CCOA

Clear Channel Outdoor, Terrible Herbst Score Touchdown-Worthy Ad Exposure for Brands for the "Big Game" and Beyond

Retrieved on: 
Thursday, December 21, 2023

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest out of home (OOH) media providers, today announced a new partnership with Nevada-based Terrible Herbst Inc. (Terrible's) to provide brands with the unique opportunity to activate state of the art digital out of home (DOOH) media campaigns across the street from this year's Big Game at Allegiant Stadium in Las Vegas. This "'Sin'-sational" advertising opportunity comes via Terrible's new event-focused facility, which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.

Key Points: 
  • This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.
  • "The demand for the Vegas market is the hottest and highest we've ever seen," said Adam Barthelmess, president, CCOA-Las Vegas.
  • "Advertisers and brands are exploring new opportunities that are delivering huge benefits in targeting a wide range of consumers centered around landmark events.
  • Importantly, they offer an exceptional opportunity for brands to connect with sophisticated consumers during this unforgettable season and future events in Vegas."

USO and Clear Channel Outdoor Launch New Digital OOH Campaign Supporting People Who Serve in Our U.S. Military

Retrieved on: 
Thursday, November 9, 2023

ARLINGTON, Va., Nov. 9, 2023 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for the people serving in the U.S. military and their families. Digital billboards running throughout the month, including Veterans Day, in major markets and airports across the country will raise awareness and encourage civilians to be by their side.

Key Points: 
  • "As the holiday season nears, we're thrilled to partner with Clear Channel Outdoor again to recognize the people who serve in the military," said Chief Development and Marketing Officer of the USO, Brian Cowart.
  • "The USO is with service members and their families no matter the mission or where it takes them.
  • The USO is the only nonprofit organization uniquely positioned to reach service members and their families around the globe with its impactful programming.
  • To learn more about how you can support service members and the USO, visit USO.org .

Clear Channel Outdoor Waves Green Flag on Larger than Life Out of Home Spectaculars at the Westin Las Vegas Hotel Offering Mega Brand Visibility for Formula 1 and Beyond

Retrieved on: 
Tuesday, September 26, 2023

NEW YORK, Sept. 26, 2023 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest Out-of-Home (OOH) media providers, today announced it has partnered with the Westin Las Vegas Hotel & Spa to provide brands with three larger than life out of home (OOH) spectaculars to capture the attention of Las Vegas tourists as the Formula 1 Grand Prix comes to the city in November. Advertisers can take part in the excitement and opportunity to reach affluent audiences and international travelers at Formula 1 in addition to the upcoming Super Bowl in February 2024 and highly anticipated global conventions such as CES and NFR.

Key Points: 
  • Brands can captivate sophisticated consumers with these new jaw dropping displays in addition to executing a brand 'takeover' throughout the city.
  • We are excited to work with our prestigious brand partners during what will be an unforgettable season here in Vegas."
  • The three digital displays available via the Westin Spectacular Domination are:
    Located 1.5 blocks from the Las Vegas Strip, the Westin Las Vegas Hotel & Spa is one of the top lodging destinations for Las Vegas business travelers.
  • The Westin is a fantastic alternate hotel for travelers that want to be near the glitz and glam of the major casino properties.

Statewide Digital Billboard Campaign Aims to Find Missing Children in Texas

Retrieved on: 
Thursday, May 25, 2023

HOUSTON, May 25, 2023 /PRNewswire/ -- Today, Texas Center for the Missing (TCM), The National Center for Missing and Exploited Children (NCMEC) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children. Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign will highlight different missing children's cases in Dallas, Houston and San Antonio to help generate leads.

Key Points: 
  • HOUSTON, May 25, 2023 /PRNewswire/ -- Today, Texas Center for the Missing (TCM), The National Center for Missing and Exploited Children (NCMEC) and Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) launched a new month-long campaign across Texas calling attention to the ongoing searches for local missing children.
  • Coinciding with National Missing Children's Day (May 25), the digital out-of-home (DOOH) campaign will highlight different missing children's cases in Dallas, Houston and San Antonio to help generate leads.
  • The Texas Department of Public Safety Missing Persons Clearinghouse received 47,670 missing person reports in 2022, with 34,828 being juveniles.
  • The new billboard campaign enables TCM to reach a broad audience across Texas by distributing photos of missing children in targeted areas that can aid law enforcement with a search.

USO, Clear Channel Outdoor Nationwide Digital Billboard Campaign Inspires American Support for Military Service Members & Families

Retrieved on: 
Monday, May 15, 2023

NEW YORK, May 15, 2023 /PRNewswire/ -- During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and the United Service Organizations (USO)—America's leading nonprofit organization supporting service members and their families—are running a nationwide digital billboard campaign encouraging civilians to support the U.S. military community.

Key Points: 
  • "It is our patriotic duty to support service members and their families," said Chief Development and Marketing Officer of the USO, Brian Cowart.
  • While it is important to support the U.S. military community year-round, the campaign will run during an especially apt time: Military Appreciation Month.
  • "Some of our own employees are former service members and much of our roadside and airport operations sit within communities that military service members call home.
  • "The OAAA is honored to help promote this important campaign in support of our service members and their families," said OAAA President and CEO Anna Bager.

