Data activism

Hightouch Names Inaugural Certified Composable CDP Service Providers

Retrieved on:

Wednesday, December 6, 2023

Composable disaggregated infrastructure, SAN, Data activism, Investment, Collection, Directory, Marketing, Advertising, CDP, Management, Mobile phone

SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ -- Artefact, Blend360, phData, Slalom, and Tredence were recognized today as official Certified Composable CDP Service Providers by Hightouch, the leading Data Activation company. Companies with this designation have been carefully reviewed and selected for their demonstrated expertise and track record supporting the adoption of Composable Customer Data Platforms among enterprise companies.

Key Points:

SAN FRANCISCO, Dec. 6, 2023 /PRNewswire/ -- Artefact , Blend360 , phData , Slalom , and Tredence were recognized today as official Certified Composable CDP Service Providers by Hightouch , the leading Data Activation company.
A Composable CDP is a new architecture that helps businesses collect, manage, and activate their customer data for marketing.
Because the Composable CDP is a new approach to customer data, service providers with the skill to help enterprises adopt it are rare.
Certified Composable Service Providers are listed in a directory for easy identification by potential customers.

RudderStack unveils Profiles in partnership with AWS, enabling companies to drive better business outcomes with their customer data

Retrieved on:

Tuesday, November 28, 2023

Cloud, SAN, Engineering, Data activism, SQL, Customer data, Marketing, Data collection, LTV, Amazon Redshift, Automation, Software as a service, Customer data platform, CDP, Redshift, AWS, Online shopping, Retail

SAN FRANCISCO, Nov. 28, 2023 /PRNewswire/ -- RudderStack, the leading warehouse native customer data platform, today announced the release of RudderStack Profiles for AWS Redshift customers. RudderStack Profiles enables data teams to quickly build complete customer profiles in their warehouse, generate user features, and activate them to deliver powerful customer experiences.

Key Points:

RudderStack Profiles enables data teams to quickly build complete customer profiles in their warehouse, generate user features, and activate them to deliver powerful customer experiences.
Data teams are often overwhelmed by the complexity of collecting and unifying clean, first-party customer data to create a customer 360 and drive valuable use cases for every business team.
With RudderStack Profiles, data teams can reduce engineering costs and reallocate their most valuable resources to focus on delivering customer data use cases, not plumbing or cleaning data.
RudderStack and AWS are excited to see the success that customers have already achieved with RudderStack Profiles and look forward to helping more customers drive better business outcomes with their customer data.

Insider Announces 110+ New Customers, Unveils World's Most Advanced Generative AI Solution for CX, Sirius AI™, and Launches Industry-Leading Capabilities in Q3'23

Retrieved on:

Thursday, November 9, 2023

Insider continues to pave the way in revolutionizing CX and making marketing teams more efficient and productive.

Key Points:

Insider continues to pave the way in revolutionizing CX and making marketing teams more efficient and productive.
In Gartner's Magic Quadrant for Personalization Engines 2023 , Insider became the fastest-moving player, making the biggest leaps for three consecutive years.
Insider also achieved the highest scores in all three personalization use cases – Marketing (3.99/5.0), Digital Commerce (4.11/5.0), and Services and Support (3.94/5.0).
Earlier this quarter, Insider unveiled Sirius AI™ , the world's leading Generative AI solution designed to transform customer experience creation at every level.

Census Receives Braze Torchie Award at Forge 2023

Retrieved on:

Tuesday, October 17, 2023

Marketing, Data Management, Communications, Technology, Software, Networks, Internet, Multimedia, Machine learning, Forge, Data activism, Creativity, Cambridge Technology Partners, Video game, Census, Brazing

Census , the leading Data Activation and Reverse ETL platform, today announced that it has been awarded a Braze Torchie Award for Technology Partner of the Year at Forge, the annual Braze customer conference taking place on October 16-17 in New York.

Key Points:

Census , the leading Data Activation and Reverse ETL platform, today announced that it has been awarded a Braze Torchie Award for Technology Partner of the Year at Forge, the annual Braze customer conference taking place on October 16-17 in New York.
The 2023 Torchie Awards recognize leading brands and individuals from Braze customers and partners that are building the future of customer engagement by leveraging technology and forward-looking strategies to better engage and serve their audiences.
View the full release here: https://www.businesswire.com/news/home/20231017975078/en/
Census receives Braze Torchie Award for Technology Partner of the Year (Graphic: Business Wire)
The Torchie Award for Technology Partner of the Year recognizes a technology partner that is effectively showcasing the power of Braze in tandem with their technology.
Award entries were judged and evaluated by a panel of Braze executives and industry experts.

Census Becomes HubSpot App Partner With a Certified Integration

Retrieved on:

Wednesday, September 6, 2023

Data Management, Apps, Applications, Technology, Software, Networks, Internet, Partnership, UI, Marketing, Data activism, CSV, HubSpot, Certification, CRM, Growth, ETL, Ecosystem, Sales, Census

Census , the leading data activation and reverse ETL platform , today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration.

Key Points:

Census , the leading data activation and reverse ETL platform , today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration.
HubSpot , a leading customer relationship management (CRM) platform for scaling companies, works hand-in-hand with App Partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace .
Census enables sales and marketing teams to create a broader, single view of their customers by connecting HubSpot natively to the cloud data warehouse.
Census’s certified integration unlocks new use cases for HubSpot customers such as:
Unifying product and customer data to supercharge lead scoring models, uncover sales opportunities, and personalize customer journeys.

