Licensing (Sports)

Life Guard Imaging Announces Sponsorship Of The Legendary New York Yankees

Retrieved on: 
Wednesday, February 28, 2024
Cardiology, Sports, General Sports, Licensing (Sports), Biotechnology, Other Health, Health, General Health, Radiology, Medical Devices, Baseball, Partnership, New York Yankees, Major League Baseball, Yankee, Subway Series, Business, Multimedia, Cancer, Television

Life Guard Imaging, a pioneering leader in preventative imaging services, is thrilled to announce its new sponsorship collaboration with the iconic Major League Baseball organization, the New York Yankees.

Key Points: 
  • Life Guard Imaging, a pioneering leader in preventative imaging services, is thrilled to announce its new sponsorship collaboration with the iconic Major League Baseball organization, the New York Yankees.
  • View the full release here: https://www.businesswire.com/news/home/20240227482061/en/
    Life Guard Imaging Announces Sponsorship of the Legendary New York Yankees (Photo: Business Wire)
    As part of this sponsorship agreement, Life Guard Imaging will proudly feature its brand logo on prominent signage within George Steinbrenner Field, the Spring training home of the iconic team, reaching millions of passionate fans who flock to witness the excitement of Yankees games each Spring Training season.
  • "This sponsorship with the New York Yankees marks an exciting milestone for Life Guard Imaging," said Martin Gramatica, VP of Business Development at Life Guard Imaging.
  • This sponsorship represents a significant step forward for Life Guard Imaging, further solidifying its position as a leader in the preventative imaging industry.

Gymnast Suni Lee Teams Up with BATISTE to Unveil Innovative Haircare Launch Supporting Busy and Active Lifestyles

Retrieved on: 
Monday, February 26, 2024
Other Consumer, Women, Cosmetics, Licensing (Sports), Retail, Teens, Convenience Store, Gymnastics, Family, Bridal, Online Retail, Consumer, Discount, Variety, Department Stores, General Sports, Other Communications, Sports, Other Retail, Communications, Love, Marketing, Freedom, Partnership, System, Perspiration, Sunisa Lee, Suni

BATISTE™ , the leader in dry shampoo, proudly announces its partnership with gymnast Suni Lee to launch two new products, Sweat-Activated and Touch-Activated Dry Shampoo.

Key Points: 
  • BATISTE™ , the leader in dry shampoo, proudly announces its partnership with gymnast Suni Lee to launch two new products, Sweat-Activated and Touch-Activated Dry Shampoo.
  • This collaboration merges the BATISTE brand’s innovative approach to haircare and Suni Lee’s dynamic lifestyle on her journey toward competing for the US Team again in 2024.
  • "BATISTE is thrilled to work with Suni Lee, an athlete renowned for her talent and dedication in gymnastics.
  • "Our new Sweat-Activated and Touch-Activated Dry Shampoos support active and busy lifestyles like Suni’s, ensuring hair looks clean and smells fresh, regardless of busy schedules."

Sunoco and Energy Transfer Sign First Joint Multi-Year Partnership With Stake F1 Team KICK Sauber

Retrieved on: 
Friday, February 23, 2024
Motor Sports, Sports, General Sports, Licensing (Sports), Automotive, Other Energy, Other Automotive, General Automotive, Oil, Gas, Performance & Special Interest, Energy, Transfer, Multimedia, F1, USAC, Transport, NGL, SUNOCO, SUN, Grand Prix, Sauber Motorsport, Energy Transfer Partners, C44, Partnership

Sunoco LP (NYSE: SUN) and Energy Transfer LP (NYSE: ET), both based in Dallas, announced today they have signed an agreement with Switzerland-based Sauber Motorsport to sponsor its Stake F1 Team KICK Sauber, marking the first time these two companies have entered a marketing partnership.

Key Points: 
  • Sunoco LP (NYSE: SUN) and Energy Transfer LP (NYSE: ET), both based in Dallas, announced today they have signed an agreement with Switzerland-based Sauber Motorsport to sponsor its Stake F1 Team KICK Sauber, marking the first time these two companies have entered a marketing partnership.
  • View the full release here: https://www.businesswire.com/news/home/20240223759441/en/
    SUNOCO AND ENERGY TRANSFER SIGN FIRST JOINT MULTI-YEAR PARTNERSHIP WITH STAKE F1 TEAM KICK SAUBER (Photo: Business Wire)
    The cornerstone of the sponsorship is brand visibility for both Sunoco and Energy Transfer on the new C44 Stake F1 Team car revealed in Hinwil, Switzerland earlier this month.
  • SUN's general partner is owned by Energy Transfer LP (NYSE: ET).
  • Energy Transfer LP (NYSE: ET) owns and operates one of the largest and most diversified portfolios of energy assets in the United States, with more than 125,000 miles of pipeline and associated energy infrastructure.

