Licensing (Sports)

ABK Beer becomes Official Beer of Rugby League

Retrieved on:

Monday, February 5, 2024

RL Commercial have today announced a major new partnership for the sport with ABK Beer, one of the oldest and most popular breweries in Germany, becoming the Official Beer of Rugby League.

Key Points:

RL Commercial have today announced a major new partnership for the sport with ABK Beer, one of the oldest and most popular breweries in Germany, becoming the Official Beer of Rugby League.
ABK Beer will have rights across the Betfred Super League, Betfred Challenge Cup and England Rugby League.
The staff at ROKiT Drinks have been great to work with and have fully bought into Rugby League and our ethos.
Jonathan Kendrick, Chairman and co-Founder of ROKiT, added, "We're very excited that ABK Beer has become the official beer of Rugby League, not just because we know rugby fans appreciate excellent beer, but also the history and ethos of Rugby League sit very well with the traditions and values of our 700 year old brewery."

The Original Louisiana Brand Hot Sauce™ Named Official Hot Sauce of Two PGA Tour Tournaments

Retrieved on:

Monday, February 5, 2024

Retail, Golf, Sports, Other Retail, Licensing (Sports), Food, Beverage, TPC Scottsdale, Partnership, PGA Tour, Phoenix Open, Meal, Social media, Valspar Championship, Clothing, Fast food

The Original Louisiana Brand Hot Sauce™ announces its return as a sponsor of two upcoming tournaments on the PGA Tour.

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The Original Louisiana Brand Hot Sauce™ announces its return as a sponsor of two upcoming tournaments on the PGA Tour.
For the second consecutive year, The Original Louisiana Brand Hot Sauce is the Official Hot Sauce of the WM Phoenix Open and Valspar Championship.
The sponsorship agreements connect The Original Louisiana Brand Hot Sauce with tournament attendees and passionate golf fans alike through on-site activations and social media promotions and giveaways.
In addition to the two tournament sponsorships, The Original Louisiana Brand Hot Sauce is a sponsor of professional golfer James Hahn.

Mobil 1 50th Anniversary: Ready for What’s Next

Retrieved on:

Thursday, February 1, 2024

ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace.

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ExxonMobil is proud to celebrate the 50th anniversary of the introduction of Mobil 1™ motor oil to the global marketplace.
Today, Mobil 1™ is the world’s leading synthetic motor oil brand with an unwavering commitment to innovation, collaboration and customers.
“ExxonMobil takes great pride in the Mobil 1 brand's legacy as a revolutionary synthetic motor oil,” said Laura Bustard, Mobil 1 Global Brand Manager.
Track to road technology is seen with each improvement to Mobil 1 motor oil.”

PrimeLending® Sponsors 2024 Dallas Open ATP Tennis Tournament

Retrieved on:

Thursday, February 1, 2024

Finance, Tennis, Sports, Licensing (Sports), Professional Services, Dallas Open, ATP Tour, Southern Methodist University, EVP, ATP, Methodist University, APT

National residential mortgage lender PrimeLending® , a PlainsCapital Company, is pleased to be an official sponsor of the Dallas Open, an ATP 250 event, February 3-11, 2024.

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National residential mortgage lender PrimeLending® , a PlainsCapital Company, is pleased to be an official sponsor of the Dallas Open, an ATP 250 event, February 3-11, 2024.
“It's exciting to see the Dallas Open growing and evolving as an important stop on the APT Tour.”
The Dallas Open located at the Styslinger/ALTEC Tennis Center on the campus of Southern Methodist University is one of only 10 United States tournaments on the ATP Tour and the only ATP Tour indoor championship in the United States.
Starting in 2025 the Dallas Open will be upgraded to an ATP 500 level tournament awarding over $2.8 million dollars in prize money and attracting even more top talent.
“We’re honored to welcome PrimeLending as a partner for the third consecutive year at the Dallas Open,” said Peter Lebedevs, EVP of Tennis Operations at Dallas Open.

Carvana, Jimmie Johnson Unveil New Richard Petty-Inspired Paint Scheme Ahead of Daytona 500 Race

Retrieved on:

Thursday, February 1, 2024

Motor Sports, Sports, Licensing (Sports), Aftermarket, Automotive, Online Retail, Marketing, Advertising, Communications, General Automotive, Retail, Partnership, Multimedia, Growth, Toyota Camry, Toyota, NASCAR Hall of Fame, NASCAR, Bookkeeping

Carvana, an industry pioneer for buying and selling used cars online, today unveiled a new paint scheme for Jimmie Johnson’s No.

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Carvana, an industry pioneer for buying and selling used cars online, today unveiled a new paint scheme for Jimmie Johnson’s No.
Created in partnership with LEGACY MOTOR CLUB™, the design pays tribute to the Petty family’s illustrious 75-year tenure in racing.
View the full release here: https://www.businesswire.com/news/home/20240201156536/en/
Carvana, an industry pioneer for buying and selling used cars online, today unveiled a new paint scheme for Jimmie Johnson’s No.
Access to a first look at the newly outfitted race car is available on NASCAR.com, and on all of Carvana Racing’s social channels.

