Martial Arts

UFC® Names Hostage Tape Official Sleep Aid Partner

Retrieved on: 
Thursday, April 4, 2024

UFC, the world’s premier mixed martial arts organization, and Hostage Tape, a leading sleep aid company, today announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.

Key Points: 
  • UFC, the world’s premier mixed martial arts organization, and Hostage Tape, a leading sleep aid company, today announced a marketing partnership that will see Hostage Tape strategically activate its brand within some of UFC’s most significant assets.
  • View the full release here: https://www.businesswire.com/news/home/20240404032148/en/
    Hostage Tape mouth tape is the "Official Sleep Aid of the UFC".
  • (Photo: Business Wire)
    Under the new agreement, Hostage Tape will become the Official Sleep Aid Partner of UFC with global exclusivity in several product categories, including mouth tape, nose strips, and sleep masks.
  • For a limited time, Hostage Tape is offering a UFC Hostage Tape sample pack with five nights of mouth tape & nose strips.

U.S. Sports Fan Analytics & Trends Study 2024: The Single Largest Online Catalogue of Sports Marketing and Business Data - ResearchAndMarkets.com

Retrieved on: 
Tuesday, April 2, 2024

The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.

Key Points: 
  • The consumer survey was conducted online in January 2024 among a representative panel of U.S. consumers age 13 or older.
  • Each respondent reported on their attendance and viewership along with 65 other categories of fandom-related data for Professional, College and Minor League sports during the previous 12 months.
  • The next tab in this workbook features a comprehensive list of all categories measured.
  • The data is also projected to the U.S. population of 282.5 million for persons age 13 or older.

Mixed Martial Arts Equipment Markets Report 2024: Gloves, Ankle/Knee/Elbow Guard, Punching Bags, Hand Wraps, Shin Guard, Mouth Guard, Head Gear - Global Forecasts to 2032 - ResearchAndMarkets.com

Retrieved on: 
Thursday, March 7, 2024

The global mixed martial arts equipment market size reached US$ 1.3 billion in 2023.

Key Points: 
  • The global mixed martial arts equipment market size reached US$ 1.3 billion in 2023.
  • Mixed martial arts (MMA) refer to a hybrid combat sport that employs various fighting skills and techniques.
  • What is the competitive structure of the global mixed martial arts equipment market?
  • Who are the key players/companies in the global mixed martial arts equipment market?

“Kung Fu Challenge” Season 3 Campaign Launched by FengShows

Retrieved on: 
Tuesday, March 5, 2024

To spread Wushu culture and unite Chinese people around the world, in 2024, the 100th anniversary of the birth of Mr. Jin Yong, Phoenix TV FengShows launches the third season of the "Kung Fu Challenge" campaign, activating the challenge for young people around the world.

Key Points: 
  • To spread Wushu culture and unite Chinese people around the world, in 2024, the 100th anniversary of the birth of Mr. Jin Yong, Phoenix TV FengShows launches the third season of the "Kung Fu Challenge" campaign, activating the challenge for young people around the world.
  • Through a series of activities, the charm of Chinese Wushu culture will be shown to the world.
  • From March to December 2024, the campaign will be launched for the first time in the form of a close combination of online and offline activities.
  • "Kung Fu Challenge" is a Wushu cultural IP brand created by Phoenix TV FengShows in 2022.

TKO Group Holdings to Participate in Morgan Stanley Technology, Media & Telecom Conference

Retrieved on: 
Thursday, February 29, 2024

TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, March 6, 2024 at 10:15 a.m. Eastern Time (7:15 a.m. Pacific Time).

Key Points: 
  • TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company, announced that its President and Chief Operating Officer, Mark Shapiro, will participate in the Morgan Stanley Technology, Media & Telecom Conference on Wednesday, March 6, 2024 at 10:15 a.m. Eastern Time (7:15 a.m. Pacific Time).
  • A link to the live session, as well as a replay available for at least 30 days, will be accessible on the company’s investor relations website at investor.tkogrp.com .

