Native advertising

LifeStreet Launches New AI Creative Solution for In-App Ad Personalization

Retrieved on: 
Wednesday, October 18, 2023
Marketing, Artificial Intelligence, Advertising, Communications, Online, Technology, Other Technology, Entertainment, CTAS, Native advertising, Nero, Medical device, Publishing

LifeStreet , a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers.

Key Points: 
  • LifeStreet , a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers.
  • Through real-time creative analysis, advertisers can now make immediate connections between creative elements (headlines, images, CTAs, etc.)
  • For any impression in any app, the best creative combination is chosen, and the ad is rendered in real time by LifeStreet’s ad server.
  • While generative AI offers tremendous efficiencies of scale for content production, creative modeling and testing has not kept pace.

MediaGo Honored as Gold Stevie® Award Winner in 2023 American Business Awards®

Retrieved on: 
Friday, May 5, 2023
Partnership, Stevie Awards, MSN, Stevie, MVF, Marriott Marquis, Sale, Organization, American business history, Gold, SAN, Advertising, CPA, Native advertising, ROI, Video game, U.S.A

SAN FRANCISCO, May 5, 2023 /PRNewswire/ -- MediaGo, a leading global AI-integrated marketing platform from Baidu's Global Business Unit, was named the winner of a Gold Stevie® Award in the Advertising or Campaign Management Platform category in the 21st Annual American Business Awards®. 

Key Points: 
  • SAN FRANCISCO, May 5, 2023 /PRNewswire/ -- MediaGo, a leading global AI-integrated marketing platform from Baidu's Global Business Unit, was named the winner of a Gold Stevie® Award in the Advertising or Campaign Management Platform category in the 21st Annual American Business Awards®.
  • "We're thrilled to offer a meaningful answer to these problems and to have the American Business Awards recognize our deep learning technology as a solution to help advertisers achieve better results."
  • When commenting on MediaGo's entry, an American Business Awards judge said that MediaGo was "a very functional platform that enhances advertiser capability to target the right audience across media."
  • The American Business Awards are the U.S.A.'s premier business awards program.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on: 
Thursday, March 30, 2023
Data management, Telecom, Advertising, Digital, Health, Marketing, WhatsApp, Internet, DSP, Table, Data management platform, Mobile advertising, COVID-19, Media, OTT, Search advertising, Contextual advertising, Adtech (company), Final good, Organization, DSPS, Machine learning, SSPS, Artificial intelligence, Native advertising, Growth, AI, BFSI, PDF, Email marketing, DMPS, AR, Education, Social media, Video game, Health care

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points: 
  • However, data security and high investment costs is likely to hinder the market growth during the forecast period.
  • The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
  • Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
  • Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

AdTech Market to Reach $2.9 Trillion, Globally, by 2031 at 14.7% CAGR: Allied Market Research

Retrieved on: 
Thursday, March 30, 2023
Data management, Telecom, Advertising, Digital, Health, Marketing, WhatsApp, Internet, DSP, Table, Data management platform, Mobile advertising, COVID-19, Media, OTT, Search advertising, Contextual advertising, Adtech (company), Final good, Organization, DSPS, Machine learning, SSPS, Artificial intelligence, Native advertising, Growth, AI, BFSI, PDF, Email marketing, DMPS, AR, Education, Social media, Video game, Health care

PORTLAND, Ore., March 30, 2023 /PRNewswire/ -- Allied Market Research published a report, titled, "AdTech Market by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031" According to the report, the global adtech industry was valued at $748.20 billion in 2021 and is estimated to generate $2.9 trillion by 2031, witnessing a CAGR of 14.7% from 2022 to 2031. The report offers a detailed analysis of changing market trends, top segments, key investment pockets, value chain, regional landscape, and competitive scenario.

Key Points: 
  • However, data security and high investment costs is likely to hinder the market growth during the forecast period.
  • The outbreak of the COVID-19 pandemic had a less negative impact on the adtech market growth.
  • Based on application, the large enterprises segment grabbed the highest share of more than three-fifths of the adtech market in 2021 and is expected to dominate the market in 2031.
  • Based on region, the market in North America was the largest in 2021, accounting for nearly two-fifths of the global adtech market.

MediaGo Announces Full Deep Learning Capability For The Entire Marketing Chain

Retrieved on: 
Wednesday, March 22, 2023
Advertising, Partnership, MSN, Marketing, Deep learning, MVF, Xandr, SAN, CPA, Artificial intelligence, Native advertising, Verizon Communications, AI, ROI, Complex, Sales

SAN FRANCISCO, March 22, 2023 /PRNewswire/ -- MediaGo, a leading global AI-integrated marketing platform from Baidu's Global Business Unit, announced today its latest technology update – becoming one of the few advertising platforms in the open web market to fully apply deep learning technology to the entire marketing chain, including traffic anti-fraud, traffic quality prediction, ad click rate prediction, Smart Bid ad conversion rate prediction, user intent prediction and dynamic creative generation – to ensure campaigns yield better results and a higher return on investment (ROI).

