Saatchi & Saatchi

Optimum Unveils New Brand Platform and Marketing Campaign With Focus on Its Local Communities and Customers

Retrieved on: 
Tuesday, April 2, 2024
Mobile, Wireless, Networks, Entertainment, Internet, Social Media, Technology, TV and Radio, Marketing, Audio, Video, Advertising, Communications, Telecommunications, Publicis, Friends, Saatchi & Saatchi, Consumer service, Organization, Learning, Connect, Social media, Altice USA, Boy, Small business, Life, Student, O1, Radio, Happiness, DonorsChoose, Investment, STEM, Altice, Multimedia, MSL, Family, FIRST

View the full release here: https://www.businesswire.com/news/home/20240401886670/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20240401886670/en/
    The creative platform, “Where local is big time,” highlights Optimum’s hyperlocal focus matched with its big-tech capabilities, exemplifying the company’s commitment to delivering advanced connectivity solutions powered by a world-class network with a focus on meeting the unique needs of its local customers and communities.
  • Every activation is anchored in reaching customers where they are – in the communities where they live and work – and will be seen in markets across Optimum’s 21-state footprint.
  • Key updates include:
    Introduction of a new regional operations model with local senior leadership teams embedded directly in the company’s regions to meet the unique needs of local communities.
  • Advanced suite of connectivity products and offerings, notably Optimum Fiber, Optimum Mobile, Optimum Stream, and Optimum Complete, a line of Internet + Mobile bundles that offer significant savings to customers.

MikeWorldWide Welcomes Marc Stolove as Executive Creative Director

Retrieved on: 
Tuesday, April 2, 2024
Pepsi, Saatchi & Saatchi, Creativity, MWW, MikeWorldWide

NEW YORK, April 2, 2024 /PRNewswire/ -- MikeWorldWide , a leading independent and midsize public relations agency, is thrilled to announce the appointment of Marc Stolove as its new executive creative director.

Key Points: 
  • NEW YORK, April 2, 2024 /PRNewswire/ -- MikeWorldWide , a leading independent and midsize public relations agency, is thrilled to announce the appointment of Marc Stolove as its new executive creative director.
  • Marc brings a wealth of experience and a proven track record of success in the creative industry, previously leading creative teams at Edelman, Saatchi & Saatchi, and Ogilvy.
  • At MWW, Marc will lead the creative team with a focus on integrating creative strategy into all aspects of client campaigns to ensure that each campaign exceeds objectives.
  • "Marc's visionary approach to creative strategy and his unwavering commitment to excellence make him the perfect fit for our agency," said Michael Kempner, founder and chief executive officer of MikeWorldWide.

Techint Labs Secures Victory in the 2024 MUSE Creative Awards

Retrieved on: 
Tuesday, March 26, 2024
IAA, Nikon, Saatchi & Saatchi, Organization, Labs, KFC, Kean University, Walt Disney Studios, Tsingtao Brewery, Associate, Silver, Saatchi, Mercedes-Benz, Bank, Stroke, Warner Bros., Lead, CJ, Creativity, Imagination, Kohn Pedersen Fox, Creative, Destination marketing organization, NBCUniversal, Film industry

DENVER, March 26, 2024 /PRNewswire/ -- The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024. Hosted by the International Awards Associate (IAA), these competitions received 8,500 entries from across the globe, affirming their position as prestigious programs honoring creative and design professionals.

Key Points: 
  • DENVER, March 26, 2024 /PRNewswire/ -- The MUSE Creative and Design Awards have unveiled their winners for the first competitive season of 2024.
  • In the first competitive season of 2024, Techint Labs earned Silver in the Corporate Identity Redesign and Brand Identity categories.
  • "It's an honor to be named a winner of two MUSE Awards for our brand projects," said Erin Phipps, Creative Director.
  • As an international award platform, the MUSE Creative and Design Awards attracted entries from internationally renowned organizations.

Havas New York Welcomes Taras Wayner as Its Newest Executive Creative Director

Retrieved on: 
Tuesday, March 26, 2024
Communication, Lucey, Saatchi & Saatchi, WPP plc, Publication, Havas, Business Insider, Creativity, Creative, R/GA

NEW YORK, March 26, 2024 /PRNewswire/ - Havas New York, the flagship agency of the Havas Creative Network, known for building meaningful brands and creative excellence, is thrilled to announce Taras Wayner as its newest Executive Creative Director.

