Velocity Snack Brands

Velocity Snack Brands Extends Popchips™ with Two New Product Lines

Retrieved on: 
Tuesday, October 27, 2020
Supermarket, Retail, Online Retail, Food, Beverage, Convenience foods, Snack foods, Popchips, Food and drink, Snacking, Corn chip, Snack,  Popchips, Velocity Snack Brands

Velocity Snack Brands (VSB) launches two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow.

Key Points: 
  • Velocity Snack Brands (VSB) launches two new Popchips product lines in over 2,100 Kroger Co. stores nationwide to meet evolving consumer snacking habits, with further distribution to follow.
  • Popchips Grain Free and Popchips Corn Chips mark the brands first new innovation and product rollouts under the ownership of Velocity Snack Brands.
  • The release is the latest step in establishing VSB as a best-in-class platform dedicated to acquiring, incubating, and growing iconic snack brands.
  • Velocity Snack Brands (VSB ) is a portfolio company of VMG Partners with the mandate to acquire, incubate and strategically grow iconic snacking brands.

VMG Partners Announces the Acquisition of popchips™ to Launch their Velocity Snack Brands Platform

Retrieved on: 
Wednesday, October 9, 2019
Professional services, Supermarket, Convenience store, Food, Beverage, Retail, Marketing, Advertising, Communications, Finance, Popchips, Velocity made good, Belling, Velocity Snack Brands, VMG Partners, popchips, Verlinvest

I couldnt think of a better starting point for VSB than the acquisition of popchips, said Wayne Wu, General Partner at VMG Partners.

Key Points: 
  • I couldnt think of a better starting point for VSB than the acquisition of popchips, said Wayne Wu, General Partner at VMG Partners.
  • Ive been a fan of VMG for a long time and am thrilled to see popchips as the anchor brand within the new Velocity Snack Brands platform, said Keith Belling, Founder and former CEO of popchips.
  • Amits skill set and passion will be invaluable as we build out the Velocity Snack Brands platform, said Jon Marshall, Vice President at VMG Partners.
  • Velocity Snack Brands (VSB) is a portfolio company of VMG Partners with the mandate to acquire, incubate and strategically grow iconic snacking brands.