Popchips

powered by Real Food From The Ground Up Unveils Brand Announcements at Sweets & Snacks

Retrieved on: 
Thursday, May 18, 2023
Taste, National Confectioners Association, Snack, YOU, McCormick Place, THIS, Candy, GroundUP, Food, Flour, Popchips

CHICAGO, May 18, 2023 /PRNewswire/ -- Powered by Real Food From the Ground Up, a portfolio of better-for-you brands that deliver great tasting snacks without the snack'rifice, invites Sweets & Snacks Expo attendees to get the scoop at booth #11188 on the latest from its brands: Real Food From The Ground Up, YOU NEED THIS, Food Should Taste Good, and Popchips. Booth visitors will be among the first to try YOU NEED THIS' latest launch, Almond Flour Crackers, learn about the latest Popchips product updates, view single-serve options that are available for convenience stores from all four brands, and have a chance to try the portfolio's full array of better for you snacks.

Key Points: 
  • YOU NEED THIS, a line of ridiculously delicious plant-based snacks that are made without the junk, is adding Almond Flour Crackers to their suite of affordable snacks.
  • With this upgrade to the Popchips line, the brand perfectly aligns with the powered by mission of giving delicious snacks a plant-based twist," said Deb Holt, Chief Marketing Officer at powered by Real Food From the Ground Up.
  • Sweets & Snacks Expo will be held from May 22-25, 2023, at McCormick Place, at 2301 South King Drive in Chicago, Illinois.
  • For more information on powered by Real Food From the Ground Up, visit www.poweredbysnacks.com .

Popchips Unveils Bold New Packaging and Launches Flavor-Forward Innovations

Retrieved on: 
Tuesday, April 5, 2022
Marketing, Safeway, Cheese sandwich, Sea salt, Fully Loaded, Originality, Snack, Pressure, Walmart, BISU Visual Identity, Garlic, Taste, Buttermilk, Kroger, BBQ, Instagram, Fast food, Convenience food, Amazon, Popchips

LAS VEGAS , April 5, 2022 /PRNewswire/ -- Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, today announces a complete brand overhaul with a reimagined visual identity and the debut of two new delicious flavors. After conducting in-depth market research to redefine its brand strategy, Popchips has revitalized its distinct package design. The two new innovations, Fiery Buffalo and Fully Loaded, serve as an answer to consumer demand for salty snacks that don't compromise on taste, because better-for-you doesn't have to mean boring.

Key Points: 
  • After conducting in-depth market research to redefine its brand strategy, Popchips has revitalized its distinct package design.
  • The brand renovation taps into the highly distinctive, expressive personality that has remained at the core of Popchips since its 2007 inception.
  • Consumer insights gave Popchips the license to play with fun, bold packaging that can sometimes be reserved for the traditional salty snacks section.
  • Popchips potato chips are popped, never fried through a unique process that combines heat and pressure to pop the perfect chip.

Pandoblox and 3GC Group Host Unique Webinar: "CEO Turnaround Tales"

Retrieved on: 
Thursday, October 14, 2021
Growth, CEO, Costco, Chief executive officer, Popchips, COVID-19, Technology, Group, Uncertainty, Francesca, Management

Andrew Clarke,a seasoned executive within the retail arena,assumed the role of CEO at Francesca's (700+ locations) one month before the Covid-19 global lockdown.

Key Points: 
  • Andrew Clarke,a seasoned executive within the retail arena,assumed the role of CEO at Francesca's (700+ locations) one month before the Covid-19 global lockdown.
  • He was able to navigate through the uncertainty and create a 90-day turnaround plan to steer the company through the worst global economic downturn in decades.
  • This is information every C-level executive needs to help them lead their company through the inevitable challenges that lay ahead.
  • Advance registration is required, so sign up now by visiting: www.pandoblox.com , or clicking: www.pandoblox.com/neverletacrisis-registration
    For more information on Pandoblox, visit: www.pandoblox.com
    For more information on 3GC Group, visit: www.3gcgroup.com

REAL FOOD FROM THE GROUND UP® is Upping the Snack Game with the Launch of Cauliflower Potato Chips

Retrieved on: 
Tuesday, July 13, 2021
Food and drink, Snack foods, Convenience foods, Food industry, Potato chip, Snack, Shearer's Foods, Popchips

The brand won over consumer taste buds with Cauliflower-based versions of Crackers, Pretzels, Tortilla Chips, Stalks (puffed snacks) Snacking Crackers (NEW), and now Cauliflower Potato Chips.

Key Points: 
  • The brand won over consumer taste buds with Cauliflower-based versions of Crackers, Pretzels, Tortilla Chips, Stalks (puffed snacks) Snacking Crackers (NEW), and now Cauliflower Potato Chips.
  • Recognizing an opportunity in the potato chip category, REAL FOOD FROM THE GROUND UP quickly developed a Cauliflower version to "keep it real" in chips!
  • REAL FOOD FROM THE GROUND UP has been giving classic snacks a plant-based twist since its launch in 2018.Cauliflower Potato Chips are one of three new product lines to join the snack portfolio in 2021.
  • REAL FOOD FROM THE GROUND UPCauliflower Potato Chips come in four timeless flavors including:
    Sea Salt Turn up the savory on your snack game with sea salt flavor.