Key Points: 
  • NEW YORK, March 26, 2024 /PRNewswire/ - Havas New York, the flagship agency of the Havas Creative Network, known for building meaningful brands and creative excellence, is thrilled to announce Taras Wayner as its newest Executive Creative Director.
  • Within the agency, Wayner will focus on the creative execution for long-term client partner, NewYork-Presbyterian.
  • He will report to Dan Lucey, Chief Creative Officer and Co-CEO of Havas New York.
  • The agency also brought on Havas Middle East award-winning creative Joao Medeiros Executive Creative Director to sit across its portfolio of brands.

Goldhirsh Foundation Names Groundbreaking All-Female Investment Committee

Retrieved on: 
Thursday, March 14, 2024
Cream, Boston University, AB, City, NationBuilder, TCE, UCLA, CIO, HEC Paris, Bookshop (company), Harvard University, BBDO, Wilshire Associates, Brown University, Woman, CFA, Committee on Finance, SpaceX, Larchmont Charter School, Saatchi & Saatchi, Organization, Eric Schmidt, Chopped, Planet Labs, Acquisition, University, Food, ASTR, American Dream, M13, LOS, The arts, School, Samuel Adams, MBA, Coolhaus, YPO, Zagat, CIV, Shana, Partner, Collaborative Fund

LOS ANGELES, March 14, 2024 /PRNewswire/ -- Today, the Goldhirsh Foundation announced its new all-female investment committee—believed to be the first such investment committee at an organization of its size and scope. The committee members are: Shana Barghouti, Natasha Case, Celestine Schnugg, and Ruth Wernig.

Key Points: 
  • This new, all-female, investment committee is believed to be the first such at an organization of this size and scope.
  • "All four women on our new investment committee have proven themselves as business and civic leaders, as well as visionaries, during the course of their careers," said Tara Roth, President of the Goldhirsh Foundation.
  • The new committee – with the experience, network, and expertise they bring – further solidifies a strategic shift for the Goldhirsh Foundation's endowment.
  • Meet the members of the Goldhirsh Foundation investment committee:
    Shana Barghouti, Co-Chief Investment Officer at ReMY Investors, a multi-family investment firm based in Los Angeles.

SG Analytics Welcomes Dr. Das Dasgupta to Its Advisory Board

Retrieved on: 
Friday, March 1, 2024
Professional Services, Data Management, Technology, Data Analytics, Software, Consulting, Advisory board, Intelligence, EY, McKinsey & Company, ACES, S&S, Saatchi & Saatchi, Das, Entertainment, Knowledge, Advisory, Retail

SG Analytics, a renowned global data solutions firm, proudly announces the appointment of Dr. Das Dasgupta to its esteemed Advisory Board.

Key Points: 
  • SG Analytics, a renowned global data solutions firm, proudly announces the appointment of Dr. Das Dasgupta to its esteemed Advisory Board.
  • This strategic move promises to fortify SG Analytics’ Data Strategy and Data Analytics offerings for the dynamic Media & Entertainment industry worldwide.
  • Dr. Dasgupta’s role will be pivotal in enhancing and streamlining SG Analytics’ data analytics & strategy initiatives, as well as providing expert guidance on customer experience programs.
  • Sid Banerjee, CEO of SG Analytics, expressed his excitement about Dr. Dasgupta’s inclusion in the Advisory Board: “Dr.

Optimum Selects Publicis O1 As Agency of Record

Retrieved on: 
Friday, March 1, 2024
Influencer, Audio, Video, Telecommunications, TV and Radio, Networks, Internet, Data Management, Social Media, Technology, Entertainment, Mobile, Wireless, Other Communications, Public Relations, Investor Relations, Marketing, Advertising, Communications, Media, Carriers and Services, Acquisition, Altice USA, Investment, PR, Saatchi & Saatchi, Creativity, Publicis, Altice, Communication, MSL, Partnership

Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.

Key Points: 
  • Following a competitive review, Optimum, a brand of Altice USA (NYSE: ATUS), announced today it has selected New York-based O1, a Publicis Power of One solution, as its Creative, Media, PR and Production agency of record (AOR), effective immediately.
  • O1 was created as a dedicated team specifically for Optimum and is powered by a collective of Publicis Groupe agencies.
  • “As we look to engage with our customers in new and dynamic ways, we are thrilled to bring the unmatched tenacity, creativity, and partnership of O1 to Optimum,” said Jennifer Garrett, Chief Marketing Officer at Optimum.
  • “O1 has matched the best expertise – and experts – at Publicis Groupe to partner with Optimum in creating the next chapter for the brand through a fully integrated team driving awareness and acquisition nationally and locally.”

TBWA\CHIAT\DAY NEW YORK APPOINTS EMILY WILCOX AS CEO

Retrieved on: 
Wednesday, March 6, 2024
Internet, Piracy, Disruption, DXD, SVP, MassMutual, Sensation, Growth, Uber, Danone, EA Sports, Kraft Heinz, Saatchi & Saatchi, Gap, Nissan, Creativity, TBWA, Fintech, Sport, Volkswagen, Aloha Bowl, Heart, Taste, Head, Human, Saatchi, Cryptocurrency

NEW YORK, March 6, 2024 /PRNewswire/ -- Today TBWA\Chiat\Day New York announced Emily Wilcox as CEO. Emily will join TBWA on April 1 from Johannes Leonardo, where she held the role of CEO. It's the first move from new United States CEO, Erin Riley, after she took the reins of TBWA\Chiat\Day's agencies in New York, Nashville, and Los Angeles.

Key Points: 
  • NEW YORK, March 6, 2024 /PRNewswire/ -- Today TBWA\Chiat\Day New York announced Emily Wilcox as CEO.
  • Emily will join TBWA on April 1 from Johannes Leonardo, where she held the role of CEO.
  • It's the first move from new United States CEO, Erin Riley, after she took the reins of TBWA\Chiat\Day's agencies in New York, Nashville, and Los Angeles.
  • Erin Riley, CEO, TBWA\Chiat\Day US noted, "Emily is new to Chiat, but she clearly has the heart of a Pirate, Disruption is in her soul.

All-New 2024 Toyota Tacoma Handles it All in Super Bowl LVIII Ad

Retrieved on: 
Thursday, February 8, 2024
Communication, Emotion, Partnership, Saatchi & Saatchi, TMNA, NFL, Super Bowl LV, Super Bowl LVIII, Toyota Motor North America, Conill, Univision, Atmosphere, Super Bowl, Dreams Come True, Television

PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma. The Tacoma is completely redesigned from the ground up, primed and reimagined to make off-roading dreams come true.

Key Points: 
  • Off-roading Dreams Come True in 30-second spot, "Dareful Handle"
    PLANO, Texas, Feb. 8, 2024 /PRNewswire/ -- Toyota Motor North America (TMNA) returns to Super Bowl LVIII with a 30-second ad celebrating the launch of the all-new 2024 Tacoma .
  • "The convergence of the all-new 2024 Toyota Tacoma launch, Super Bowl LVIII weekend and our recent announcement as Official Automotive Partner of the NFL created an exciting communication opportunity for Toyota," said Mike Tripp, group vice president, Toyota Marketing, Toyota Motor North America.
  • Singh has directed numerous Super Bowl ads including Toyota's celebrated 2021 Super Bowl LV ad, "Upstream," starring Paralympian Jessica Long.
  • As the Official Automotive Partner of the NFL, Toyota will bring fans an exciting, multi-faceted activation experience in Las Vegas leading up to Super Bowl LVIII.

Ollie’s Bargain Outlet Holdings, Inc. Expands Board of Directors with the Appointment of Mary Baglivo

Retrieved on: 
Friday, December 1, 2023
Arnold Worldwide, Marketing, Panzer corps, Host Hotels & Resorts, Integration, Newell Brands, Saatchi & Saatchi, Education, Advertising, Communication

Mary Baglivo is an experienced Chief Executive and Chief Marketing Officer, with deep expertise in brand strategy, marketing, advertising, strategic communications, and general business operations.

Key Points: 
  • Mary Baglivo is an experienced Chief Executive and Chief Marketing Officer, with deep expertise in brand strategy, marketing, advertising, strategic communications, and general business operations.
  • She has held roles as Chief Executive Officer of global advertising agencies, Saatchi & Saatchi, Arnold Worldwide, Panoramic Marketing, and Euro RSCG.
  • We look forward to her insights and contributions as our newest board member.”
    Ms. Baglivo’s appointment to the Board of Directors expands the number of board members to nine from eight.
  • The appointment was effective as of November 30, 2023, and she will stand for election to the Board of Directors at the Company’s 2024 annual meeting of stockholders.