Chase Briscoe Gears Up for 2024 NASCAR Season With Buzz Electric Bicycles

Retrieved on:

Thursday, February 1, 2024

NASCAR Cup Series driver and bike enthusiast Chase Briscoe today announced his new partnership with Buzz Electric Bicycles for the 2024 NASCAR season.

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NASCAR Cup Series driver and bike enthusiast Chase Briscoe today announced his new partnership with Buzz Electric Bicycles for the 2024 NASCAR season.
The Buzz Centris folding ebike, known for its convenience and burst of power, is perfect for the dynamic environment of NASCAR tracks.
"I've had a fantastic experience with Huffy, and now I'm thrilled to take the next step with Buzz Electric Bicycles," said Briscoe.
"Chase embodies the spirit of innovation and adventure we cherish at Buzz,” said Kris Parlett, Vice President of Brand and DTC Marketing at United Wheels.

Endeavor to Announce Fourth Quarter and Full Year 2023 Results

Retrieved on:

Tuesday, January 30, 2024

Entertainment, Sports, Film & Motion Pictures, General Sports, Licensing (Sports), Other Sports, General Entertainment, Other Entertainment, Celebrity, TV and Radio, Music, Licensing (Entertainment), Endeavor Group Holdings, EDR

Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor”), a global sports and entertainment company, will release its fourth quarter and full year 2023 results before market hours on Wednesday, February 28, 2024.

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Endeavor Group Holdings, Inc. (NYSE: EDR) (“Endeavor”), a global sports and entertainment company, will release its fourth quarter and full year 2023 results before market hours on Wednesday, February 28, 2024.
The live teleconference to discuss these results and provide a business update is scheduled for 5 a.m. PT / 8 a.m.
The earnings release, any accompanying presentation materials and the live call will be accessible via Endeavor’s IR site – investor.endeavorco.com.
A recording of the teleconference will also be available on Endeavor’s IR site shortly following the call and will be available for at least 30 days.

A Home Run Collaboration: STARLUX Airlines and the Los Angeles Dodgers Renew and Expand Partnership for Three More Years

Retrieved on:

Tuesday, January 30, 2024

Taiwan-based luxury carrier STARLUX Airlines and the Los Angeles Dodgers are bolstering their relationship with a three-year expanded renewal agreement.

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Taiwan-based luxury carrier STARLUX Airlines and the Los Angeles Dodgers are bolstering their relationship with a three-year expanded renewal agreement.
Since introducing our inaugural U.S. destination to Los Angeles in April 2023, we’ve celebrated significant accomplishments together,” said STARLUX CEO Glenn Chai.
For Asia-bound passengers, STARLUX Airlines operates daily flights on the Los Angeles-Taipei route, exclusively offering Dodgers-themed amenities on flights departing from Los Angeles.
Today, STARLUX Airlines operates a fleet of 21 aircraft and plans to introduce 5 wide-body aircraft this year, including four A350-900 and one A330neo, continuing to expand its network.

Levi Strauss & Co. Renews Commitment to the Bay Area With Proposed 10-Year Extension of Levi’s® Stadium Naming Rights and 49ers Partnership

Retrieved on:

Thursday, January 25, 2024

the naming rights for Levi’s® Stadium through the 2043 NFL season, reaffirming the parties’ commitment to the Bay Area as a world-renowned destination for sports and entertainment.

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the naming rights for Levi’s® Stadium through the 2043 NFL season, reaffirming the parties’ commitment to the Bay Area as a world-renowned destination for sports and entertainment.
will also be extending their sponsorship of the team, which includes digital content and merchandise collaborations, continuing this successful partnership.
“Since first announcing the naming rights to Levi’s® Stadium in May of 2013, under the leadership of LS&Co.
“The 49ers and Levi’s® are both iconic brands that are synonymous with the Bay Area, driven by a desire to serve this community.

Visa and Red Bull Formula One Teams Announce Global Partnership

Retrieved on:

Wednesday, January 24, 2024

Today, Red Bull F1 Teams and Visa (NYSE: V) announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.

Key Points:

Today, Red Bull F1 Teams and Visa (NYSE: V) announced an unprecedented multi-year agreement where Visa will become the first global partner of both Red Bull F1 teams, bringing a new look team to the F1 grid in the form of Visa Cash App RB, formerly Scuderia AlphaTauri.
Visa’s first new major global sports sponsorship in more than 15 years, the agreement encompasses the Visa Cash App RB team, corresponding title partnership on the F1 Academy team entry and the Oracle Red Bull Racing team.
The Visa logo appearing on both the Oracle Red Bull Racing and Visa Cash App RB cars as well as the F1 Academy entries from the respective teams.
Furthering that commitment, Visa and Cash App will join Red Bull to champion Visa Cash App RB in the F1 Academy series.