Qualitative research

BILENDI: Bilendi now offers BARI, the AI-powered research assistant, for quantitative projects

Retrieved on: 
Wednesday, April 10, 2024
Messenger, Professional, LLM, Data, Semantics, Qualitative research, Research, WhatsApp, Risk management

Now, BARI is also available to assist with quantitative projects.

Key Points: 
  • Now, BARI is also available to assist with quantitative projects.
  • In theory, open-ended questions in quantitative research greatly enhance the richness and depth of data.
  • In practice, however, participants in quantitative research tend to provide minimalistic answers that lack the depth found in responses from qualitative studies.
  • Marc Bidou, CEO and founder of Bilendi, states:
    “Clients often ask when our AI-powered research assistant will be available for quantitative projects.

GBK Collective Strengthens Team with Strategic New Hires; Virginia Lennon Joins as SVP, Research and Insights

Retrieved on: 
Thursday, March 21, 2024
Technology, Marketing, Advertising, Communications, Professional Services, Data Analytics, Search Engine Optimization, Data Management, Search Engine Marketing, Blogging, Consumer, Business analytics, Culture, Growth, Technology management, Computer science, Data science, Health, Media, Distillation, Ipsos, Qualitative research, UC, University, CPG, Senior, MBA, GBK, Cloud computing, Fortune 500, Chairperson, Machine learning, Prachi, NMIMS, Bhalerao

GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.

Key Points: 
  • GBK Collective , a leading marketing strategy, consumer behavior, and analytics consultancy, today announced several key hires including Virginia Lennon who joins as Senior Vice President of Research and Insights.
  • “We continue to invest in hiring the industry’s best marketing strategy, insights and data science leaders,” said GBK Co-Founder and CEO Jon Greenwood.
  • Prior to joining GBK, Lennon held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network.
  • "I'm beyond excited to be part of the exceptional team of strategy and insights experts that make up the GBK Collective.

AECOM publishes new high-speed rail report presenting first-of-its-kind research on the future of rail delivery

Retrieved on: 
Wednesday, March 13, 2024
Construction & Property, Consulting, Rail, Public Transport, Professional Services, Urban Planning, Landscape, Transport, Research, Organization, NEOM, Growth, Qualitative research, HS1, High Speed 1, Engineering, Administrador de Infraestructuras Ferroviarias, MassTransit, California High-Speed Rail, HSR, Engineering News-Record

Research presented in the report found that economic growth, technology, adaptability and on-time completion prove the most critical success factors in the first year of HSR operation.

Key Points: 
  • Research presented in the report found that economic growth, technology, adaptability and on-time completion prove the most critical success factors in the first year of HSR operation.
  • Success factors also varied widely by region:
    Europe’s primary success factors included a reduction in air/vehicle traffic, use of the latest technology, and future adaptability.
  • For the Asia and Pacific region, on-time completion, low environmental impact, and social benefits comprised the top key success factors.
  • The Company’s work includes California High-Speed Rail, HS1 in the UK, and Taiwan High-Speed Rail.

H/L CREATES NEW BRAND IDENTITY FOR XONAR: AN EXPRESSION OF TRUE SECURITY™

Retrieved on: 
Tuesday, March 26, 2024
Intelligence, Machine learning, Qualitative research, Cloud computing, AI, Industrial design

The new brand conveys how Xonar's multi-sensor, AI-empowered security system redefines physical security screening.

Key Points: 
  • The new brand conveys how Xonar's multi-sensor, AI-empowered security system redefines physical security screening.
  • Throughout their work, H/L leaned into the company's philosophy of True Security™.
  • Through qualitative research and a thorough understanding of the competitive marketplace, H/L developed the brand positioning, manifesto, product naming and brand assets including a vibrant logo, brand standards, best practices, and an energetic new website.
  • We look forward to continuing to make momentum together as we roll out the new brand and welcome a new era of True Security."

Roadway Safety Groups Provide Funding for Safe Youth Mobility in Underserved Areas

Retrieved on: 
Thursday, March 21, 2024
Walking, Environment, Transport, GHSA, Partnership, Risk, Education, Qualitative research, University of Hawaiʻi, Travel, City, Salisbury University, NRSF, University, Death, Student, Shoe, Adventure, Injury, Safety, Road

WASHINGTON, March 21, 2024 /PRNewswire/ -- The Governors Highway Safety Association (GHSA) has awarded a total of $125,000 from the National Road Safety Foundation (NRSF) to five states to partner with community-based groups to implement safe youth mobility programs focusing on walking, biking and/or riding a scooter. This is the third consecutive year that GHSA and NRSF have provided funding to State Highway Safety Offices (SHSOs) for youth safety initiatives in socioeconomically disadvantaged areas with limited financial resources.

Key Points: 
  • This is the third consecutive year that GHSA and NRSF have provided funding to State Highway Safety Offices (SHSOs) for youth safety initiatives in socioeconomically disadvantaged areas with limited financial resources.
  • Both traffic deaths and injuries of youth rose significantly in 2021, the most recent year of complete data from the National Highway Traffic Safety Administration.
  • GHSA and the National Road Safety Foundation remain committed to providing financial support to help equip underserved communities with safe ways for youth to travel."
  • "The National Roadway Safety Foundation is again partnering with GHSA to provide equitable, affordable and sustainable transportation options to underserved communities to create a safer today and tomorrow for our youngest road users."