OAAA Names New Chairman, Clear Channel Outdoor CEO Scott Wells, Elects Five New Board Members

Retrieved on: 
Tuesday, March 28, 2023

Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board.

Key Points: 
  • Wells succeeds Sean Reilly, CEO of Lamar Advertising Company, as chairman of the OAAA's board.
  • In addition to Wells' announcement, the OAAA named five new members to its board of directors.
  • The full slate of the OAAA's newly-elected board members is:
    As CEO of Clear Channel Outdoor Holdings, Inc., one of the world's largest OOH media companies, Wells oversees operations in 23 countries.
  • The Board is the governing body of OAAA which represents 800+ media companies, advertisers, agencies, ad-tech providers, and suppliers.

Iconic Chicago Commuter Transit Hub Gets Digital Media Transformation Powering Brand and Non-Profit Campaigns

Retrieved on: 
Friday, March 17, 2023

CHICAGO, March 17, 2023 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), the sole media provider for business and community partner messaging via the 500 W. Madison atrium and portal access to Metra's Ogilvie Transportation Center, announced today it has neared completion on a digital media makeover of the city's iconic commuter hub. Set for completion in April, a number of local brands and non-profits are first to the starting line and are already leveraging the impactful new digital media displays to reach and engage with 200,000+ affluent suburban rail commuters who pour into the city daily from the Chicago suburbs.

Key Points: 
  • "Brands and non-profits alike are tapping into the power of digital transit media in meaningful and measurable ways and this new media allows them to drive audience engagement with dynamic creative which they can see, touch and share on social media," said Chris Pezzello, president, Clear Channel Outdoor – Chicago.
  • We invested in this digital media transformation to boost brands and our non-profit partners as they use our displays to reach consumers in contextually relevant ways throughout their daily journeys."
  • Sitting in the epicenter of Chicago's busiest business corridor, this transformation mirrors the dynamic professional consumer base traversing through this commuter portal daily.
  • The digital media makeover includes 42 state-of-the-art digital displays in Accenture Tower—500 W. Madison, Chicago's largest commuter portal connecting to one of the busiest rail stations in North America.

Clear Channel Outdoor, No Kid Hungry Kick Off Holiday Campaign to Ensure Kids Have Access to Healthy Meals

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA) (NYSE:CCO) today announced it has teamed again with No Kid Hungry, the only national campaign dedicated to ending childhood hunger in America, to launch a digital out-of-home (DOOH) media campaign that connects kids to free, healthy meals in their local community during the holiday season.

Key Points: 
  • The ongoing collaboration between CCOA and No Kid Hungry will help ensure our nation's children get the meals they need to stay healthy, grow and thrive all year round.
  • No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive.
  • No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.
  • About Clear Channel Outdoor Holdings, Inc.
    Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry.

USO, Clear Channel Outdoor Encourage Recognition & Support to Deployed Service Members in Nationwide Campaign

Retrieved on: 
Tuesday, November 1, 2022

ARLINGTON, Va., Nov. 1, 2022 /PRNewswire/ -- Throughout November, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) and the United Service Organizations (USO)—America's leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the holiday season.

Key Points: 
  • ARLINGTON, Va., Nov. 1, 2022 /PRNewswire/ --Throughout November, Clear Channel Outdoor Americas ( CCOA ) (NYSE: CCO) and the United Service Organizations ( USO )America's leading nonprofit organization supporting service members and their familieswill partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the holiday season.
  • For example, thousands of U.S. military service members are currently deployed in Eastern Europe to support NATO allies as the conflict in Ukraine continues.
  • We are excited to partner with Clear Channel Outdoor Americas to raise awareness of the sacrifices service members make and let Americans know how we can support them, especially during the upcoming holidays."
  • About Clear Channel Outdoor Holdings, Inc.
    Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry.

Clear Channel Outdoor Hires Ad Veteran Chris Pezzello as Chicago Market President

Retrieved on: 
Wednesday, September 21, 2022

CHICAGO, Sept. 21, 2022 /PRNewswire/ -- Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), announced today it has hired veteran media leader, Chris Pezzello, to oversee and direct all its Chicago market operations including sales, marketing, real estate, public affairs, operations and finance.

Key Points: 
  • "I believeClear Channel Outdoor is at the forefront of innovation as it leads a transformation of the OOH industry," said Chris Pezzello, president, CCOA-Chicago.
  • A proud Chicagoan since 2007, Pezzello boasts an extensive career in the OOH industry and the Chicago market, among others.
  • Pezzello has been involved with the Chicago Innovation Awards, MAG Mile Association, Loop Alliance, City Club of Chicago, Chicago Ideas Week and served on the executive committee board for the Chicago Sports Commission when Chicago hosted the NFL Draft and Americas Cup.
  • About Clear Channel Outdoor Holdings, Inc.
    Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry.