Burrell Communications Group

Burrell Communications Group wins ANTA Account

Retrieved on: 
Wednesday, February 14, 2024
Collection, Dallas Mavericks, NBA, Burrell Communications Group, Marketing, Basketball, Culture, Anta Sports, Sport, KAI, Advertising, Creativity, Heart, Athlete, ANTA, Partnership, Entertainment

CHICAGO, Feb. 14, 2024 /PRNewswire/ -- The year 2024 looks to be a promising one for Burrell Communications Group, one of the world's most highly regarded multicultural advertising agencies, as the company is leading off the year with an exciting new business win, bringing home the ANTA Sports business.

Key Points: 
  • "We are tremendously energized and excited about being chosen to partner with the ANTA brand and Irving family to bring ANTA to the U.S.
  • "I'm thrilled to partner with Burrell Communications Group for the launch of my new signature ANTA KAI 1 shoe line.
  • "In partnership with Burrell Communications Group, ANTA US is poised to deliver a narrative that not only captivates and engages, but also exemplifies our unwavering commitment to excellence across all facets of our brand story."
  • This is why the introduction of Kyrie Irving's KAI 1 by ANTA, creatively managed by Burrell Communications Group, is a perfect match for our vision," Shetellia Riley Irving, CEO, relates.

FVLCRUM Funds and View Park Capital Complete Acquisition of Burrell Communications Group

Retrieved on: 
Tuesday, November 21, 2023
Acquisition, Burrell Communications Group, Creativity, Culture, Partner, Ecosystem, VPC, CMO, Growth

ROCKVILLE, Md., Nov. 21, 2023 /PRNewswire-PRWeb/ -- FVLCRUM Partners, d.b.a. FVLCRUM Funds Capital Group ("FVLCRUM" or "FVLCRUM Funds") together with View Park Capital (VPC), has completed the acquisition of Burrell Communications Group ("Burrell" or the "Company"). FVLCRUM is a lower middle-market buyout firm dedicated to bridging the racial wealth gap in the United States through its defined private equity strategy. Burrell brings media expertise to FVLCRUM's growing portfolio and ecosystem of companies aligning impact and alpha.

Key Points: 
  • Burrell Communications Group becomes the latest platform investment in FVLCRUM's strategy to grow diverse-owned businesses of scale.
  • FVLCRUM Funds Capital Group ("FVLCRUM" or "FVLCRUM Funds") together with View Park Capital (VPC), has completed the acquisition of Burrell Communications Group ("Burrell" or the "Company").
  • FVLCRUM is a lower middle-market buyout firm dedicated to bridging the racial wealth gap in the United States through its defined private equity strategy.
  • Burrell brings media expertise to FVLCRUM's growing portfolio and ecosystem of companies aligning impact and alpha.

HANG MEDIA PARTNERSHIP WITH TOYOTA TARGETS NICHE SEGMENTS, GENERATES WIDE AUDIENCE

Retrieved on: 
Tuesday, November 7, 2023
HBCU, Television, Expatriate, Cricket, NFL, 2011 Cricket World Cup Final, Football, Human, Face, Student, Morehouse, Burrell Communications Group, Love, Burrell, CNN, 2011 Cricket World Cup, Howard University, Hearing, Entertainment

NEW YORK, Nov. 7, 2023 /PRNewswire/ -- Toyota and HANG, the leading direct-to-consumer fan platform, are deploying innovative media approaches this sports season that are driving audience levels higher than television, with deeper data insights and engagement. To introduce its first-ever Grand Highlander SUV to targeted Black and Indian expat consumers, Toyota and its agencies, Burrell and InterTrend, have leveraged HANG's unique second-screen experiences to power deep engagement across more than 1 million views during the Toyota HBCU NY Classic football game in September, and October's India-Pakistan Cricket World Cup match. They will be teaming up again for the Cricket World Cup Finals on November 19.

Key Points: 
  • They will be teaming up again for the Cricket World Cup Finals on November 19.
  • "Toyota and HANG are a natural fit," said William Moore, VP/Media Director with Burrell Communications Group.
  • "HANG watch parties create a comfortable space for the whole family to enjoy an amazing experience – just like the first-ever Grand Highlander does.
  • So we've been delighted to partner with Toyota to help spread the love."

Burrell Communications Group Acquired By FVLCRUM

Retrieved on: 
Wednesday, October 25, 2023
Burrell Communications Group, McGhee, MBE, BBDO, MD, Minority business enterprise, Creativity, Y&R, Advertising, Growth, Loeb, Davies Gilbert, Partner, Culture, CMO

CHICAGO, Oct. 25, 2023 /PRNewswire/ -- After leading the agency to sustained growth and success since purchasing a majority stake from founder Tom Burrell in 2004, Burrell Communications Group's Co-CEOs McGhee Osse and Fay Ferguson have announced a transition to new ownership.

Key Points: 
  • Burrell, one of the most highly regarded multicultural advertising agencies in the world, was acquired by an equity consortium led by FVLCRUM Funds ("FVLCRUM") and Channing Johnson.
  • Chijioke Asomugha, Partner of FVLCRUM stated, "Burrell is an iconic company that has helped tell the diverse stories of many respected brands for more than 50 years.
  • FVLCRUM is eager to build upon the impactful legacy of Burrell through this significant equity investment."
  • Oaklins DeSilva Phillips acted as financial advisor to Burrell Communications Group, and Loeb & Loeb along with Davis & Gilbert as legal advisors.

BURRELL COMMUNICATIONS GROUP COLLABORATES WITH NOTED PRODUCER-DIRECTOR KENYA BARRIS IN HIS FIRST SERIES OF TV COMMERCIALS FOR TOYOTA'S FIRST EVER 'GRAND HIGHLANDER'

Retrieved on: 
Wednesday, October 4, 2023
American Red Cross, Black Ivy League, Comcast, Back There, Life, Toyota Motor North America, Marketing, HBCU, Parent, McDonald's, Communication, Macdonald, Black, Parenting, Burrell, Procter & Gamble, Collection, Humour, Burrell Communications Group, Coca-Cola, Toyota Highlander, Toy, Film industry, Fidelity

The agency created two broadcast TV spots for Life's Grander: "Back There" and "HBCU Tour," along with a series of short digital commercials.

Key Points: 
  • The agency created two broadcast TV spots for Life's Grander: "Back There" and "HBCU Tour," along with a series of short digital commercials.
  • moment when a mom interrupts the backseat bedlam and tells her kids, "Don't make me come back there!"
  • Burrell sought out award-winning writer, producer and director Kenya Barris, the king of the Black sitcom, to authentically bring the scripts to life.
  • Burrell Communications Group was established by renowned ad man Tom Burrell in 1971, who led the company for 33 years.

HANG MEDIA ANNOUNCES PARTNERSHIP WITH TOYOTA TO OFFER A GRAND NEW AND CONNECTED WAY TO WATCH THE HBCU NY CLASSIC FROM METLIFE STADIUM

Retrieved on: 
Wednesday, September 13, 2023
Miami Dolphins, NFL, New Orleans Saints, University, Kentucky Derby, New Orleans, Albany State University, Kansas City Chiefs, HBCU, Parent, Morehouse College, Morehouse, Fayetteville State University, CNN, Athlete, Student, Anderson, Love, Burrell Communications Group, MetLife Stadium, University of Arkansas, MetLife, 4+1 architectural view model, Party, Indianapolis Colts, Film industry, Entertainment

NEW YORK, Sept. 13, 2023 /PRNewswire/ -- Toyota, whose first‐ever 2024 Grand Highlander SUV touts "the best views from every row," will be offering fans the best viewing experience when Morehouse College faces Albany State University in the 2nd annual HBCU NY Classic football game at MetLife Stadium on Saturday, September 16th. Teaming with HANG, the leading fan‐athlete community, Toyota will be hosting a virtual watch party in which fans will mingle with athletes and celebrities in a video chat room while watching the action on TV. Howard University Class of '22 graduate and multiple Emmy nominee Anthony Anderson, and Morehouse alums Isaac Keys, the actor and former NFL star and Edwin Moses, the renowned track and field champion, will watch from a Toyota suite at the game.

