OOH

OUTFRONT AND STREETMETRICS TEAM UP TO OFFER GROUNDBREAKING MEASUREMENT PROVING EFFECTIVENESS OF BUS ADVERTISING UP AND DOWN THE FUNNEL

Retrieved on: 
Friday, April 26, 2024
ROI, MMM, The Wendy's Company, OUTFRONT, Consumer, Drive, Partnership, MTA, SVP, Outfront Media, PBA, OOH, Qualitative research, Perception, Marketing, Pedestrian, Overalls, Online shopping

NEW YORK and BIRMINGHAM, Ala., April 26, 2024 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., and StreetMetrics, a leader in Moving OOH (MOOH) measurement, have partnered to enhance dynamic measurement for bus advertising campaigns. Through this alliance, the two companies are teaming up to bring dynamic measurement and attribution to the industry.

Key Points: 
  • OUTFRONT and StreetMetrics have come together to show that bus advertising can lead to positive outcomes for brands taking advantage of it.
  • And together, OUTFRONT and StreetMetrics are taking a new step that aims to leverage dynamic data to plan, to uncover campaign insights, and provide attribution analysis for bus advertising.
  • However, through qualitative research, a transformative shift of how bus advertising is being leveraged by brands has now become apparent.
  • OUTFRONT through StreetMetrics has seen similar client success in driving website visitation and store visitation using bus advertising.

Refuel Agency Supports the Military Through Multiple Initiatives

Retrieved on: 
Wednesday, April 24, 2024
Woman, Prostate Cancer Foundation, Morale, Refueling, Prostate cancer, OOH, Quality of life, Organization, Veteran, Tourism

PRINCETON, N.J., April 24, 2024 /PRNewswire/ -- Refuel Agency, the industry leader in marketing to military audiences, showcases its unwavering commitment to supporting and honoring the military through a series of impactful initiatives.

Key Points: 
  • PRINCETON, N.J., April 24, 2024 /PRNewswire/ -- Refuel Agency, the industry leader in marketing to military audiences, showcases its unwavering commitment to supporting and honoring the military through a series of impactful initiatives.
  • Refuel Agency, from employees through to its owners, has prioritized programs that enhance morale, quality of life, and readiness of service members, military families and veterans—dedicating tens of millions of dollars to military causes.
  • As the leading agency for military marketing, Refuel Agency fosters relationships with over 280 U.S. Military bases globally.
  • For more information about these initiatives or to learn how your brand can contribute to supporting the military community, visit Refuel Agency at https://www.refuelagency.com .

LEGENDARY MEDIA & MARKETING DEALMAKER MICHAEL KASSAN TO SPEAK AT 2024 OOH MEDIA CONFERENCE

Retrieved on: 
Tuesday, April 23, 2024
Royal Television Society, Entertainment, Syracuse University, Medialink, American Advertising Federation, Whitney Museum, Conference, Trustee, Press, Spokesperson, Big Brothers Big Sisters, OOH, Marketing, Council, Diageo, Advertising, Communications officer, Ad Council, Our Moment, Growth, Management

He will also share his view on the future of marketing and what is next for him post-MediaLink.

Key Points: 
  • He will also share his view on the future of marketing and what is next for him post-MediaLink.
  • "It's an exciting time for the OOH industry and the noteworthy thought leaders we've convened at this year's OOH Media Conference is reflective of our moment," said Bager.
  • The 2024 OOH Media Conference will convene thought leaders, advertisers, agencies, media owners and creators to participate in several tracks of curated programming, workshops and networking sessions.
  • This year's programming will underscore the conference theme, "Our Moment," highlighting the significance of unity during this transformative era for OOH.