TKO Reports Full Year 2023 Results

Retrieved on: 
Tuesday, February 27, 2024

Adjusted EBITDA was $163.0 million for the period from September 12, 2023 through December 31, 2023.

Key Points: 
  • Adjusted EBITDA was $163.0 million for the period from September 12, 2023 through December 31, 2023.
  • Adjusted EBITDA margin was 43% for the period from September 12, 2023 through December 31, 2023.
  • Including WWE activity for the periods from January 1, 2023 through September 11, 2023 and for full year 2022, WWE combined Adjusted EBITDA margin3 was flat at 40% in both 2023 and 2022.
  • For the twelve months ended December 31, 2023, the Company’s consolidated pre-tax results included $83.8 million of merger and acquisition related costs.

SGG Media & Pro League Network Announce Social Media Sports Partnership

Retrieved on: 
Thursday, February 22, 2024

SGG Media , the leading sports social media marketing agency, is thrilled to announce a new partnership with the Pro League Network.

Key Points: 
  • SGG Media , the leading sports social media marketing agency, is thrilled to announce a new partnership with the Pro League Network.
  • SGG Media will use its extensive network of two-thousand sports micro-influencer content creators and 60 million sports fan followers to create impactful and memorable social media marketing campaigns for Pro League Network’s roster of unique sports content.
  • Pro League Network (PLN) is the leading sports media and entertainment company producing fun, unique sports optimized for wagering.
  • “Many of Pro League Network’s events offer legal wagering our targeted micro-influencer social media sports fan audience may find interesting and entertaining,” says Troy Paul - SGG Media CEO.

UFC® and Black Rifle Coffee Company Announce Multi-Year Live Event Marketing Partnership

Retrieved on: 
Tuesday, February 13, 2024

UFC®, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership.

Key Points: 
  • UFC®, the world’s premier mixed martial arts organization and Black Rifle Coffee Company (NYSE: BRCC) (“BRCC”), a rapidly-growing, mission-driven premium coffee company founded to support veterans, active-duty military, and first responders, today announced a new multi-year marketing partnership.
  • “As I’ve gotten to know the team at Black Rifle Coffee Company, I’ve come to respect how they’ve built their business and the values they stand for,” said UFC CEO Dana White.
  • “We are immensely proud and excited to announce our partnership with UFC.
  • The Black Rifle Coffee Crowd Meter will be implemented at every UFC arena show in the U.S. and will measure, in decibels, the volume of the crowd.

UFC and Fanatics Collectibles Announce Exclusive Trading Card Deal, With Topps Chrome UFC to Hit Retail Feb. 28

Retrieved on: 
Wednesday, January 31, 2024

Today, UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and Fanatics Collectibles announced an exclusive multi-year trading card partnership that sees Topps make an exciting return to the sport.

Key Points: 
  • Today, UFC, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), and Fanatics Collectibles announced an exclusive multi-year trading card partnership that sees Topps make an exciting return to the sport.
  • View the full release here: https://www.businesswire.com/news/home/20240131933028/en/
    Topps was a UFC partner from 2009-2020, creating UFC’s first-ever trading cards.
  • The highly anticipated new product will be 2024 Topps Chrome UFC, which hits retail and hobby shops on Feb. 28.
  • This deal builds on an existing e-commerce and live-event partnership between UFC and Fanatics Commerce.

TKO to Announce Fourth Quarter and Full Year 2023 Results

Retrieved on: 
Friday, January 26, 2024

TKO Group Holdings, Inc. (“TKO”), a premium sports and entertainment company, will release its fourth quarter and full year 2023 results after market hours on Tuesday, February 27, 2024.

Key Points: 
  • TKO Group Holdings, Inc. (“TKO”), a premium sports and entertainment company, will release its fourth quarter and full year 2023 results after market hours on Tuesday, February 27, 2024.
  • The live teleconference to discuss these results and provide a business update is scheduled for 5 p.m.
  • The earnings release, the live call and any supporting materials will be accessible via TKO’s IR site – investor.tkogrp.com.
  • A recording of the teleconference will also be available on TKO’s IR site shortly following the call.