The Varsity Collective Launches as Wisconsin's First Donor-Led NIL Organization, Creates New Model for Student-Athlete Support
MADISON, Wis., Sept. 9, 2022 /PRNewswire/ -- The landscape of college sports was fundamentally changed with the institution of Name, Image and Likeness (NIL) rules in 2021. Officially launched at a press conference in Madison, The Varsity Collective Charitable Fund, Inc. (The Varsity Collective) aims to write the definitive playbook on how Wisconsin student-athletes deserve to be supported in the NIL era to earn their value while bringing out their Badger best in the classroom, in the community, on the field and in the game of life.
- The Varsity Collective is anchored in two purposes:
Help student-athletes maximize their NIL through education, support and partnerships with community organizations. - About The Varsity Collective Charitable Fund, Inc.:
Formed in 2022 by University of Wisconsin-Madison alumni and supporters, The Varsity Collective is the first and only donor- and alumni-led NIL Collective working on behalf of Wisconsin Badgers student-athletes. - Through support for student-athletes with Life Currencyand Rep Yourself programming, The Varsity Collective helps student-athletes maximize the NIL opportunity both during and after their playing careers.
- A wholly owned LLC subsidiary of The Varsity Collective Charitable Fund, Inc., VC Connect facilitates brand deals and partnerships between Wisconsin Badger student-athletes.