CENSUS


Associated tags: Loom, ETL, Sequoia, Insight Partners, Tiger Global Management, Record, Census, Data Management, Networks, Internet, Software, Data activism, Video game, Sales, Retail

Locations: NEW YORK, UNITED STATES, NORTH AMERICA, CALIFORNIA, AMERICAS

Census is Now Available on Google Cloud Marketplace

Retrieved on: 
Wednesday, April 24, 2024

Google Cloud customers can leverage Census to sync their cloud data warehouse insights to 200+ business applications like Google Ads, Google Analytics, Salesforce, Braze, Marketo, and more.

Key Points: 
  • Google Cloud customers can leverage Census to sync their cloud data warehouse insights to 200+ business applications like Google Ads, Google Analytics, Salesforce, Braze, Marketo, and more.
  • Now, prospective users can easily search and purchase Census on Google Marketplace, and existing Google Cloud Marketplace customers can use their unused Google Cloud committed spend to purchase Census.
  • "This announcement illustrates our deep commitment to Google Cloud and expands on our work within the Google Cloud ecosystem as we build on our momentum as a Google Cloud Ready Partner across AlloyDB, CloudSQL, and BigQuery ," said Boris Jabes, CEO and Co-Founder at Census.
  • “Bringing Census to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data activation and reverse ETL platform on Google Cloud's trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

Census Releases Embedded Reverse ETL to Enable Data Activation For Every Platform

Retrieved on: 
Wednesday, November 15, 2023

Census , the leading data activation and reverse ETL platform , today unveiled Census Embedded , a breakthrough developer-first offering designed to simplify the seamless integration of Reverse ETL into products and platforms.

Key Points: 
  • Census , the leading data activation and reverse ETL platform , today unveiled Census Embedded , a breakthrough developer-first offering designed to simplify the seamless integration of Reverse ETL into products and platforms.
  • Census Embedded is a game-changer that empowers businesses to effortlessly incorporate best-in-class Reverse ETL capabilities into their customer-facing applications.
  • “Census continues to redefine the landscape of data activation with Embedded Reverse ETL, empowering developers to enhance the functionality and efficiency of their customer-facing applications,” said Boris Jabes, CEO and Co-Founder at Census.
  • Developers can kickstart their journey with Census Embedded either manually via the Census UI or programmatically through the management API.

Census Receives Braze Torchie Award at Forge 2023

Retrieved on: 
Tuesday, October 17, 2023

Census , the leading Data Activation and Reverse ETL platform, today announced that it has been awarded a Braze Torchie Award for Technology Partner of the Year at Forge, the annual Braze customer conference taking place on October 16-17 in New York.

Key Points: 
  • Census , the leading Data Activation and Reverse ETL platform, today announced that it has been awarded a Braze Torchie Award for Technology Partner of the Year at Forge, the annual Braze customer conference taking place on October 16-17 in New York.
  • The 2023 Torchie Awards recognize leading brands and individuals from Braze customers and partners that are building the future of customer engagement by leveraging technology and forward-looking strategies to better engage and serve their audiences.
  • View the full release here: https://www.businesswire.com/news/home/20231017975078/en/
    Census receives Braze Torchie Award for Technology Partner of the Year (Graphic: Business Wire)
    The Torchie Award for Technology Partner of the Year recognizes a technology partner that is effectively showcasing the power of Braze in tandem with their technology.
  • Award entries were judged and evaluated by a panel of Braze executives and industry experts.

Census Recognized as A Leader in Snowflake’s Modern Marketing Data Stack Report

Retrieved on: 
Thursday, September 14, 2023

The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.

Key Points: 
  • The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions.
  • Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
  • “Marketing professionals are seeing the value of operating with the full breadth of their data, thanks to the Snowflake Data Cloud,” said Denise Persson, Chief Marketing Officer at Snowflake.
  • “We are thrilled to be recognized by Snowflake as a Leader in Customer Data Activation,” said Boris Jabes, CEO of Census.

Census Becomes HubSpot App Partner With a Certified Integration

Retrieved on: 
Wednesday, September 6, 2023

Census , the leading data activation and reverse ETL platform , today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration.

Key Points: 
  • Census , the leading data activation and reverse ETL platform , today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration.
  • HubSpot , a leading customer relationship management (CRM) platform for scaling companies, works hand-in-hand with App Partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace .
  • Census enables sales and marketing teams to create a broader, single view of their customers by connecting HubSpot natively to the cloud data warehouse.
  • Census’s certified integration unlocks new use cases for HubSpot customers such as:
    Unifying product and customer data to supercharge lead scoring models, uncover sales opportunities, and personalize customer journeys.

