Mediaocean | Jotup

Tunnl Audience Intelligence Platform Launches Self-Serve TV Rating Feature for Linear TV Advertisers

Retrieved on:

Thursday, March 28, 2024

Rating, Mediaocean, Software, Television

The Tunnl platform’s TV Ratings feature offers comprehensive on-demand linear TV data that seamlessly integrates into buying software for precise, timely linear TV campaign planning, integration, and optimization.

Key Points:

The Tunnl platform’s TV Ratings feature offers comprehensive on-demand linear TV data that seamlessly integrates into buying software for precise, timely linear TV campaign planning, integration, and optimization.
“The Tunnl platform’s TV Ratings feature delivers the precision and flexibility needed to achieve linear optimization in local markets.
Ratings are available for any audience within minutes, driving more agile decision-making that cable and broadcast advertisers need to stay competitive amid this trend toward localization.”
The TV Ratings feature in Tunnl’s audience intelligence platform empowers advertisers and agencies with local linear TV ratings, on-demand, for the audiences relevant to their campaigns.
These are momentous advancements in convenience, efficiency, and precision that linear TV advertisers have waited a long time to achieve.”
The Tunnl platform’s TV Ratings feature is available now in Tunnl Premium, the singular solution for linear TV advertisers looking to drive their best connections yet.

Mediaocean Named Top Ten Overall for Ad Age Best Places To Work 2024 and Top Three in Ad Tech

Retrieved on:

Monday, January 22, 2024

Culture, Mediaocean, Partnership, Learning, Empowerment, Ad Age, Research, Dark Ages, Education, Growth, Creative industries

Ad Age Best Places to Work 2024 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, a changing media market, and a continued tight talent pool.

Key Points:

Ad Age Best Places to Work 2024 honors 50 companies that did a standout job over the past year as the ad business met with the challenges of an unsettled economy, a changing media market, and a continued tight talent pool.
Mediaocean, anchored by its core business units for advertising infrastructure and Flashtalking ad tech , was ranked among the top companies with more than 200 employees.
Winners reflect the highest overall numerical scores based on an analysis of questionnaires submitted by employers and survey responses from their employees.
“The 2024 Best Places to Work winners demonstrate the value of giving employees competitive pay and benefits and designing optimal workplace practices to ensure great talent can do its best work,” said Dan Peres, president and editor-in-chief of Ad Age.

TKO Appoints Brad Keywell to Board of Directors

Retrieved on:

Tuesday, January 23, 2024

TKO Group Holdings, Inc. (NYSE: TKO) (“TKO”), a premium sports and entertainment company, has appointed Brad Keywell to its Board of Directors, effective today.

Key Points:

TKO Group Holdings, Inc. (NYSE: TKO) (“TKO”), a premium sports and entertainment company, has appointed Brad Keywell to its Board of Directors, effective today.
Keywell, an accomplished entrepreneur with deep expertise in technology and artificial intelligence, brings significant experience in innovation and industry disruption to the Board.
Ariel Emanuel, CEO, TKO, said: “Brad’s curiosity, creativity, and leadership will be an asset for management and shareholders alike.
I look forward to being a part of its continued expansion and helping TKO optimize the fan experience and leverage emerging technologies.”
The addition of Keywell, as well as today’s appointment of Dwayne Johnson to TKO’s Board of Directors, will increase TKO’s board from 11 to 13 members.

Mediaocean Announces Findings from 2024 Advertising Outlook Report

Retrieved on:

Thursday, January 4, 2024

NEW YORK, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year.

Key Points:

NEW YORK, Jan. 04, 2024 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year.
Examining key trends in media and advertising, the survey revealed that certain platforms stand to grow most significantly in 2024.
Specifically, 69% of survey-takers report that in 2024 they will increase social media spending, 65% for digital display/video, and 56% for CTV in 2024.
For a full review of all key takeaways, please visit https://www.mediaocean.com/the-2024-advertising-outlook-report to download the complete Mediaocean 2024 Advertising Outlook Report.

Mediaocean Reintroduces Flashtalking Brand to Unleash the Power of Creative in Advertising

Retrieved on:

Tuesday, September 26, 2023

In the latest G2 Fall 2023 Reports, based on authenticated customer reviews , Flashtalking was named a Leader in both Creative Management Platforms and Cross-Channel Advertising .

Key Points:

In the latest G2 Fall 2023 Reports, based on authenticated customer reviews , Flashtalking was named a Leader in both Creative Management Platforms and Cross-Channel Advertising .
“We are incredibly excited to roll out a fresh Flashtalking brand and extend our leadership in the Creative Ad Tech category.
This update comes just as the industry’s view could not be clearer: creative personalization is what’s driving outcomes for omnichannel marketers,” said Ben Kartzman, COO of Mediaocean and Flashtalking.
“The Mediaocean Current: Flashtalking Creative Intelligence” will provide attendees the opportunity to hear from Mediaocean and Flashtalking leadership on the mission and solutions at hand – including Kartzman, Parker, and CMO Aaron Goldman.

Mediaocean Promotes Nick Galassi to President and Chief Financial Officer as Industry Adoption of Modern Advertising Infrastructure Continues to Rise

Retrieved on:

Monday, September 11, 2023

Advertising, Culture, CTV, Acquisition, Administration, Engineering, Magnite, CFO, Forrester, News, Sales, Mediaocean, Prisma

NEW YORK, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Mediaocean ( www.Mediaocean.com ), the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.

