Lexicon Branding Adds Senior Leadership and Expands Studio Capabilities to Meet Growing Client Demand for Brand Naming Expertise
SAUSALITO, Calif., Feb. 9, 2024 /PRNewswire-PRWeb/ -- Lexicon Branding, a global leader in the development of corporate and product brands, announced new leadership hires and expansion of its studio capabilities. Known for naming billion-dollar brands Sonos, Impossible Foods, Microsoft Azure, P&G's Swiffer, Subaru Outback, Intel Pentium, Dasani and Blackberry, Lexicon has an unmatched reputation for creating game-changing brand names for new to the world companies and products.
- "We are thrilled to start 2024 with new energy and hires that will help Lexicon meet the ambitious goals of our clients.
- Creating the right brand name has never been more difficult — or important," David Placek, Founder, Lexicon Branding.
- The new hires bring more than 50 years of collective branding and strategy experience to Lexicon and its clients.
- Tom Raith joins Lexicon in a newly created position of Brand Leadership Director, working on projects with longer horizons with more focus on developing brand architecture systems that drive client growth, revenue and leadership.