding ecosystem.

Key Points: 
  • By working with Moonwalk, Dynamo Kyiv is expected to be able to drive increased revenue while accelerating fan participation by enabling digital tokens to be earned and spent throughout the teams expanding ecosystem.
  • Fans will be able to earn these tokens based on their participation with the team and spend the tokens in Dynamo Kyivs stadium and digital marketplace.
  • Moonwalk is helping Dynamo Kyiv change the game for sports teams in the way we interact with, socialize and monetize our communities, said Ihor Surkis, owner of Dynamo Kyiv.
  • Dynamo Kyiv fans outside the United States will be able to purchase the team-branded digital tokens in early 2021.

Streaming Video Alliance Announces New Technical Specifications From the Open Caching Working Group and Privacy and Protection Working Group

Tuesday, December 22, 2020 - 3:00pm

The Open Caching Performance Measurement Specification document, produced by the Open Caching Working Group, outlines measurement metrics for open caching and key performance indicators related to quality of service metrics.

Key Points: 
  • The Open Caching Performance Measurement Specification document, produced by the Open Caching Working Group, outlines measurement metrics for open caching and key performance indicators related to quality of service metrics.
  • This document was produced by the Open Caching Working Group and describes the functional specification of the open-caching relayed-token-authentication mechanism.
  • To learn more and download the document:
    The Open Caching Working Group produced this document, which outlines measurement metrics for open caching.
  • The Streaming Video Alliance is a global technical association addressing critical challenges in streaming video.

Empower Retirement Adds PGA Tour Champion Brendon Todd to Roster

Tuesday, December 22, 2020 - 1:00pm

Empower Retirement, the nations second-largest retirement services provider,1 today announced its sponsorship of PGA Tour champion Brendon Todd.

Key Points: 
  • Empower Retirement, the nations second-largest retirement services provider,1 today announced its sponsorship of PGA Tour champion Brendon Todd.
  • Brendon has proven that strong work ethic and focus pay off, said Edmund F. Murphy III, Empower Retirement President and CEO.
  • The Empower logo will appear on Todds shirt throughout the PGA Tour season.
  • Brendon Todd has such a great story of perseverance from his high school days of playing against PGA Tour pro Webb Simpson in Raleigh, North Carolina, to winning back-to-back PGA Tours in 2019, said Stephen Jenks, Chief Marketing Officer for Empower Retirement.