Key Points: 
  • Anderson will be flipping the coin at the start of the game, which Toyota is sponsoring for the second straight year.
  • Isaac Keys— an ex‐linebacker who appreciates every inch of extra space—will be showcasing the roomier‐than‐ever 2024 Grand Highlander at Toyota's pre‐game YardFest at MetLife.
  • "Toyota and HANG are a natural fit," said William Moore, VP/Media Director with Burrell Communications Group.
  • "HANG watch parties create a comfortable space for the whole family to enjoy an amazing experience—just like the new Grand Highlander does.

Life's Grander in Toyota's 2024 Grand Highlander Campaign

Retrieved on: 
Friday, September 8, 2023
Sensics, Moveable feast, Pinterest, Singing, Back There, Meta, Life, Digital video, Toyota Motor North America, Digital content, HBCU, The Weather Channel, Parent, Saatchi & Saatchi, Billboard Latin Music Awards, The Chronicles of Pern: First Fall, Biscuit, MAX, SUV, Amazon, 2019 Billboard Latin Music Awards, Highlander, Sport, Burrell Communications Group, Digital, Ben Haenow (album), Social, T2, Labour, Family, Toyota Highlander, Mid-size car, Hotel, Automotive industry, Tourism, Television

PLANO, Texas, Sept. 8, 2023 /PRNewswire/ -- Step out in grand style with the highly anticipated, first-ever 2024 Toyota Grand Highlander. Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."

Key Points: 
  • Toyota is taking a larger-than-life approach for the most powerful Midsize SUV the brand has ever built in the new marketing campaign, "Life's Grander in the Grand Highlander."
  • Toyota developed the integrated Grand Highlander campaign with its Total Toyota (T2) model in mind.
  • The "Life's Grander in the Grand Highlander" campaign showcases a unified creative style throughout the spots, highlighted below.
  • The "Life's Grander in the Grand Highlander" campaign extends across linear TV, digital video, digital content, cinema, programmatic, paid social, audio, and search.

TOM BURRELL, BURRELL COMMUNICATIONS GROUP FOUNDER EMERITUS, DEBUTS NEW MUSIC 'WITH A CONSCIOUSNESS'

Retrieved on: 
Wednesday, July 12, 2023
Well, Apple Music, Southern Poverty Law Center, Hatred, Comcast, Music, Love, Myth, The Post-Pandemic World Order, Culture, McDonald's, Invisible Man, History, Macdonald, Attitude, Deep, Burrell, ITunes, Procter & Gamble, Straight Talk, Walmart, Haze, MLK, Radio, Knowledge, Burrell Communications Group, National Park Foundation, Trauma, Coca-Cola, Interior design, Spotify, Black

CHICAGO, July 11, 2023 /PRNewswire/ -- Powerful new music has hit the radio airwaves and streaming platforms nationwide today, as Tom Burrell, the renowned, highly acclaimed founder of Chicago-based Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the U.S., has set aside his adman hat to don the role of song lyricist and performer.

Key Points: 
  • Burrell has released his latest music single, "Deep."
  • The track is a captivating, head-nodding spoken word composition now available on Apple Music, Spotify, iTunes, YouTube and wherever digital music is sold.
  • Burrell wrote and recites thought-provoking lyrics, skillfully delivered in a compelling musical composition and arrangement.
  • Burrell, who grew up in Chicago, established Burrell Communications Group in 1971 and led the company through 2004, recasting his career to become an author, lecturer and authority on media, culture, social science and history.

