Licensing (Sports)

SBLI, Mass Youth Soccer Enter into Partnership to Support Family Wellness and Youth Soccer Development

Retrieved on:

Wednesday, January 24, 2024

Coinciding with Mass Youth Soccer’s 50th anniversary, this collaboration designates SBLI as Mass Youth Soccer’s official life insurance sponsor and grants naming rights for Progin Park in Lancaster, Massachusetts.

Key Points:

Coinciding with Mass Youth Soccer’s 50th anniversary, this collaboration designates SBLI as Mass Youth Soccer’s official life insurance sponsor and grants naming rights for Progin Park in Lancaster, Massachusetts.
The industry-leading, 16-field soccer complex will now bear the name “SBLI Fields at Progin Park,” marking the beginning of a multi-year partnership that will support youth soccer in Massachusetts.
“We are thrilled to welcome SBLI as one of our key sponsors and partners,” said David Amidon, president of Mass Youth Soccer.
SBLI will collaborate with Mass Youth Soccer to provide employee volunteer opportunities for member programs and events aimed at creating safe, fun, affordable, and inclusive playing environments.

Manchester United Partners With SCAYLE on New Global E-Commerce Experience

Retrieved on:

Tuesday, January 23, 2024

Software, Sports, Soccer, Technology, Electronic Commerce, Online Retail, Licensing (Sports), Retail, DNA, Multimedia, Final good, B2C, Heart

Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry.

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Manchester United has today announced it has chosen SCAYLE as its official e-commerce platform partner, ensuring United has one of the most modern commerce platforms in the industry.
The club’s new e-commerce experience will launch later this year and continue to be evolved in alignment with the club’s ambition of delivering a best in class direct-to-consumer experience for its global fan base.
Putting fan satisfaction at the heart of its plans, Manchester United have appointed SCAYLE to operate a new direct-to-consumer platform that is based on and powered by the SCAYLE commerce engine, dedicated to providing a compelling and customised experience that can quickly adapt to fast-changing requirements.
Manchester United’s Phil Lynch, CEO of Direct to Consumer Products & Experiences, said:
“Manchester United is always looking for new and innovative ways to improve our fans’ experience.

WWE® 2K24 Celebrates 40 Years of WrestleMania with 2K Showcase…of the Immortals and Forty Years of WrestleMania Edition

Retrieved on:

Monday, January 22, 2024

Sports, Licensing (Sports), Consumer Electronics, Technology, Licensing (Entertainment), Wrestling, Electronic Games, Online, Mobile Entertainment, Entertainment, Software, Rhea, Giant, Universe, Library, Royal Rumble, Woman, Checklist, Season ticket, Visual Concepts, Life, Supercharger, Deluxe, Digital edition, History, DLC, Special edition, Publishing, GMS, Tears, Pain, PS4, WWE, André the Giant, Standard, Gauntlet for the Gold, TTWO, Trading blows, PlayStation 5, XP, Cell, EST, Rivalry, Blood, Take-Two Interactive, WWE Superstars, Creation, WWE Hall of Fame, Weapon, Superstar, PlayStation 4, Hell, Cody Rhodes, Peacock (streaming service), Xbox One, Immortal, Gold, PS5, Perspiration, Metacritic, Internet, WarGames, Microsoft Store, Forty Years, Bank, Mattel, Championship, Digital, TLC, PC, QuickPlay, Xbox, Referee (professional wrestling), Burns, Steam, Funeral director, PlayStation, Video game

WWE 2K24 Deluxe Edition and Forty Years of WrestleMania Edition are scheduled for worldwide release on Tuesday, March 5, 2024, followed by the Standard Edition and Standard Cross-Gen Digital Edition on Friday, March 8, 2024.

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WWE 2K24 Deluxe Edition and Forty Years of WrestleMania Edition are scheduled for worldwide release on Tuesday, March 5, 2024, followed by the Standard Edition and Standard Cross-Gen Digital Edition on Friday, March 8, 2024.
“I’ve proven myself to be the most dominant competitor to ever hold the WWE Women’s World Championship,” said Rhea Ripley.
“WWE 2K24 offers more match types, new MyRISE storylines and characters, improvements to gameplay throughout, a 2K Showcase 40 years in the making, and so much more.
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The Forty Years of WrestleMania Edition will be available for $119.99 for PS4, PS5, Xbox Series X|S, Xbox One, and PC.

Natixis Investment Managers Sponsors World-Class Para Athlete Femita Ayanbeku

Retrieved on:

Friday, January 19, 2024

Sports, People with Disabilities, Finance, Asset Management, Running, Professional Services, Consumer, Licensing (Sports), Boston Business Journal, Investment, Multimedia, Female, Disability studies, Perseverance, T64, Natixis Investment Managers, Natixis, Paralympic Games

Natixis Investment Managers (Natixis IM) today announced its sponsorship of elite US amputee sprinter Femita Ayanbeku.

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Natixis Investment Managers (Natixis IM) today announced its sponsorship of elite US amputee sprinter Femita Ayanbeku.
An active community advocate, Ayanbeku also will partner with Natixis IM to share her inspirational story with the firm’s charitable partners.
View the full release here: https://www.businesswire.com/news/home/20240118933491/en/
Natixis Investment Managers Sponsors World-Class Para Athlete Femita Ayanbeku (Photo: Business Wire)
After a traumatic below-knee amputation, Ayanbeku found a passion for running when she was granted a custom prosthesis.
“We are proud to support Femita as she pursues her dream of athletic excellence,” said David Giunta, CEO of Natixis Investment Managers in the US.

Castrol® Kicks Off 125th Anniversary by Becoming “Official Motor Oil of Barrett-Jackson,” Including Barrett-Jackson Cup January 20-28, 2024

Retrieved on:

Thursday, January 18, 2024

To learn more about the Barrett-Jackson Auction and the Barrett-Jackson Cup happening January 20-28, 2024 in Scottsdale, Arizona, visit Barrett-Jackson.com .

Key Points:

To learn more about the Barrett-Jackson Auction and the Barrett-Jackson Cup happening January 20-28, 2024 in Scottsdale, Arizona, visit Barrett-Jackson.com .
About Castrol: Castrol, one of the world’s leading lubricant brands, has a proud heritage of innovation and fueling the dreams of pioneers.
Castrol is part of the bp group and serves customers and consumers in the automotive, marine, industrial and energy sectors.
Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology.

Footballer Oleksandr Zinchenko Signs With Skechers

Retrieved on:

Tuesday, January 23, 2024

Zinchenko will be competing in the Skechers Razor—an innovative lightweight speed boot designed for players who desire agility, comfort and touch.

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Zinchenko will be competing in the Skechers Razor—an innovative lightweight speed boot designed for players who desire agility, comfort and touch.
As part of a long-term deal with the global footwear brand, Zinchenko will appear in multiplatform marketing campaigns as brand ambassador supporting Skechers Football.
The Skechers Razor (worn by Oleksandr Zinchenko) is a lightweight speed boot with an explosive track-inspired design to maximize acceleration and energy return.
The Skechers Football collection is available now at Skechers websites and select Skechers retail stores in the UK and Europe, as well as select specialty football retailers in the UK, Europe and the United States.

Sinclair and FOX Reach Agreement to Renew All FOX Affiliations Nationwide

Retrieved on:

Wednesday, January 17, 2024

Sports, TV and Radio, Media, Communications, General Entertainment, Licensing (Entertainment), Licensing (Sports), Entertainment, Bowl game, SBGI, Partnership, Super Bowl, Distribution, FOX, Fox Corporation, Basketball, NFL

Sinclair, Inc. (Nasdaq: SBGI) (“Sinclair”) and FOX Corporation (Nasdaq: FOXA, FOX) today announced that their broadcast divisions have reached an agreement for a multi-year renewal of all FOX affiliations in Sinclair markets.

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Sinclair, Inc. (Nasdaq: SBGI) (“Sinclair”) and FOX Corporation (Nasdaq: FOXA, FOX) today announced that their broadcast divisions have reached an agreement for a multi-year renewal of all FOX affiliations in Sinclair markets.
Sinclair partners also renewed FOX affiliations in markets where Sinclair provides sales and other services under a joint sales agreement or master service agreement.
The 41 renewed markets serve approximately 19 million TV households.
Will Bell, Sinclair’s Senior Vice President, Head of Distribution and Network Relations commented, “We are pleased to reach this comprehensive renewal with FOX, inclusive of the early renewal of 17 markets.

Flag & Anthem Announces PGA Tour Golfer Keegan Bradley as Newest Brand Ambassador

Retrieved on:

Tuesday, January 16, 2024

Sports, Golf, Men, Online Retail, Consumer, Fashion, Licensing (Sports), Retail, Senior, PGA Tour, Social media, Collection, Multimedia, Partnership, PGA, Humidity, Official World Golf Ranking, Pedigree, Amusement park

Flag & Anthem announces the launch of its Spring 2024 performance golf campaign featuring their newest brand ambassador and first professional golfer, Keegan Bradley, ranked 16th in Official World Golf Rankings.

Key Points:

Flag & Anthem announces the launch of its Spring 2024 performance golf campaign featuring their newest brand ambassador and first professional golfer, Keegan Bradley, ranked 16th in Official World Golf Rankings.
Bradley will be wearing the new Flag & Anthem performance golf product and signature brand logo on his chest beginning 2024 during all tour events.
View the full release here: https://www.businesswire.com/news/home/20240116550175/en/
Keegan Bradley joins the Flag & Anthem team, wearing the brand's new performance golf product and signature brand logo on his chest during all 2024 PGA Tour events.
Stay up to date with the latest information on Flag & Anthem and Keegan Bradley by following @flagandanthemco and @keeganbradley1 on social media.

ASM Global Secures Major Naming Rights Deal for Sweden’s National Soccer Stadium to Be Known as Strawberry Arena

Retrieved on:

Monday, January 15, 2024

ASM Global today announced a new naming rights partnership with Strawberry Hotel Group beginning in July which will rename the former Friends Arena in Stockholm – a mainstay of major live entertainment experiences – to Strawberry Arena.

Key Points:

ASM Global today announced a new naming rights partnership with Strawberry Hotel Group beginning in July which will rename the former Friends Arena in Stockholm – a mainstay of major live entertainment experiences – to Strawberry Arena.
Venue operator ASM Global and new naming rights partner Strawberry – which has over 240 hotels in the region – plan to increase the already market-leading live entertainment experiences to guests, fans, members, customers and artists alike.
Petter Stordalen, owner, and founder of Strawberry, said, "The new name, Strawberry Arena, symbolizes experience and diversity, setting the arena as a place for energy, courage and enthusiasm.
"In July, the arena will change its name to Strawberry Arena, and this is a major milestone for our group and our history in Sweden.

Peacock Exclusive AFC Wild Card Game Is Biggest Live-Streamed Event in U.S. History & Drives Internet Usage to Single Day U.S. Record

Retrieved on:

Monday, January 15, 2024

It was the NFL’s first-ever exclusively live streamed playoff game…the Peacock Exclusive AFC Wild Card Game.

Key Points:

It was the NFL’s first-ever exclusively live streamed playoff game…the Peacock Exclusive AFC Wild Card Game.
Among the milestones and metrics:
The Peacock Exclusive AFC Wild Card reached 27.6 million total viewers, according to Nielsen.
ET) is up 6% from last year’s primetime AFC Wild Card Game (21.8 million TAD on NBC, Peacock, NBC Sports Digital, NFL Digital).
Official national data for the Peacock Exclusive AFC Wild Card will be available on Friday.