L'Oréal

Topsort secures $20M Series A Funding to Lead Post-Cookie Advertising Revolution

Retrieved on: 
Monday, March 4, 2024

SAN FRANCISCO, March 4, 2024 /PRNewswire/ -- Artificial intelligence and machine learning-based technology company, Topsort, today announces that it has raised $20 million in Series A funding. The round is led by Upload Ventures and returning seed round investors, Quiet Capital and Pear Ventures. The Series A round sees the company valued at $150 million.

Key Points: 
  • The Topsort platform is fueled by similar AI and ML models that power platforms in the 2020s AI revolution.
  • Essentially a large "prediction machine", Topsort works on a self-learning algorithm, using human feedback to maintain a constant state of improvement.
  • Brings Transparency to Retail Media Buying: Topsort offers 1-click sponsored listings across onsite searches with total return on advertising spend (ROAS) control.
  • "This funding round is further fueling our mission to accelerate the clean advertising revolution using AI and new age machine learning technology.

5 ways to treat yourself and avoid forfeiting flexible spending account (FSA) funds to the March 15 deadline

Retrieved on: 
Monday, February 26, 2024

DALLAS, Feb. 26, 2024 /PRNewswire-PRWeb/ -- March 15 is an important day for over 30 million Americans who are enrolled in a flexible spending account (FSA), as it is the most common grace period deadline for FSA users. For the 37% of FSA users who have the optional grace period deadline along with a 2023 plan year deadline that ended on December 31, 2023, March 15, 2024 may be the last day to spend down their remaining FSA funds to avoid forfeiture. FSA Store®, the first and leading online store to exclusively sell FSA-eligible products, is sharing these tips about the upcoming March 15 grace period deadline to help consumers use, not lose, their FSA funds.

Key Points: 
  • FSA Store ®, the first and leading online store to exclusively sell FSA-eligible products, is sharing these tips about the upcoming March 15 grace period deadline to help consumers use, not lose, their FSA funds.
  • For the 37% of FSA users who have the optional grace period deadline along with a 2023 plan year deadline that ended on December 31, 2023, March 15, 2024 may be the last day to spend down their remaining FSA funds to avoid forfeiture.
  • In addition, there are many surprisingly eligible ways to use these tax-free funds throughout the year.
  • Explore the searchable eligibility list at FSA Store and spend applicable FSA funds before March 15, or learn more about the FSA grace period in our Learning Center .

CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

Retrieved on: 
Monday, February 12, 2024

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad in a first-of-its-kind campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok's biggest stars.

Key Points: 
  • #1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.
  • For weeks, Michael Cera has been front and center in the news and across social media promoting his 'namesake' brand, CeraVe.
  • In the days leading up to the big game, Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial.
  • In fact, the "Ve" stands for MVE Technology and "Cera" refers to "ceramides," not Michael Cera.

CeraVe Collaborates with Michael Cera and TikTok Stars on First-of-its-Kind Global Campaign

Retrieved on: 
Monday, February 12, 2024

NEW YORK, Feb. 12, 2024 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US, has revealed the epic conclusion to its inaugural Super Bowl ad and first-of-its-kind global campaign, developed in partnership with actor Michael Cera, viral dermatologists and TikTok's biggest stars.

Key Points: 
  • #1 Gen Z skincare brand in the U.S. goes big with hilarious campaign reinforcing CeraVe is developed with dermatologists not Michael Cera.
  • For weeks, Michael Cera has been front and center in the news and across social media promoting his 'namesake' brand, CeraVe.
  • Cera went toe-to-toe with dermatologists and even revealed his very own Michael CeraVe commercial.
  • In fact, the "Ve" stands for MVE Technology and "Cera" refers to "ceramides," not Michael Cera.

Google Pixel Wins for Second Year in a Row at the 2024 Kellogg School Super Bowl Advertising Review

Retrieved on: 
Monday, February 12, 2024

EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review. Other brands that earned top marks included Mountain Dew's 'Having A Blast' and Dove's 'Hard Knocks.' Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.

Key Points: 
  • EVANSTON, Ill., Feb. 12, 2024 /PRNewswire/ -- Google Pixel is the big winner in strategic advertising rankings for the second year in a row with its 'Javier in Frame' spot in the 20th Kellogg School of Management Super Bowl Advertising Review.
  • Not all advertisers had a winning night, including Home.com, Temu and Squarespace, which received low grades during this year's Super Bowl.
  • "Google Pixel has clearly figured out the formula to success for advertising in the Super Bowl," said Derek Rucker, the Sandy & Morton Goldman professor of entrepreneurial studies in marketing and co-lead of the school's Ad Review.
  • The Kellogg School Super Bowl Advertising Review uses a academic framework known as ADPLAN to evaluate the strategic effectiveness of Super Bowl spots.