Dallas Southern Pride Announces the 2023 Juneteenth Unity Weekend Celebration, June 16-18

Retrieved on: 
Tuesday, June 13, 2023
Yale School of Nursing, Fort Worth, Texas, HIV Vaccine Trials Network, Black and Brown!, Life, Celebration, ViiV Healthcare, Emancipation Proclamation, Social justice, Kirk, Coca-Cola, Festival, Juneteenth, Samuell, University, FHI, Freedom, Pool Party, Community Group, Culture, Georgia Southern University Southern Pride Marching Band, Black pride, Organization, Name, WarioWare, Inc.: Mega Party Games!, Gilead Sciences, LGBTQ, Crowne Plaza Hotel Billings, Burrell Communications Group, Multimedia, Houston, Beauty, Crowne Plaza, Love, Food, HIV, The Climax, Pride Month, Clothing, Yale school, Dallas Police Department, Health, Nightclub, Fireworks, Metroplex, DALLAS, KenTheMan, DFW, Black

DALLAS, June 13, 2023 /PRNewswire/ -- Dallas Southern Pride will host its highly anticipated annual Juneteenth Unity Weekend Celebration, June 16-18, 2023. This year's celebration will include a myriad of events, including the return of the sold-out Festival and Pool Party, Welcome Reception, health and wellness screenings, wellness summits, and networking mixers. The three-day weekend of festivities will commence with the Dallas Southern Pride Welcome Reception hosted by Presenting Sponsor Gilead Sciences on Friday, June 16 from 7 p.m. to 10 p.m. and Houston & New Orleans Invades Dallas party from 11 p.m. to 2 a.m. at Thrive Night Club, 1015 Elm St., Dallas, Texas, 75202. Some of the biggest names in hip-hop and entertainment, including Supahbadd and KenTheMan, are confirmed to perform at the Juneteenth Unity Festival and Pool Party on Saturday, June 17 from 5 p.m. to 10 p.m. at Samuell-Grand Aquatic Center, 3201 Samuell Blvd., Dallas, Texas. We are also highlighting several LGBTQ and local artists. The weekend will conclude with the Kirk Myers-Hill Signature Brunch from 12p.m. to 4 p.m. at the Crowne Plaza Hotel, 1015 Elm St., Dallas, Texas 75202 and "The Climax" party from 9 p.m. to 1 a.m. at Thrive Night Club.

Key Points: 
  • DALLAS, June 13, 2023 /PRNewswire/ -- Dallas Southern Pride will host its highly anticipated annual Juneteenth Unity Weekend Celebration, June 16-18, 2023.
  • "Juneteenth is an opportunity to showcase unity and display the belief that we are all stronger together," said Ahmad Goree, Dallas Southern Pride's new leader.
  • A staple in the city of Dallas during Pride Month since 2008, the 2023 Juneteenth Unity Weekend Celebration also establishes the Celebration becoming the new official Black Pride Weekend.
  • The 2022 Juneteenth Unity Weekend Celebration brought thousands of visitors to the Metroplex and sold-out all its host hotels.

BURRELL COMMUNICATIONS GROUP TAKES HOME 2023 AAF 'MOSAIC CHAMPION OF THE YEAR' MULTICULTURAL ADVERTISING AWARD

Retrieved on: 
Tuesday, March 14, 2023
American Advertising Federation, AAF, Burrell Communications Group, Mosaic, Organization, Advertising

CHICAGO, March 14, 2023 /PRNewswire/ -- Burrell Communications Group has been named the 2023 "Mosaic Champion of the Year," a prestigious award given by the Dallas, Texas chapter of the American Advertising Federation (AAF), as a part of its annual Suits Awards.

Key Points: 
  • CHICAGO, March 14, 2023 /PRNewswire/ -- Burrell Communications Group has been named the 2023 "Mosaic Champion of the Year," a prestigious award given by the Dallas, Texas chapter of the American Advertising Federation (AAF), as a part of its annual Suits Awards.
  • Burrell Communications was peer nominated for its recent "Need A Nudge" national campaign and contest, created for the Toyota brand.
  • "To receive this honor from the AAF adds to the momentum of what looks to be a banner year for our agency," said Fay Ferguson, Co-CEO of Burrell.
  • The AAF's American Advertising Awards stand as the largest advertising awards program in the U.S.