Licensing (Sports)

Sprouts Farmers Market Announces New NIL Deals

Retrieved on: 
Tuesday, March 19, 2024

Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing nine new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country.

Key Points: 
  • Sprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing nine new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country.
  • View the full release here: https://www.businesswire.com/news/home/20240319259277/en/
    Sprouts Farmers Market brings on new NIL deals with female athletes including Cameron Brink, the Pac-12 Conference's Women's Basketball Player of the Year.
  • (Photo: Business Wire)
    To date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position as a key supporter of women’s sports.
  • In 2022, Sprouts celebrated the 50th anniversary of Title IX with 50 NIL sponsorships of female athletes within the Pac-12 and Big 12 conferences.

The Players’ Lounge Announces Partnership with the University of Georgia

Retrieved on: 
Tuesday, March 19, 2024

The Players’ Lounge , a new media platform for student-athletes and universities to engage with fans through content, digital, and in-person experiences, today announces their partnership with the University of Georgia.

Key Points: 
  • The Players’ Lounge , a new media platform for student-athletes and universities to engage with fans through content, digital, and in-person experiences, today announces their partnership with the University of Georgia.
  • Through the agreement, The Players’ Lounge will work with current and former University of Georgia student-athletes to create unique and exciting branding and NIL opportunities.
  • “Not only is The University of Georgia home for us but it represents one of the most prominent brands in all of college athletics.
  • Through our partnership with the University, we aim to create value for student-athletes, the university, and the fans at the heart of Dawg Nation,” shares Keith Marshall, Co-Founder and CEO of The Players’ Lounge.

Franklin X-40 Named Official Ball of APP Tour as Part of Significant Multi-Year Agreement

Retrieved on: 
Tuesday, March 19, 2024

The Association of Pickleball Players (APP) announced today a significant extension of its partnership with Franklin Sports, a leading manufacturer in the sporting goods industry, as an official partner of the APP.

Key Points: 
  • The Association of Pickleball Players (APP) announced today a significant extension of its partnership with Franklin Sports, a leading manufacturer in the sporting goods industry, as an official partner of the APP.
  • The multi-year renewal agreement is spotlighted by the Franklin X-40 ball becoming the official and exclusive ball of the APP Tour and APP Next Gen Series in 2024 and beyond.
  • “We are excited to build on our partnership with the APP Tour and Next Gen platforms” shared Adam Franklin, President of Franklin Sports.
  • Franklin is the official ball of USA Pickleball and, with this partnership, also the official ball of the only professional tour officially sanctioned by the sport’s official governing body.

Footwear Industry in South Africa Faces Challenges and Opportunities: 2024 Outlook Highlights Growth Potential in Athleisure and Sustainable Practices - ResearchAndMarkets.com

Retrieved on: 
Monday, March 18, 2024

The "Footwear Industry in South Africa 2024" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Footwear Industry in South Africa 2024" report has been added to ResearchAndMarkets.com's offering.
  • The South African footwear industry is at a pivotal point, navigating through a complex array of challenges while simultaneously capturing unique opportunities for innovation and growth.
  • Economic pressures, high production costs, and rapid changes in consumer preferences pose additional hurdles for businesses striving to stay competitive.
  • With the rise in online shopping, there's substantial potential for brands to expand their digital footprint through robust ecommerce strategies.

Mobil 1 Marks 50th Anniversary with Celebratory Racing Liveries Throughout 2024 Motorsports Season

Retrieved on: 
Friday, March 15, 2024

To celebrate the 50th anniversary of Mobil 1™ motor oil, this year the brand will showcase more than 40 iconic, specially-designed liveries and paint schemes on the track throughout the 2024 motorsports season.

Key Points: 
  • To celebrate the 50th anniversary of Mobil 1™ motor oil, this year the brand will showcase more than 40 iconic, specially-designed liveries and paint schemes on the track throughout the 2024 motorsports season.
  • Mobil 1 motor oils have long been the choice for preeminent race teams competing in the most demanding and popular motorsports series around the globe.
  • “These liveries exemplify our collaborations in lubricant innovation in the world of motorsports.
  • For coverage of Mobil 1 Twelve Hours of Sebring Presented by Cadillac as well as upcoming gold liveries and paint schemes, visit @mobil1racing on Instagram and X all year-long.

Genius Sports Announces Availability of its 2023 Annual Report on Form 20-F

Retrieved on: 
Friday, March 15, 2024

Genius Sports Limited (“Genius Sports”) (NYSE:GENI), today announced that its Annual Report on Form 20-F for the fiscal year ended December 31, 2023 has been filed with the Securities and Exchange Commission.

Key Points: 
  • Genius Sports Limited (“Genius Sports”) (NYSE:GENI), today announced that its Annual Report on Form 20-F for the fiscal year ended December 31, 2023 has been filed with the Securities and Exchange Commission.
  • Shareholders may request a hard copy of the Company’s Annual Report, which includes complete audited financial statements, free of charge, by visiting the “Investor & Media Contacts” page of the Company’s Investor Relations website.

The American Cornhole League and Play Anywhere Team Up to Deliver Advanced Interactive Experiences to Cornhole Fans

Retrieved on: 
Thursday, March 14, 2024

The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.

Key Points: 
  • The American Cornhole League today announced a partnership with Play Anywhere Holdings, the global pioneer in driving on-screen interactive experiences, to bring cornhole fans a wide range of live games and engaging content.
  • Beginning this season, ACL fans will be able to interact and play along while watching the live stream of professional cornhole matches.
  • Under this exclusive agreement for its live streams on ACL Cornhole TV, the league will utilize the Play Anywhere® cutting-edge technology to roll out real-time on-screen interactive experiences.
  • Play Anywhere’s state-of-the-art AI engine will personalize the viewing experience for each of the millions of cornhole fans.

Italian Serie A 2023-2024 Business Report: Commercial Insights, Sponsorship Dynamics, and Media Partnerships - Key Findings Emphasize Growth and Partnership Opportunities - ResearchAndMarkets.com

Retrieved on: 
Thursday, March 14, 2024

The "Business of the Serie A 2023-24 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Business of the Serie A 2023-24 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.
  • Crafted with precision, the report showcases the Serie A's intricate network of 694 active sponsorship agreements, valued at an impressive $602.77 million.
  • The analysis uncovers the influential role of Italian brands, revealing their significant contribution to 80% of the league's sponsorship portfolio for the upcoming season.
  • The profound influence of social media across Serie A clubs underlines the vital importance of digital engagement in fostering a global fanbase.

UEFA Club Competitions Business Overview: In-Depth Analysis of Sponsorship and Media Landscape for 2023-2024 Season - ResearchAndMarkets.com

Retrieved on: 
Thursday, March 14, 2024

The "Business of UEFA Club Competitions 2023-24 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Business of UEFA Club Competitions 2023-24 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.
  • Social Media Prowess: The Champions League affirms its dominance in digital engagement, overshadowing its sister competitions with an expansive 245.98 million followers.
  • Media Rights Revenues: Prominent broadcasters have secured lucrative yearly deals, lending immense value to UEFA's club competitions' global reach and resonance.
  • Sponsorship Revenue Growth: With a substantial sponsorship revenue pool, UEFA's competitions remain a lucrative prospect for global brands seeking to align with the sport's elite institutions.

Hayden Gillim Set to Defend Stock 1000 Championship with Real Steel Motorsports and Honda on the CBR1000RR-R Fireblade SP

Retrieved on: 
Friday, March 22, 2024

Real Steel Motorsports with the support of American Honda and Southern Honda Powersports are excited to announce Hayden Gillim will be returning to defend the number one plate in the MotoAmerica Stock 1000 Championship series on the Steel Commander/Comstock Energy/Southern Honda Powersports/American Honda on the team’s Honda CBR1000RR-R SP.

Key Points: 
  • Real Steel Motorsports with the support of American Honda and Southern Honda Powersports are excited to announce Hayden Gillim will be returning to defend the number one plate in the MotoAmerica Stock 1000 Championship series on the Steel Commander/Comstock Energy/Southern Honda Powersports/American Honda on the team’s Honda CBR1000RR-R SP.
  • For this 2024 Championship, Hayden is set to defend his Stock 1000 Championship with Real Steel Motorsports.
  • Gillim stood tall in 2023 winning two coveted MotoAmerica championships, Steel Commander Corp. Stock 1000 and King of the Baggers.
  • "With his exceptional skill set and our cutting-edge Fireblade, we're poised for success as Honda returns to the MotoAmerica circuit.