Middle East and Africa (MEA) Health and Beauty Industry Research Report 2023: Unilever, L'Oreal, Procter & Gamble, Beiersdorf, and Arabian Oud Account for 28.9% Market Share - ResearchAndMarkets.com

Retrieved on: 
Friday, February 9, 2024

The "Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Middle East and Africa (MEA) Health and Beauty Market Analysis to 2027" report has been added to ResearchAndMarkets.com's offering.
  • Fragrances was the largest sector in the Middle East and African health & beauty industry in 2022, accounting for value sales of $6 billion (20.9% of the overall regional health & beauty industry).
  • Among these high-potential countries, Saudi Arabia accounted for the largest market share of the health & beauty industry in 2022, in value terms, while Iran registered the highest volume share.
  • Flexible packaging was the most used pack material in the Middle East and Africa health & beauty industry in 2022, accounting for a 47.1% volume share.

MONTRÉAL EN LUMIÈRE

Retrieved on: 
Wednesday, January 31, 2024

Already a popular spot since opening last November, the Place Loto-Québec skating rink at the Esplanade Tranquille will get even cooler during MONTRÉAL EN LUMIÈRE, thanks to free activities and entertainment that are definitely worth checking out, including Brille!

Key Points: 
  • Already a popular spot since opening last November, the Place Loto-Québec skating rink at the Esplanade Tranquille will get even cooler during MONTRÉAL EN LUMIÈRE, thanks to free activities and entertainment that are definitely worth checking out, including Brille!
  • The entire outdoor site comes alive during MONTRÉAL EN LUMIÈRE.
  • MONTRÉAL EN LUMIÈRE is THE Spring Break destination.
  • MONTRÉAL EN LUMIÈRE is committed to reducing its ecological footprint and offering greater accessibility.

Tiugo Technologies Broadens Portfolio of API-First Developer Platforms with Acquisition of Uploadcare

Retrieved on: 
Tuesday, January 16, 2024

BOSTON, Jan. 16, 2024 /PRNewswire-PRWeb/ -- Tiugo Technologies, a PSG portfolio company offering a collection of strong developer tools and solutions in the content creation and digital collaboration markets, announced the acquisition of Uploadcare. This marks Tiugo Technologies' fourth acquisition, with Uploadcare joining TinyMCE, CKEditor and Butter. Founded in 2011 by tech enthusiasts experienced in web development and image processing, Uploadcare is a file management provider and content delivery network (CDN) solution for software developers. Financial terms of the deal were not disclosed.

Key Points: 
  • This marks Tiugo Technologies' fourth acquisition, advancing its efforts to deliver a suite of content creation and collaboration tools that help empower software developers to accelerate innovation
    BOSTON, Jan. 16, 2024 /PRNewswire-PRWeb/ -- Tiugo Technologies , a PSG portfolio company offering a collection of strong developer tools and solutions in the content creation and digital collaboration markets, announced the acquisition of Uploadcare.
  • This marks Tiugo Technologies' fourth acquisition, with Uploadcare joining TinyMCE, CKEditor and Butter.
  • Tiugo Technologies is a PSG portfolio company that leverages PSG's extensive investment and operating experience to build a company of some of the leading developer platform brands.
  • "The acquisition of Uploadcare adds another strong developer platform to Tiugo's growing family of developer tools," said Paul Russ, Principal at PSG.

Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed

Retrieved on: 
Thursday, January 11, 2024

Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.

Key Points: 
  • Jaime Ng, Festival Director, Spikes Asia, said: "The 38th edition of Spikes Asia will feature some of the most inspiring speakers and talent from across the region to address the most pressing issues that creatives and marketers across APAC are facing.
  • The role of creativity in driving brand growth and business value will be a core theme throughout the programme.
  • Ada Lazaro, Regional Marketing Director, McDonald's Asia Business Unit, will explore how to build scalable relationships with Gen Z across diverse Asian markets.
  • Entries into Spikes Asia are being accepted until 1 February 2024.

Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing

Retrieved on: 
Friday, November 10, 2023

The top five trends outlined in WARC's Marketer's Toolkit 2024 are:

Key Points: 
  • The top five trends outlined in WARC's Marketer's Toolkit 2024 are:
    - Unlocking the potential of Gen AI: Nearly three-quarters (70%) of marketers plan to unlock the potential of AI in their marketing
    Generative artificial intelligence (Gen AI) has crossed the threshold from promise to practical deployment, overhauling media strategies and audience targeting.
  • 2024 will see brands look to capitalise on the emergence of accessible Gen AI tools to experiment with creative development.
  • Nearly three-quarters (70%) of respondents to the Marketer's Toolkit survey plan to unlock the potential of AI in their marketing, 12% of which will look to adopt the technology wherever they can and over half (58%) describe themselves as "cautiously progressive", actively testing and evaluating Gen AI in marketing.
  • That requires precision to serve in ways that are relevant and better for each person, so we can unlock the potential.