Dappz Sports Stakes its Claim as the Top Content Creator in the Trading Card and Signed Memorabilia Hobby — Averaging 35 Million Monthly Viewers Across All Platforms

Retrieved on: 
Wednesday, February 14, 2024
Entertainment, Sports, Online Retail, Social Media, Licensing (Sports), Specialty, Other Sports, Other Entertainment, Digital Marketing, Retail, Communications, Licensing (Entertainment), Sport, Social media, Growth, McGuckin, Topps, EBay

The company drew in an average of 35 million monthly viewers to its live shopping streams and generated multiple viral videos that surpassed a million views, while expanding to 1.2 million total followers across all platforms.

Key Points: 
  • The company drew in an average of 35 million monthly viewers to its live shopping streams and generated multiple viral videos that surpassed a million views, while expanding to 1.2 million total followers across all platforms.
  • Additionally, Dappz Sports still reigns as the top of the live shopping market in the hobby, grossing over $20 million sales in 2023 on TikTok Shop.
  • “Our playbook is no secret; we’ve built a loyal audience by consistently creating engaging content and constantly interacting with our supporters.
  • Dappz Sports dominated on TikTok in both short-form content and on live stream, surpassing 50 million viewers per week by the end of the year.

The Original Louisiana Brand Hot Sauce™ Celebrates the Next Hottest Things On and Off the Football Field

Retrieved on: 
Wednesday, February 14, 2024
Food, Beverage, Football, Sports, Licensing (Sports), Retail, Louisiana Hot Sauce, Jalen Hurts, Love, Social media, Athlete, Sport

The Original Louisiana Brand Hot Sauce™ teamed up with two of the biggest rising stars in professional football and a celebrity chef to athletes as part of the brand’s “Next Hottest Thing” campaign.

Key Points: 
  • The Original Louisiana Brand Hot Sauce™ teamed up with two of the biggest rising stars in professional football and a celebrity chef to athletes as part of the brand’s “Next Hottest Thing” campaign.
  • As part of the campaign, Stroud, Robinson and Chef Hoppie shared their love for The Original Louisiana Brand Hot Sauce through social media content.
  • The Original Louisiana Brand Hot Sauce also hosted unique giveaways for fans and introduced The Next Hottest Thing bundle pack, a special bundle packed with its hottest and tastiest flavors.
  • During the 2022-2023 season, The Original Louisiana Brand Hot Sauce partnered with quarterback Jalen Hurts to boost brand visibility and engagement and drive product sales with the launch of the Jalen Hurts Signature Edition Louisiana Hot Sauce.

SoFi Named the Official Banking Partner of the NBA, NBA G League, NBA 2K League and USA Basketball

Retrieved on: 
Tuesday, February 13, 2024
Women, Licensing (Sports), Other Philanthropy, Teens, Men, Finance, Banking, Consumer, Professional Services, Foundation, Philanthropy, Entertainment, General Sports, Basketball, Public Relations, Investor Relations, Sports, Communications, Events, Concerts, General Entertainment, Social media, Pixel, SoFi, NBA, Education, NBA 2K League, Family, Retirement, Parent, NBA playoffs, USA Basketball, Fund, Gainbridge Fieldhouse, Warner Bros. Discovery Sports, National Basketball Association, App, The Walt Disney Company, TNT, Sport, NBA G League, NBA League Pass, Partnership

The National Basketball Association (NBA) and SoFi today jointly announced a multi-year partnership making SoFi the official banking partner of the NBA, NBA G League, NBA 2K League and USA Basketball.

Key Points: 
  • The National Basketball Association (NBA) and SoFi today jointly announced a multi-year partnership making SoFi the official banking partner of the NBA, NBA G League, NBA 2K League and USA Basketball.
  • SoFi, the bank and personal finance company, will also be the official entitlement partner of the SoFi NBA Play-In Tournament.
  • “SoFi is proud to partner with the NBA to cement our brand as a trusted household name through the league's vast reach.
  • SoFi banking membership comes with a host of benefits including services, content and tools that are designed to help achieve financial goals.

NIKE, Inc. Declares $0.370 Quarterly Dividend

Retrieved on: 
Thursday, February 8, 2024
Textiles, Licensing (Sports), Sports, General Sports, Other Retail, Specialty, Manufacturing, Fashion, Retail, Footwear, Nike, NKE

NIKE, Inc. (NYSE: NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.370 per share on the Company’s outstanding Class A and Class B Common Stock payable on April 1, 2024, to shareholders of record at the close of business March 4, 2024.