THE JAMES BEARD FOUNDATION® TEAMS UP WITH WILDAID AND THE SCHOOL OF VISUAL ARTS TO LAUNCH CAMPAIGN COMBATING FOOD WASTE

Retrieved on: 
Monday, April 22, 2024
School, SVA, Clear channel, Meal, Advertising, Climate, James Beard Foundation, School of Visual Arts, Partnership, James Beard, Carbon, Interview, Food, JCDecaux, WildAid, JBF, Faculty, OOH, BFA, Student, Anxiety, Bread, Waste Not, Tourism

NEW YORK, April 22, 2024 /PRNewswire/ -- In honor of Earth Day, the James Beard Foundation (JBF), the country's leading culinary nonprofit, WildAid, a leading environmental and conservation nonprofit, and The School of Visual Arts partnered to launch a new advertising campaign aimed at educating consumers on reducing food waste. Leveraging JBF's industry expertise, the new initiative provides at-home cooks with creative chef-approved recipes that also help to reduce their carbon emissions.

Key Points: 
  • The advertising campaign highlights the staggering environmental impact of food waste, with the average American discarding over 325 pounds of food per year, equating to the carbon pollution of 42 coal-fired power plants.
  • "Reducing food waste is a critical contributor to a more sustainable food system," said Clare Reichenbach, CEO of the James Beard Foundation.
  • The campaign features creative content developed in partnership with The School of Visual Arts, who were able to tap JBF's long standing relationships with photographers, food stylists, and videographers.
  • Follow along on social via the WildAid @WildAid and James Beard Foundation @jamesbeard Instagram channels for more information.

EARTHDAY.ORG PARTNERS WITH OAAA TO BRING AWARENESS TO THE DANGERS OF PLASTICS TO HUMAN HEALTH

Retrieved on: 
Thursday, April 18, 2024
Alzheimer's disease, PLANET, Food chain, Microplastics, Infertility, Health, Research, Male, Content, Obesity, Plastic, OOH, Soil, Atmosphere

OAAA and their membership are supporting the launch of a national (OOH) campaign to help shine a light on the dangers of plastics to human health.

Key Points: 
  • OAAA and their membership are supporting the launch of a national (OOH) campaign to help shine a light on the dangers of plastics to human health.
  • The EARTHDAY.ORG Theme for 2024 is PLANET VS PLASTICS and has been driving home the message that plastics are not inert.
  • They are both associated with a wide range of human health issues from Alzheimer's to strokes to male infertility to obesity.
  • To help generate even more awareness, share pictures of our creative, tag EARTHDAY.ORG, OAAA , and use the hashtag #PlanetvsPlastics .

EARTHDAY.ORG PARTNERS WITH OAAA TO BRING AWARENESS TO THE DANGERS OF PLASTICS TO HUMAN HEALTH

Retrieved on: 
Thursday, April 18, 2024
Alzheimer's disease, PLANET, Food chain, Microplastics, Infertility, Health, Research, Male, Content, Obesity, Plastic, OOH, Soil, Atmosphere

OAAA and their membership are supporting the launch of a national (OOH) campaign to help shine a light on the dangers of plastics to human health.

Key Points: 
  • OAAA and their membership are supporting the launch of a national (OOH) campaign to help shine a light on the dangers of plastics to human health.
  • The EARTHDAY.ORG Theme for 2024 is PLANET VS PLASTICS and has been driving home the message that plastics are not inert.
  • They are both associated with a wide range of human health issues from Alzheimer's to strokes to male infertility to obesity.
  • To help generate even more awareness, share pictures of our creative, tag EARTHDAY.ORG, OAAA , and use the hashtag #PlanetvsPlastics .

New PSA campaign from the Ad Council and NHTSA Highlights the Dangers of Buzzed Driving

Retrieved on: 
Thursday, April 18, 2024
Ad Council, Radio, Transport, Safety, Drive, PSA, Research, NHTSA, Smokey Bear, Violence, Injury, Mental health, Love, OOH, Child, Multimedia, Marketing, Council, Advertising, PSAS, Drinking

On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .

Key Points: 
  • On average, someone in America is killed by alcohol-impaired driving every 39 minutes, according to the latest data from NHTSA .
  • The new TV PSA , titled "Your Life Sounds Great," encourages responsible driving behavior by highlighting how driving "buzzed" can result in devastating consequences for individuals and those around them.
  • The end of the TV PSA features the campaign's tagline and reminds viewers that "Buzzed driving is drunk driving.
  • "The Ad Council has a longstanding commitment to alcohol-impaired driving prevention, dating back to 1983 with the release of the iconic Friends Don't Let Friends Drive Drunk campaign," said Michelle Hillman, Chief Campaign Development Officer of the Ad Council.

Toyota Reignites 'Start Your Impossible' Campaign: A Global Vision with Local Action, Emphasizing Belief that No Journey is Taken Alone

Retrieved on: 
Wednesday, April 17, 2024
Saatchi & Saatchi, Love, Parent, Love Conquers All, OOH, Athlete

TOYOTA CITY, Japan, April 17, 2024 /PRNewswire/ -- Today, Toyota Motor Corporation (Toyota) launches the next chapter of the "Start Your Impossible" global marketing campaign, igniting excitement for the Olympic and Paralympic Games Paris 2024. The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Key Points: 
  • The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.
  • It's this respect for local communities and long-standing commitment to sports that shines in Toyota's support of more than 200 Olympic and Paralympic athletes around the world.
  • The 'Start Your Impossible' theme highlights Toyota's respect for diverse local cultures and the pivotal role communities play in the athletes' journey.
  • Through the 2024 campaign, Toyota aspires to ignite the spark of endless possibilities that reside within communities all over the globe.

SportsGrid Launches Out-of-Home Content Solution on Barvanna Network

Retrieved on: 
Wednesday, April 17, 2024
News, Sport, Economics, Dan Abrams, Basketball, Restaurant, Baseball, Golf, Tennis, OOH, Football

NEW YORK, April 17, 2024 /PRNewswire/ -- SportsGrid, the nation's first nationwide 24-hour streaming network dedicated to serving the sports wagering audience, launched the SportsGrid Out-of-Home Content Solution today on Barvanna Network.

Key Points: 
  • NEW YORK, April 17, 2024 /PRNewswire/ -- SportsGrid, the nation's first nationwide 24-hour streaming network dedicated to serving the sports wagering audience, launched the SportsGrid Out-of-Home Content Solution today on Barvanna Network.
  • The SportsGrid cloud-based content solution enhances the fan experience delivering a 24/7 real-time on-screen L-Bar overlay featuring breaking news, scores, injury reports, odds, moneylines and more.
  • The SportsGrid OOH Content Solution amplifies and complements Barvanna's exclusive programming reaching millions of bar and restaurant patrons.
  • "The introduction of the SportsGrid OOH Content Solution utilizes the delivery of the L-Bar technology to give the Barvanna Network and their audience the winning edge," said Jeremy Stein, CEO of SportsGrid.

LG LAUNCHES VULNERABLE & ENDANGERED SPECIES AWARENESS CAMPAIGN IN TIMES SQUARE

Retrieved on: 
Tuesday, April 16, 2024
Galápagos Islands, LG Electronics, Public affairs, Biodiversity, Health, Animal, Moth, Drive, Partnership, LG, 3D, Pollinator garden, Plant, Eco-Schools, The Good Earth, Environment, Life, Conservation, Electronics, Work, Butterfly, Earth Day, OOH, Communication, Bee, NWF, National Wildlife Federation, Student, Discovery, Inc., Recycling, Reindeer, Organization, K-12, Hunting

NEW YORK, April 16, 2024 /PRNewswire/ -- Heralding the arrival of Earth Day 2024, LG Electronics, unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species.  The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.

Key Points: 
  • The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
  • Unveiling on its dynamic Times Square billboard, LG Electronics will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world's most vulnerable and endangered as well as recovered species in need of ongoing protection.
  • Through partnerships with global edtech leader Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard.
  • The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special.