Popchips Unveils Bold New Packaging and Launches Flavor-Forward Innovations
LAS VEGASย , April 5, 2022 /PRNewswire/ -- Popchips, the better-for-you salty snack brand known for its popped, never fried potato chips, today announces a complete brand overhaul with a reimagined visual identity and the debut of two new delicious flavors. After conducting in-depth market research to redefine its brand strategy, Popchips has revitalized its distinct package design. The two new innovations, Fiery Buffalo and Fully Loaded, serve as an answer to consumer demand for salty snacks that don't compromise on taste, because better-for-you doesn't have to mean boring.