Census Becomes HubSpot App Partner With a Certified Integration

Census, the leading data activation and reverse ETL platform, today announced that it has joined HubSpot’s App Partner Program as an app partner with a certified integration. HubSpot, a leading customer relationship management (CRM) platform for scaling companies, works hand-in-hand with App Partners to help grow their business through extending the product value of their apps, and distributing quality apps through the HubSpot App Marketplace.

Census enables sales and marketing teams to create a broader, single view of their customers by connecting HubSpot natively to the cloud data warehouse. With an easy to use, point and click visual UI, Census syncs relevant first-party data into any HubSpot account to create hyper-targeted customer lists and unlock new ways to personalize messaging. Census’s certified integration unlocks new use cases for HubSpot customers such as:

• Unifying product and customer data to supercharge lead scoring models, uncover sales opportunities, and personalize customer journeys.
• Syncing 360° views of product, marketing, and sales interactions to HubSpot so all Go-To-Market teams have a single central location to view information about their customers.
• Building omnichannel campaigns by keeping marketing audiences in sync across HubSpot and 200+ other business tools without needing to manually upload CSVs.

“We’re always looking to partner with companies and tools that make it even easier for our customers to achieve their growth goals,” said Scott Brinker, VP of platform ecosystem at HubSpot. “Census’s Data Activation platform does just that by bringing first-party data into the hands of sales and marketing teams, and we’re excited to have them as part of the App Partner Program.”

HubSpot’s App Partner Program is an ecosystem of valuable third-party integrations. Certified integrations demonstrate an investment in product quality and customer experience.

“As a long-standing HubSpot customer, we’ve seen first-hand the power of leveraging their platform for sales and marketing operations to fuel our growth,” said Boris Jabes, CEO of Census. “We’re excited to take our partnership to the next level with this certification, and look forward to building solutions for our joint customers as we grow within the HubSpot ecosystem.”

Learn more about the integration on HubSpot’s app marketplace here.

About Census:

Census is the leading Data Activation platform for syncing data from the cloud data warehouse to SaaS tools so business teams can take smarter, faster action. Census turns the warehouse into a hub for business operations, empowering everyone with trustworthy and actionable data. With its reverse ETL (extract, transfer, and load) tool, data teams can validate and publish data and analytics directly into all their applications in real-time. Hundreds of companies like Canva, Sonos, Figma, and Notion use Census to sync billions of records to empower their customer success, sales, and marketing teams. Census is backed by Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global. For more information, visit https://www.getcensus.com.

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