Spark Foundry

TOGETHXR and Aflac Unite to Champion Women's Sports in 2024 Campaign, Kicking Off with Epic College Hoops Watch Parties

Retrieved on:

Tuesday, March 19, 2024

Aliyah Boston, Sport, Entrepreneurship, Partnership, Spark Foundry, The Sports Bra, Athlete, College, Spirit, Fever, Syd, Aflac, WNBA, Movement, Entertainment

The partnership, created in collaboration with Aflac's media agency, Spark Foundry, launches this month when the two present a series of star-studded college hoops watch parties across the vibrant Portland area.

Key Points:

The partnership, created in collaboration with Aflac's media agency, Spark Foundry, launches this month when the two present a series of star-studded college hoops watch parties across the vibrant Portland area.
Taking place March 29th – 30th at The Sports Bra pop-up at Spirit of 77 , the watch parties will pack two full days of riveting women's college hoops.
As college basketball fever sweeps the nation, TOGETHXR emerges as a prominent source for fans, and the College Hoops watch parties are just the beginning.
Stay tuned for more activations as TOGETHXR continues its journey to elevate women's sports during this basketball season and beyond.

PubMatic Elevates Robin Steinberg to Drive Demand in North America

Retrieved on:

Monday, January 29, 2024

Senior, Head, SPO, Spark Foundry, PMP, Carat, CTV, Running

Steinberg joined PubMatic in September 2022 to evolve PubMatic’s key relationships with large agencies.

Key Points:

Steinberg joined PubMatic in September 2022 to evolve PubMatic’s key relationships with large agencies.
She has also developed innovative marketplace strategies to connect buyers and sellers, a crucial component of PubMatic’s revenue growth and brand recognition.
Additionally, Steinberg was a critical contributor to the 2023 launch of Activate , PubMatic’s end-to-end SPO solution.
“Under her leadership, PubMatic has become an important connection point between our buy side clients and CTV publisher partners.”

Quad Names Industry Veteran to Lead Growing Media Unit

Retrieved on:

Wednesday, October 18, 2023

Global marketing experience (MX) company, Quad (NYSE: QUAD), announced today that Joshua Lowcock, a proven authority on media and data, will join the company as President of Quad Media.

Key Points:

Global marketing experience (MX) company, Quad (NYSE: QUAD), announced today that Joshua Lowcock, a proven authority on media and data, will join the company as President of Quad Media.
We are excited to welcome Joshua to Quad.”
As the head of Quad Media, Lowcock will build a differentiated, cohesive and market-leading audience targeting and media engagement offering for the marketing experience company.
He will also oversee the company’s high-impact Connections Planning team, which complements its leading omnichannel media offerings.
“Joshua brings the ideal blend of global media experience, data expertise and strategic vision to lead our growing media efforts,” said Eric Ashworth, President, Quad Agency Solutions and Executive Vice President, Product and Market Strategy.

Alteryx Provides Free Analytics Education to UK Service Members

Retrieved on:

Thursday, October 5, 2023

IRVINE, Calif., Oct. 5, 2023 /PRNewswire/ -- Alteryx, Inc. (NYSE: AYX), the Analytics Cloud Platform company, today announced its partnership with TechVets, a non-profit in the United Kingdom that provides a bridge to careers in information technology to veterans, service leaders, reservists, and their families. Together, Alteryx and TechVets will help veterans and active-duty service members transition to civilian careers by providing them with real-world industry training and certifications in data analytics, as part of the Alteryx SparkED no-cost education program.

Key Points:

Together, Alteryx and TechVets will help veterans and active-duty service members transition to civilian careers by providing them with real-world industry training and certifications in data analytics, as part of the Alteryx SparkED no-cost education program.
Earlier this year, Alteryx announced its partnership with the United States' Department of Defense SkillBridge program, which helps over 200,000 service members each year transition to careers outside of the military.
Kenneth Govens, a U.S. Air Force Aerospace Propulsion, Jet Engines & Turboprop/Turboshaft Prop Enlisted, shares his experience with the Alteryx SparkED DoD SkillBridge program.
Through the program, participants receive a free Alteryx Designer license, interactive learning paths, and access to the Alteryx Community to guide their training at no cost to them.

BIZCLIK MEDIA LAUNCHES SEPTEMBER EDITIONS OF TECHNOLOGY, AND CYBER MAGAZINE

Retrieved on:

Friday, September 8, 2023

Learning, IBM, World Wide Web Foundation, Spark Foundry, Tech, Rentokil Initial, Speech Technology (magazine), Publishing, Veritas

LONDON, Sept. 8, 2023 /PRNewswire/ -- BizClik is the UK's fastest growing publishing company, has published the September editions of Technology Magazine and Cyber Magazine.

Key Points:

The September editions of Technology Magazine and Cyber Magazine include interviews with leading experts and executives from Alteryx, Volt.io, Central CO-OP, Rentokil, LifeLabs, AmerCareRoyal and more!
LONDON, Sept. 8, 2023 /PRNewswire/ -- BizClik is the UK's fastest growing publishing company, has published the September editions of Technology Magazine and Cyber Magazine.
The digital editions of Technology Magazine, and Cyber Magazine are trusted industry sources for in-depth reports and interviews with the leading minds in the Tech and Cyber industries.
They're learning about analytics, how to ask the right questions, how to question and solve problems with data."