Velocity Snack Brands Extends Popchips™ with Two New Product Lines

Retrieved on: 
Tuesday, October 27, 2020
Supermarket, Retail, Online Retail, Food, Beverage, Convenience foods, Snack foods, Popchips, Food and drink, Snacking, Corn chip, Snack,  Popchips, Velocity Snack Brands

Velocity Snack Brands (VSB) launches two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow.

Key Points: 
  • Velocity Snack Brands (VSB) launches two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow.
  • Popchips Grain Free and Popchips Corn Chips mark the brands first new innovation and product rollouts under the ownership of Velocity Snack Brands.
  • The release is the latest step in establishing VSB as a best-in-class platform dedicated to acquiring, incubating, and growing iconic snack brands.
  • Velocity Snack Brands (VSB ) is a portfolio company of VMG Partners with the mandate to acquire, incubate and strategically grow iconic snacking brands.

Califia Farms Names Industry Veteran Dave Ritterbush As CEO

Retrieved on: 
Wednesday, September 2, 2020
Popchips

LOS ANGELES, Sept. 2, 2020 /PRNewswire/ --Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer.

Key Points: 
  • LOS ANGELES, Sept. 2, 2020 /PRNewswire/ --Califia Farms, a leading plant-based food and beverage company, announced that Dave Ritterbush has been named chief executive officer.
  • Greg Steltenpohl, plant-based pioneer and the company's founder will retire as CEO and remain on the board as an Executive Director.
  • Ritterbush, a CPG industry veteran, has a proven track record of successfully leading food and beverage brands and elevating them to new heights, most recently as president and CEO of Quest Nutrition.
  • He has also served as CEO of the better-for-you snack company popchips, and helmed Premier Nutrition Corp., maker of Premier Protein and Power Bar.

RightRice® Continues to Reinvent the Rice Aisle with Launch of RightRice Medley

Retrieved on: 
Wednesday, January 15, 2020
Food and drink, Cuisine, Asian cuisine, Popchips, National dishes, Indian cuisine, Rice, Pilaf

Popchips founder Keith Belling reinvented rice when he introduced RightRice, and now continues to drive innovation in the rice aisle with RightRice Medley, a modern twist on classic rice pilaf.

Key Points: 
  • Popchips founder Keith Belling reinvented rice when he introduced RightRice, and now continues to drive innovation in the rice aisle with RightRice Medley, a modern twist on classic rice pilaf.
  • "Whole Foods Market and Amazon are the perfect partners to launch RightRice Medley and give us the opportunity to bring even more innovation to the rice category," said Keith Belling, founder of RightRice and former CEO and founder of Popchips.
  • "After seeing such a strong customer response to RightRice's innovative line of shelf-stable veggie rice, we are excited to launch RightRice Medley as the exclusive retail partner," said Christina Pearson, Global Category Manager for Whole Foods Market.
  • In January 2020, the company introduced RightRice Medleys, a blend of RightRice, ancient grains, and even more veggies, bringing more innovation to the rice aisle.

VMG Partners Announces the Acquisition of popchips™ to Launch their Velocity Snack Brands Platform

Retrieved on: 
Wednesday, October 9, 2019
Professional services, Supermarket, Convenience store, Food, Beverage, Retail, Marketing, Advertising, Communications, Finance, Popchips, Velocity made good, Belling, Velocity Snack Brands, VMG Partners, popchips, Verlinvest

I couldnt think of a better starting point for VSB than the acquisition of popchips, said Wayne Wu, General Partner at VMG Partners.

Key Points: 
  • I couldnt think of a better starting point for VSB than the acquisition of popchips, said Wayne Wu, General Partner at VMG Partners.
  • Ive been a fan of VMG for a long time and am thrilled to see popchips as the anchor brand within the new Velocity Snack Brands platform, said Keith Belling, Founder and former CEO of popchips.
  • Amits skill set and passion will be invaluable as we build out the Velocity Snack Brands platform, said Jon Marshall, Vice President at VMG Partners.
  • Velocity Snack Brands (VSB) is a portfolio company of VMG Partners with the mandate to acquire, incubate and strategically grow iconic snacking brands.

Hungryroot Pioneers a New Category of Personalized Online Grocery Amid Brand Refresh

Retrieved on: 
Thursday, October 3, 2019
Social media, Supply chain management, Online Retail, Supermarket, Food, Beverage, Retail, Fitness & Nutrition, Mobile, Wireless, Internet, Marketing, Advertising, Communications, Health, Technology, Information science, Marketing, Retailing, Human–computer interaction, Personalization, World Wide Web, Popchips, Grocery store

Today, Hungryroot is excited to announce its repositioning as the first and only personalized online grocery service that makes it easy to eat welland feel greatevery day.

Key Points: 
  • Today, Hungryroot is excited to announce its repositioning as the first and only personalized online grocery service that makes it easy to eat welland feel greatevery day.
  • As part of the brand refresh, Hungryroot will now be adding emerging food brands to its product and recipe offerings, in addition to an enhanced customer experience.
  • At Hungryroot, were creating a new category in the DTC space by bridging the gap between the broken in-store and online grocery experience, with an added emphasis on personalization.
  • Were thrilled Hungryroot chose RightRice as one of the first featured products in their personalized online grocery service, says Keith Belling, founder of RightRice and popchips.