Clear Channel Outdoor, Terrible Herbst Score Touchdown-Worthy Ad Exposure for Brands for the "Big Game" and Beyond
NEW YORK, Dec. 21, 2023 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO), one of the world's largest out of home (OOH) media providers, today announced a new partnership with Nevada-based Terrible Herbst Inc. (Terrible's) to provide brands with the unique opportunity to activate state of the art digital out of home (DOOH) media campaigns across the street from this year's Big Game at Allegiant Stadium in Las Vegas. This "'Sin'-sational" advertising opportunity comes via Terrible's new event-focused facility, which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.
- This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.
- "The demand for the Vegas market is the hottest and highest we've ever seen," said Adam Barthelmess, president, CCOA-Las Vegas.
- "Advertisers and brands are exploring new opportunities that are delivering huge benefits in targeting a wide range of consumers centered around landmark events.
- Importantly, they offer an exceptional opportunity for brands to connect with sophisticated consumers during this unforgettable season and future events in Vegas."