Census Offers Free HubSpot Edition for HubSpot Enterprise Customers

Retrieved on: 
Tuesday, September 5, 2023

Census , the leading data activation and reverse ETL platform , today announced a new HubSpot Edition that makes Data Activation for HubSpot free for all HubSpot Enterprise customers.

Key Points: 
  • Census , the leading data activation and reverse ETL platform , today announced a new HubSpot Edition that makes Data Activation for HubSpot free for all HubSpot Enterprise customers.
  • The HubSpot Edition of Census is an enterprise-grade solution specifically designed to scale for companies with millions of customers, complex data integration needs, and stringent security and compliance requirements.
  • View the full release here: https://www.businesswire.com/news/home/20230905588555/en/
    The Census HubSpot Edition makes Data Activation free for all HubSpot Enterprise users (Graphic: Business Wire)
    HubSpot is a leading sales, marketing, and success platform for scaling companies, used by over 184,000 businesses across 120 countries .
  • To learn more about Census’s free HubSpot Edition for enterprise customers, visit the website here .

Census Streamlines Lakehouse Data Activation on Databricks Partner Connect

Retrieved on: 
Tuesday, August 15, 2023

Census , a leading data activation and reverse ETL platform , today announced its expanded partnership with Databricks, making it easy for customers to activate data with a few simple clicks on Partner Connect .

Key Points: 
  • Census , a leading data activation and reverse ETL platform , today announced its expanded partnership with Databricks, making it easy for customers to activate data with a few simple clicks on Partner Connect .
  • “Census joining Partner Connect will allow more companies to easily activate the data lakehouse and drive meaningful change in how their teams use data to connect with consumers.”
    With Census now a part of Databricks’ Partner Connect program, the integration between the platforms is even more seamless.
  • “We are thrilled to announce that Census now integrates even more seamlessly with Databricks,” said Boris Jabes, CEO of Census.
  • “The data lakehouse is transforming how businesses leverage data and we are excited to see how our partnership with Databricks improves operations and impacts revenue.”
    To get started with Census on Databricks Partner Connect, schedule a free demo here and start expanding the capabilities of your lakehouse.

Announcing ConCensus 2023 — The Ultimate Virtual Conference for Data and Marketing Innovators

Retrieved on: 
Tuesday, July 11, 2023

Census today released their expert-led agenda for the highly anticipated ConCensus 2023 conference, a groundbreaking two-day virtual event set to captivate the minds of forward-thinking marketing and data leaders worldwide.

Key Points: 
  • Census today released their expert-led agenda for the highly anticipated ConCensus 2023 conference, a groundbreaking two-day virtual event set to captivate the minds of forward-thinking marketing and data leaders worldwide.
  • Hosted at the forefront of innovation, ConCensus promises to be the hottest Data x Marketing event of the year.
  • Throughout both days, ConCensus 2023 will showcase a star-studded lineup of the industry's most groundbreaking experts and leaders.
  • To reserve your free spot at ConCensus 2023 (and snag some official ConCensus swag), visit the official website at concensus.live .

Census Enables Python Modeling for Data Activation on the Snowflake Data Cloud

Retrieved on: 
Tuesday, June 27, 2023

Census , a leading data activation and reverse ETL platform that syncs customer data from data warehouses to key business tools, today announced at Snowflake’s annual user conference, Snowflake Summit 2023 , the launch of new features, Powered by Snowflake , that empower users to activate data using Python to run complex data transformation models on Snowflake.

Key Points: 
  • Census , a leading data activation and reverse ETL platform that syncs customer data from data warehouses to key business tools, today announced at Snowflake’s annual user conference, Snowflake Summit 2023 , the launch of new features, Powered by Snowflake , that empower users to activate data using Python to run complex data transformation models on Snowflake.
  • Developed using Snowflake’s Snowpark API for Python, these newly-released Census features now give users the ability to run advanced Python models effortlessly on Snowflake by eliminating complex data pipelines and processing.
  • "With Census and Snowpark for Python, modern data teams can easily operationalize their models through reverse ETL and data activation.
  • Last year, Census released Snowflake Stream Triggers, a more efficient and cost-effective approach to continuously sync Snowflake data with operational tools by tracking source data changes.