Recollective Revolutionizes Market Research with Dual Product Launch: Recollective Connect and the Recollective Qualtrics Integration

Retrieved on: 
Thursday, February 22, 2024
Qualtrics, Research, Organization, Qualitative research, Connect, Tourism

OTTAWA, ON CANADA, Feb. 22, 2024 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE - Recollective, a trailblazer in the market research technology industry, announces the launch of two groundbreaking offerings: Recollective Connect and the Recollective Qualtrics Integration.

Key Points: 
  • OTTAWA, ON CANADA, Feb. 22, 2024 (GLOBE NEWSWIRE) -- FOR IMMEDIATE RELEASE - Recollective, a trailblazer in the market research technology industry, announces the launch of two groundbreaking offerings: Recollective Connect and the Recollective Qualtrics Integration.
  • These innovative solutions mark a significant leap forward in enabling market research agencies and brands to engage their research participants seamlessly and efficiently.
  • Designed to revolutionize the way market research agencies and brands interact with their research panelists, Recollective Connect stands as a pioneering participant engagement solution.
  • Complementing the launch of Recollective Connect is the introduction of the Recollective Qualtrics Integration .

Clarivate Recognized in the WTR 1000 2024 for Trademark Business

Retrieved on: 
Friday, February 23, 2024
Clarivate, Senior, Qualitative research, CLVT, Intelligence, WTR

LONDON, Feb. 23, 2024 /PRNewswire/ -- Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, has been recognized in the WTR 1000 2024 by the World Trademark Review. This guide identifies the top trademark professionals and firms in over 80 jurisdictions around the globe.

Key Points: 
  • Highly recommended in trademark management, searching and watching, renewals and recordals
    LONDON, Feb. 23, 2024 /PRNewswire/ -- Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, has been recognized in the WTR 1000 2024 by the World Trademark Review.
  • This guide identifies the top trademark professionals and firms in over 80 jurisdictions around the globe.
  • Clarivate has been named as highly recommended in the following practice areas in the WTR 1000 2024.
  • They include:
    Francois Neuville, Senior Vice President of Brand and Trademark Solutions at Clarivate, said: "Clarivate has a long-standing reputation for providing superior data quality, depth and expertise.

Clarivate Recognized in the WTR 1000 2024 for Trademark Business

Retrieved on: 
Friday, February 23, 2024
Clarivate, Senior, Qualitative research, CLVT, Intelligence, WTR

LONDON, Feb. 23, 2024 /PRNewswire/ -- Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, has been recognized in the WTR 1000 2024 by the World Trademark Review. This guide identifies the top trademark professionals and firms in over 80 jurisdictions around the globe.

Key Points: 
  • Highly recommended in trademark management, searching and watching, renewals and recordals
    LONDON, Feb. 23, 2024 /PRNewswire/ -- Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, has been recognized in the WTR 1000 2024 by the World Trademark Review.
  • This guide identifies the top trademark professionals and firms in over 80 jurisdictions around the globe.
  • Clarivate has been named as highly recommended in the following practice areas in the WTR 1000 2024.
  • They include:
    Francois Neuville, Senior Vice President of Brand and Trademark Solutions at Clarivate, said: "Clarivate has a long-standing reputation for providing superior data quality, depth and expertise.

Generative AI Innovation Drives Another Year of Record Growth for Discuss

Retrieved on: 
Monday, February 5, 2024
Momentum, Jinn, Research, Business intelligence, SVP, MRX, Data analysis, Diageo, Conversation, Qualitative research, Record, Analytics

Discuss was the first MRX company to integrate generative AI-based tools into its platform in early 2023.

Key Points: 
  • Discuss was the first MRX company to integrate generative AI-based tools into its platform in early 2023.
  • The Discuss suite of generative AI tools called Genie , eliminates the many frictions and obstacles inherent to the unstructured nature of qualitative research, including creating summary reports from hours of interviews in a matter of seconds.
  • “Generative AI is ushering in a new era for market research that our industry hasn’t experienced in years.
  • And, for the second consecutive year, Discuss was named a winner in the Analytics and Business Intelligence category of APPEALIE SaaS Awards .

Phoenix-Based Marketing and Communications Agency Highnoon Rebrands as Agital

Retrieved on: 
Monday, February 5, 2024
Visualize, Growth, Avnet, Cisco, Marketing, Qualitative research, WDG, Advertising, Purdue University, Management

PHOENIX, Feb. 05, 2024 (GLOBE NEWSWIRE) -- Agital , the national marketing agency challenging the status quo to deliver measurable business results to business leaders, announced today the rebrand of Highnoon .

Key Points: 
  • PHOENIX, Feb. 05, 2024 (GLOBE NEWSWIRE) -- Agital , the national marketing agency challenging the status quo to deliver measurable business results to business leaders, announced today the rebrand of Highnoon .
  • A Phoenix-based integrated marketing, brand, and communications agency, Highnoon has officially integrated its services, team members, and data platform into Agital, with Highnoon Co-Founder and President Scott Kaufmann now a Division President on Agital’s executive leadership team.
  • With the addition of Highnoon, Agital has expanded its capabilities in lead generation, brand strategy, content, public relations, design and creative, and customer engagement.
  • "The rebrand of Highnoon represents a critical step in our journey toward building a powerhouse digital marketing agency," said Jeff Reynolds, CEO at Agital.