Key Points: 
  • Leveraging Baidu's leading artificial intelligence (AI) technology and its deep learning framework, MediaGo has effectively applied its discriminative and generative AI in ad placement scenarios to easily process large volumes of data.
  • MediaGo's enhanced capability automatically adjusts the delivery mode, ad delivery strategy and algorithm optimization, based on different scenarios and changes in data – ensuring that campaigns yield a higher ROI.
  • Likewise, it also can accurately predict user behavior by analyzing both historical and real-time data, enabling highly precise, efficient advertising.
  • "MediaGo's AI deep learning technology automatically optimizes the ad delivery strategies – enabling highly precise and efficient advertising effectiveness."

MediaGo Announces Full Deep Learning Capability For The Entire Marketing Chain

Retrieved on: 
Wednesday, March 22, 2023
Advertising, Partnership, MSN, Marketing, Deep learning, MVF, Xandr, SAN, CPA, Artificial intelligence, Native advertising, Verizon Communications, AI, ROI, Complex, Sales

SAN FRANCISCO, March 22, 2023 /PRNewswire/ -- MediaGo, a leading global AI-integrated marketing platform from Baidu's Global Business Unit, announced today its latest technology update – becoming one of the few advertising platforms in the open web market to fully apply deep learning technology to the entire marketing chain, including traffic anti-fraud, traffic quality prediction, ad click rate prediction, Smart Bid ad conversion rate prediction, user intent prediction and dynamic creative generation – to ensure campaigns yield better results and a higher return on investment (ROI).

Key Points: 
  • Leveraging Baidu's leading artificial intelligence (AI) technology and its deep learning framework, MediaGo has effectively applied its discriminative and generative AI in ad placement scenarios to easily process large volumes of data.
  • MediaGo's enhanced capability automatically adjusts the delivery mode, ad delivery strategy and algorithm optimization, based on different scenarios and changes in data – ensuring that campaigns yield a higher ROI.
  • Likewise, it also can accurately predict user behavior by analyzing both historical and real-time data, enabling highly precise, efficient advertising.
  • "MediaGo's AI deep learning technology automatically optimizes the ad delivery strategies – enabling highly precise and efficient advertising effectiveness."

STUDY: Marketers Concerned About Loss Of IDs are 84% More Likely to Prioritize Immersive Creative Formats, Like AR

Retrieved on: 
Tuesday, July 12, 2022
Native advertising, DCO, Prevalence, Technology, Marketing, Element, IDS, Augmented reality, Privacy, Solution, Advertising, Attention, Service provider, Telecommunication, AR, SAN, Algorithm, Android, GLOBE, IOS, Machine learning, DSP, ROI, Adoption, Industry, Human voice, ID, Creative industries, Video game console, Sales, Online shopping, Satellite navigation device, Ericsson

This report provides a snapshot of marketers creative preferences and adoption trends particularly among marketers concerned about, or experiencing, the impact of ID loss.

Key Points: 
  • This report provides a snapshot of marketers creative preferences and adoption trends particularly among marketers concerned about, or experiencing, the impact of ID loss.
  • Augmented Reality The emergence of Augmented Reality (AR) in advertising is well-timed with the waning of device addressability as AR ads can be targeted with or without IDs.
  • **
    To that end, Emodo found marketers concerned about privacy are 84% more likely to prioritize immersive creative formats, such as AR.
  • Dynamic Creative Optimization Dynamic Creative Optimization (DCO) algorithms determine dynamically which elements within an ad will be displayed for each user.

V2 Communications Continues to Expand Client Roster, Services and Management Team

Retrieved on: 
Thursday, June 30, 2022
Technology, Content Marketing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Software, Internet, Digital Marketing, Social Media, Efficiency, Advertising, Bulldog, Customer success, CEO, PR, ROI, Growth, Storytelling, Industry, Native advertising, Writing, Awareness, Automation, Partnership, Social media, Technology, B2B, Bell-ringer, Editorial, Solution, Leadership, Public relations, POCUS, CRM, Online shopping, Sales, V2

Today V2 Communications (V2) , a public relations and digital communications agency for disruptive global brands, announced its continued momentum building brands across cleantech, healthcare technology and B2B technology, fueled by a growing client portfolio and expanded content services.

Key Points: 
  • Today V2 Communications (V2) , a public relations and digital communications agency for disruptive global brands, announced its continued momentum building brands across cleantech, healthcare technology and B2B technology, fueled by a growing client portfolio and expanded content services.
  • "Our vision is to be the best agency and partner for disruptive brands, and we continue to prove that as we grow our client roster, team and services, said Jean Serra, CEO of V2 Communications.
  • Since the beginning of the year, V2 has added nearly a dozen new brands to its client roster, across the agencys core areas of sector expertise.
  • V2 Communications is the public relations and digital communications firm for disruptive global brands, redefining what it means to be a strategic communications partner.

PRNEWS.IO Team Will Take Part In Native Advertising DAYS in Copenhagen

Retrieved on: 
Wednesday, June 8, 2022
Industry, Internet, Advertising, Native advertising, Native, Public relations

Native Advertising DAYS will be held on June 13-14 in Copenhagen, Denmark.

Key Points: 
  • Native Advertising DAYS will be held on June 13-14 in Copenhagen, Denmark.
  • This event will bring together more than 350 participants, 40 speakers, and experts in native advertising and branded content.
  • To view an enhanced version of this graphic, please visit:
    The main goal of Native Advertising DAYS is to gather native advertising, content, and internet marketing experts, share experiences and create new business connections.
  • This year's Native Advertising DAYS participants will have access to informal networking with like-minded professionals.