Key Points:

NEW YORK, Sept. 11, 2023 (GLOBE NEWSWIRE) -- Mediaocean ( www.Mediaocean.com ), the mission-critical platform for omnichannel advertising, has announced the promotion of Nick Galassi to President and Chief Financial Officer.
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
During that time, Galassi has led a series of critical activities spanning financing, acquisition, and innovation.
Today, he leads Mediaocean’s Ad Infrastructure business unit, overseeing client services, technology operations, products, and engineering for flagship products like Prisma.

Magnite Inks Deal With Mediaocean to Boost Access to CTV For Local Linear Buyers

Retrieved on:

Thursday, August 31, 2023

Advertising, Ecosystem, CTV, Partnership, SVP, Workflow, Television, Marketing, Mediaocean, Magnite

NEW YORK, Aug. 31, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.

Key Points:

NEW YORK, Aug. 31, 2023 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today announced a partnership with Mediaocean, the mission-critical platform for omnichannel advertising, to provide direct access to streaming and CTV inventory for local linear buyers.
“We’re excited to give local linear TV buyers a direct avenue to the entirety of Magnite’s premium CTV supply through existing workflow in our platform.”
As part of the agreement, local buyers will be able to allocate localized spend to Magnite within Mediaoceanand seamlessly execute these CTV buys with their existing planning tools, minimizing operational hurdles for linear buying teams.
“The integration of Magnite’s streaming TV footprint into Mediaocean provides a fully converged workflow for local linear buyers to extend their reach into streaming,” said Matt McLeggon, SVP, Advanced Solutions at Magnite.
We’re excited about the impact that this partnership is already having on the fluidity of local linear media investment.”

Mediaocean Named a Strong Performer in Independent Research Report on Omnichannel Demand-Side Platforms, Q3 2023

Retrieved on:

Thursday, August 24, 2023

Advertising, DSP, Omnichannel, Privacy, MRC, DSPS, Ecosystem, AI, Forrester, Environment, Social media, Media planning, Online shopping, Marketing, Mediaocean, Prisma

NEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced that it has been named a Strong Performer in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023.

Key Points:

NEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Mediaocean , the mission-critical platform for omnichannel advertising, today announced that it has been named a Strong Performer in The Forrester Wave™: Omnichannel Demand-Side Platforms, Q3 2023.
“While we don’t consider Mediaocean a DSP, our platform is built for the demand side with a focus on omnichannel solutions, so it’s gratifying to be named a Strong Performer by Forrester in this Wave,” said Bill Wise, Co-Founder and CEO of Mediaocean.
Notably, Mediaocean was named a leader in the 2023 SPARK Matrix for AdTech Platforms and received strong ratings across the parameters of technology excellence and customer impact.
¹”The Omnichannel Demand-Side Platforms Landscape, Q2 2023”

Guideline Expands Executive Leadership Team

Retrieved on:

Wednesday, August 16, 2023

AOL, Advertising, Marketing, GTCR, EVP, Dreamscape, CHRO, Clearlake, EBITDA, Acquisition, Growth, Novick, Management, Guideline, Mediaocean, Lumina

NEW YORK, Aug. 16, 2023 /PRNewswire/ -- Guideline (formerly PC Dreamscape), a portfolio company of the private equity firm GTCR, announced the expansion of its executive leadership team with the appointment of Matt Novick as Chief Financial Officer.

Key Points:

NEW YORK, Aug. 16, 2023 /PRNewswire/ -- Guideline (formerly PC Dreamscape), a portfolio company of the private equity firm GTCR, announced the expansion of its executive leadership team with the appointment of Matt Novick as Chief Financial Officer.
As Chief Financial Officer, Novick brings nearly 20 years of advertising and marketing technology experience, holding numerous financial and operational leadership positions.
Novick's appointment to the executive team comes on the heels of Guideline's recent acquisition of Mediaocean's Lumina , and the company's rebranding from PC Dreamscape to Guideline.
"We're excited to welcome Matt to the team and leverage his experience and expertise in this industry, along with his passion to support our mission," said Scott Knoll, CEO of Guideline.

UK Ad Spend declined -2% in the first five months of 2023, with Digital growing +6% and Linear TV dropping -16%

Retrieved on:

Thursday, July 13, 2023

Spend, Partnership, Publishing, SMI, Acquisition, Yoy, Growth, Digital, Ecosystem, Social, YTD, Guideline, Mediaocean, Lumina, Print, Radio

LONDON, July 13, 2023 /PRNewswire/ -- The UK ad market dropped -2% in 2023 YTD (January to May), an improvement from the trends seen in 2H 2022, when the market declined -4% YoY. Digital media, which represented 55% of the share and grew +6%, was the driving force in the January-May 2023 period, with Outdoor also increasing +8%. All other media types showed YoY declines.

Key Points:

Digital media, which represented 55% of the share and grew +6%, was the driving force in the January-May 2023 period, with Outdoor also increasing +8%.
That's according to new data from Guideline , powered by Standard Media Index (SMI).
Other findings in the UK ad market for the January-May 2023 period include:
The UK market delivered a better performance than other major English-speaking markets such as North America and Oceania, which decreased -3% and -4%, respectively.
To learn more about Guideline's UK Spend Product, visit guideline.ai.