Key Points: 

NIKE, Inc. (NYSE: NKE) announced today that its Board of Directors has declared a quarterly cash dividend of $0.370 per share on the Company’s outstanding Class A and Class B Common Stock payable on April 1, 2024, to shareholders of record at the close of business March 4, 2024.

Weigel Broadcasting Co. and TEGNA’s WQAD to Bring Milwaukee Bucks Games Back to Free Over-the-Air Television in the Quad Cities

Retrieved on: 
Thursday, February 8, 2024
Basketball, Licensing (Sports), Sports, Other Communications, Entertainment, Advertising, Communications, General Entertainment, TV and Radio, Licensing (Entertainment), Diamond, Diamond Sports Group, City, Sport, TGNA, Quad Cities, Bally Sports Wisconsin, Television, TEGNA, Milwaukee Bucks, Minnesota Timberwolves, Weigel Broadcasting, HD, WQAD

The Milwaukee Bucks are returning to broadcast television in the Quad Cities as part of a new agreement with TEGNA Inc’s (NYSE: TGNA) WQAD.

Key Points: 
  • The Milwaukee Bucks are returning to broadcast television in the Quad Cities as part of a new agreement with TEGNA Inc’s (NYSE: TGNA) WQAD.
  • These games will be available to nearly 240,000 homes and more than 384,000 people in the Quad Cities.
  • WQAD will have 10 over-the-air Bucks games this season, beginning on Friday, Feb. 23, when the Bucks play at the Minnesota Timberwolves.
  • “We’re thrilled to make these Bucks games available to every fan, and every household, in the Quad Cities,” said Jim Kizer, president and general manager, WQAD.

ESPN, FOX and Warner Bros. Discovery Forming Joint Venture to Launch Streaming Sports Service in the U.S.

Retrieved on: 
Tuesday, February 6, 2024
Motor Sports, Licensing (Sports), Other Entertainment, eSports, TV and Radio, Hockey, Golf, Football, Technology, Entertainment, Other Sports, General Sports, Biking, Cycling, Basketball, Baseball, Tennis, Sports, Soccer, Apps, Applications, TruTV, ABC, ACCN, FS1, TBS, DTC, Warner Bros. Discovery, JV, Fox Sports, FOX, TNT, ESPNEWS, WBD, BTN, FS2, The Walt Disney Company, Sport, ESPNU, ESPN2, Amusement park

Discovery (Nasdaq: WBD) have reached an understanding on principal terms to form a new Joint Venture (JV) to build an innovative new platform to house a compelling streaming sports service.

Key Points: 
  • Discovery (Nasdaq: WBD) have reached an understanding on principal terms to form a new Joint Venture (JV) to build an innovative new platform to house a compelling streaming sports service.
  • The formation of the pay service is subject to the negotiation of definitive agreements amongst the parties.
  • The offering, scheduled to launch in the fall of 2024, would be made available directly to consumers via a new app.
  • Discovery would form a new joint venture to develop, launch and operate a streaming sports bundle of linear networks and certain DTC sports content and services.

Jani-King Southwest Sponsoring $100,000 Hole-in-One Contest at WM Phoenix Open

Retrieved on: 
Monday, February 5, 2024
Commercial Building & Real Estate, Construction & Property, Licensing (Sports), Sports, Office Products, Golf, Professional Services, Retail, Other Professional Services, Phoenix Open, PGA, Thunderbird, Charitable organization, Social media, FedEx, Challenge, Quality of life, PGA Tour, TPC, Organization, Tourism

“The WM Phoenix Open has been our longest hospitality relationship and Jani-King Southwest has provided cleaning services at the event since 2008.”

Key Points: 
  • “The WM Phoenix Open has been our longest hospitality relationship and Jani-King Southwest has provided cleaning services at the event since 2008.”
    The Jani-King Spring Clean Challenge features longtime Jani-King playing ambassador Ryan Palmer along with fellow Tour veterans Joel Dahmen, J.T.
  • Dahmen, Schenk and Straka are participating in the WM Phoenix Open.
  • “Jani-King Southwest has been the commercial cleaning partner of the WM Phoenix Open for 16 years and have valued our opportunity to clean at this great event and network with the broader business community of Phoenix,” said Julie Robinson, Jani-King Southwest CEO.
  • Thunderbird Charities is a non-profit organization formed in 1986 to distribute monies raised through the WM Phoenix Open golf tournament.