Census Offers Free HubSpot Edition for HubSpot Enterprise Customers

Retrieved on:

Tuesday, September 5, 2023

Census , the leading data activation and reverse ETL platform , today announced a new HubSpot Edition that makes Data Activation for HubSpot free for all HubSpot Enterprise customers.

Key Points:

Census , the leading data activation and reverse ETL platform , today announced a new HubSpot Edition that makes Data Activation for HubSpot free for all HubSpot Enterprise customers.
The HubSpot Edition of Census is an enterprise-grade solution specifically designed to scale for companies with millions of customers, complex data integration needs, and stringent security and compliance requirements.
View the full release here: https://www.businesswire.com/news/home/20230905588555/en/
The Census HubSpot Edition makes Data Activation free for all HubSpot Enterprise users (Graphic: Business Wire)
HubSpot is a leading sales, marketing, and success platform for scaling companies, used by over 184,000 businesses across 120 countries .
To learn more about Census’s free HubSpot Edition for enterprise customers, visit the website here .

Databricks Ventures invests in Hightouch

Retrieved on:

Wednesday, August 30, 2023

Partnership, Marketing, Linkage (mechanical), Corporate development, Data activism, MEWS, Identity, VP/CSS, CDPS, Sureserve, Customer data platform, SAN, PetSmart, CDP, AI, Reverse, Databricks, Sales

SAN FRANCISCO, Aug. 30, 2023 /PRNewswire/ -- Hightouch and Databricks are deepening their partnership to help companies turn their data into action. Hightouch, the Data Activation company, announced that Databricks Ventures has invested in its recent $38M fundraising round.

Key Points:

SAN FRANCISCO, Aug. 30, 2023 /PRNewswire/ -- Hightouch and Databricks are deepening their partnership to help companies turn their data into action.
Hightouch, the Data Activation company, announced that Databricks Ventures has invested in its recent $38M fundraising round.
Databricks Ventures invests in innovative companies that share its view of the future for data, analytics, and AI- and so Hightouch was a natural fit.
"Databricks customers are using Hightouch to build CDPs directly on the Databricks Lakehouse Platform, and we're investing in Hightouch to build a future where the Lakehouse and its AI capabilities can drive every aspect of business operations and customer outreach," said Andrew Ferguson, VP of Corporate Development and Ventures at Databricks.

Hightouch Announces $38 Million in Funding and Launches New Customer 360 Toolkit

Retrieved on:

Wednesday, July 19, 2023

SAN FRANCISCO, July 19, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation company, announced today $38 million in additional funding to launch and grow its Customer 360 offering. The round, led by Bain Capital Ventures, was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.

Key Points:

SAN FRANCISCO, July 19, 2023 /PRNewswire/ -- Hightouch , the leading Data Activation company, announced today $38 million in additional funding to launch and grow its Customer 360 offering.
The round, led by Bain Capital Ventures , was used to create a new Customer 360 Toolkit that enables data analysts to build unified customer profiles on top of their raw customer data without months of engineering effort.
With Hightouch Customer 360 Toolkit, the common work that data teams are tasked with is simplified and provides the ability to complete that work faster with built-in best practices.
"Hightouch is taking their market opportunity to the next level with Customer 360 Toolkit.

Hightouch Named to Inaugural Redpoint InfraRed 100

Retrieved on:

Monday, July 17, 2023

Cloud, Twilio, Redpoint Ventures, Homs, Cloud computing, Data activism, HashiCorp, Netflix, SAN, Marketing, Infrared, Snowflake, Nubank, Looker, Redpoint

SAN FRANCISCO, July 17, 2023 /PRNewswire/ -- Hightouch, the Data Activation company, announces its inclusion in the first edition of the Redpoint InfraRed 100, a comprehensive list of the next 100 promising private companies in Cloud Infrastructure. This curated selection of companies represents the next generation of leaders in the industry, poised to make a significant impact in the cloud infrastructure market.

Key Points:

SAN FRANCISCO, July 17, 2023 /PRNewswire/ -- Hightouch, the Data Activation company, announces its inclusion in the first edition of the Redpoint InfraRed 100, a comprehensive list of the next 100 promising private companies in Cloud Infrastructure.
In celebration of this accolade, Hightouch Co-founders Kashish Gupta, Tejas Manohar, and Joshua Curl are joining Redpoint at Nasdaq alongside other InfraRed 100 company leaders to discuss the future of cloud infrastructure.
"It's an honor to be included in the first-ever InfraRed 100 alongside such an impressive cohort of cloud infrastructure companies.
All companies on the first annual InfraRed 100 are included here.

RudderStack unveils Profiles in partnership with Snowflake, to enable companies to unlock the full potential of their customer data

Retrieved on:

Tuesday, June 27, 2023

SAN FRANCISCO, June 27, 2023 /PRNewswire/ -- RudderStack, the leading warehouse native customer data platform, today announced at Snowflake's annual user conference, Snowflake Summit 2023, the release of RudderStack Profiles for Snowflake customers. RudderStack Profiles enables data teams to quickly build complete customer profiles in their warehouse, generate user features, and activate them to deliver powerful customer experiences.

Key Points:

RudderStack Profiles enables data teams to quickly build complete customer profiles in their warehouse, generate user features, and activate them to deliver powerful customer experiences.
With Profiles, data teams save significant time and costs delivering a customer 360 that drives powerful experiences.
RudderStack Profiles solves this problem by providing tools for data teams that automate the SQL grunt work and automatically build a full customer 360 table natively in Snowflake.
With RudderStack Profiles, data teams can reduce engineering costs and reallocate their most valuable resources to focus on delivering customer data use cases, not plumbing or cleaning data.