BIZCLIK MEDIA LAUNCHES SEPTEMBER EDITIONS OF TECHNOLOGY, AND CYBER MAGAZINE

Retrieved on:

Friday, September 8, 2023

Learning, IBM, World Wide Web Foundation, Spark Foundry, Tech, Rentokil Initial, Speech Technology (magazine), Publishing, Veritas

LONDON, Sept. 8, 2023 /PRNewswire/ -- BizClik is the UK's fastest growing publishing company, has published the September editions of Technology Magazine and Cyber Magazine.

Key Points:

The September editions of Technology Magazine and Cyber Magazine include interviews with leading experts and executives from Alteryx, Volt.io, Central CO-OP, Rentokil, LifeLabs, AmerCareRoyal and more!
LONDON, Sept. 8, 2023 /PRNewswire/ -- BizClik is the UK's fastest growing publishing company, has published the September editions of Technology Magazine and Cyber Magazine.
The digital editions of Technology Magazine, and Cyber Magazine are trusted industry sources for in-depth reports and interviews with the leading minds in the Tech and Cyber industries.
They're learning about analytics, how to ask the right questions, how to question and solve problems with data."

iHeartPodcasts Drove a 45 Percent Lift in Incremental Sales for Mattress Firm’s Brick-and-Mortar Stores as Measured by Affinity Solutions

Retrieved on:

Thursday, August 10, 2023

The study gauged the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales.

Key Points:

The study gauged the incremental impact of Mattress Firm’s podcast marketing investments on brick-and-mortar sales.
iHeartMedia partnered with Affinity Solutions to measure sales outcomes over a three-month campaign period that was based on this custom audio content.
Mattress Firm’s investments on iHeartPodcasts lead to a 45 percent lift in incremental sales and achieved a 4X incremental return on ad spend (ROAS).
For more information about Affinity Solutions' Consumer Purchase Lift, please visit www.affinity.solutions .

Foundry Director of Economic and Community Development Adrian Hale Named 2023 IGNITE Award Recipient

Retrieved on:

Friday, August 4, 2023

Heart, Blockchain, Human resources, Employment, Greater, Education, Spark Foundry, RCSD, Rochester City School District, Commerce, Nursing, Foundry

ROCHESTER, N.Y., Aug. 3, 2023 /PRNewswire/ -- Foundry Digital LLC ("Foundry"), a digital asset mining and staking company focused on empowering a decentralized infrastructure, announced that the Greater Rochester Chamber of Commerce honored Foundry's Director of Economic and Community Development Adrian Hale with the IGNITE Award. The award celebrates young professionals who strive toward the highest levels of personal and professional accomplishment, who excel in their chosen field, devote time and energy to their community in a meaningful way, and forge paths of leadership for others to follow.

Key Points:

ROCHESTER, N.Y., Aug. 3, 2023 /PRNewswire/ -- Foundry Digital LLC ("Foundry"), a digital asset mining and staking company focused on empowering a decentralized infrastructure, announced that the Greater Rochester Chamber of Commerce honored Foundry's Director of Economic and Community Development Adrian Hale with the IGNITE Award.
The pathway program encourages recent RCSD graduates to join a two-year industry-based curriculum within Foundry, providing hands-on training, competitive salaries, and benefits.
Hale said, "I am honored and humbled to be nominated for the IGNITE Award for the second year.
By embracing the power of community engagement, Adrian is paving the way for a more inclusive and collaborative future where individuals come together to drive meaningful change."

THE SALMON FACTOR WINS GOLD EFFIE AWARD IN THE UNITED STATES

Retrieved on:

Wednesday, June 7, 2023

Food, Marketing, Music of Dance Dance Revolution (2009 video games), Creativity, SEO, Contributions Agency, Latin, Ebro Foods, Spark Foundry, Hispanic, Environment, Restaurant

NEW YORK, June 7, 2023 /PRNewswire/ -- The Salmon Factor has been recognized with a Gold Effie Award as Contributing Agency, thanks to its collaboration for the "Unfollow the recipe" campaign for the Mahatma Rice and Carolina Rice brands. The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category. Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.

Key Points:

The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category.
Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.
The Salmon Factor's CEO, Pablo González said: "Receiving an Effie Award means that the campaign has been one of the most effective marketing efforts made throughout the past year.
This whole process takes place in a highly digitalized environment where you have to reach the chefs and the home chef finds recipes to reinterpret at his fingertips," explains the CEO of The Salmon Factor.

THE SALMON FACTOR WINS GOLD EFFIE AWARD IN THE UNITED STATES

Retrieved on:

Wednesday, June 7, 2023

Food, Marketing, Music of Dance Dance Revolution (2009 video games), Creativity, SEO, Contributions Agency, Latin, Ebro Foods, Spark Foundry, Hispanic, Environment, Restaurant

NEW YORK, June 7, 2023 /PRNewswire/ -- The Salmon Factor has been recognized with a Gold Effie Award as Contributing Agency, thanks to its collaboration for the "Unfollow the recipe" campaign for the Mahatma Rice and Carolina Rice brands. The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category. Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.

Key Points:

The campaign, developed by U.S. agency Alma DDB, Spark Foundry and The Salmon Factor, won the coveted gold in the Multicultural Products category.
Thus, the Andalusian company becomes the first Spanish agency specializing in SEO and digital marketing to achieve this.
The Salmon Factor's CEO, Pablo González said: "Receiving an Effie Award means that the campaign has been one of the most effective marketing efforts made throughout the past year.
This whole process takes place in a highly digitalized environment where you have to reach the chefs and the home chef finds recipes to reinterpret at his fingertips," explains the CEO of The Salmon Factor.