Los Angeles Kings

Mercury Insurance Partners with LA Kings to Bring First-of-Their-Kind Experiences to Fans

Retrieved on:

Wednesday, December 20, 2023

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LOS ANGELES, Dec. 20, 2023 /PRNewswire/ -- Mercury Insurance and the Los Angeles Kings announced today that the two longtime partners have teamed up to create a first-of-its-kind augmented reality (AR) experience that will send fans on a fanciful adventure through some of LA's most recognized landmarks in search of Kings' mascot and hockey's most lovable lion, Bailey.

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Fans who find Bailey will be entered to win an exclusive Kings prize package that includes an authentic jersey and two game tickets.
"Mercury and the LA Kings, both deeply embedded in the fabric of Los Angeles, have always shared a commitment to this city," said Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance .
"'Where's Bailey' is a love letter to the city of Los Angeles and we are so happy that Mercury, the Kings and, most importantly, Kings fans get to enjoy it."
is yet another example of the cutting-edge experiences we are creating for our fans," said LA Kings President and Hockey Hall of Famer, Luc Robitaille.

Skechers Pier to Pier Friendship Walk Celebrates 15th Anniversary With More Than $3 Million Raised for Kids

Retrieved on:

Wednesday, November 1, 2023

The Skechers Pier to Pier Friendship Walk celebrated its 15th anniversary event with more than $3 million raised for children with special needs, public education, and national scholarships—totaling over $24 million in donations since its inception in 2009.

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The Skechers Pier to Pier Friendship Walk celebrated its 15th anniversary event with more than $3 million raised for children with special needs, public education, and national scholarships—totaling over $24 million in donations since its inception in 2009.
View the full release here: https://www.businesswire.com/news/home/20231101408828/en/
The 15th Skechers Pier to Pier Friendship Walk raised more than $3 million for children with varying abilities and education.
It’s been my greatest joy to make a difference through philanthropy, especially the Skechers Pier to Pier Friendship Walk,” said Michael Greenberg, founder of the Walk.
To watch this year’s Skechers Pier to Pier Friendship Walk and learn more about the event, please visit skechersfriendshipwalk.com or YouTube , and follow the Walk on Facebook , X and Instagram .

LA Kings Renew Long-standing Partnership With Children’s Hospital Los Angeles and Announce a New Commitment of $1 Million

Retrieved on:

Thursday, October 26, 2023

The partnership between the LA Kings and CHLA has proven to be a powerful force in raising awareness and support for the young patients served by the hospital.

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The partnership between the LA Kings and CHLA has proven to be a powerful force in raising awareness and support for the young patients served by the hospital.
To date, the LA Kings and the award-winning charitable arm of the team, the Kings Care Foundation, have donated over $2 million to support research at CHLA.
“For many years, we have had the privilege of working closely with Children’s Hospital Los Angeles,” says Jennifer Pope, Senior Vice President, Community Relations and Hockey Development, LA Kings.
As the official children’s hospital of the LA Kings, Children’s Hospital Los Angeles will continue to have a significant brand presence across the team and at Crypto.com Arena on game days.

Skechers Celebrates 15 Years of Giving at This Month’s Skechers Pier to Pier Friendship Walk for Kids

Retrieved on:

Monday, October 23, 2023

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View the full release here: https://www.businesswire.com/news/home/20231023378750/en/

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View the full release here: https://www.businesswire.com/news/home/20231023378750/en/
Skechers Pier to Pier Friendship Walk Founder Michael Greenberg celebrates the 2022 event in Manhattan Beach, CA.
(Photo: Business Wire)
“Over 15 years, our Walk has changed the lives of thousands of kids.
Today, we are making an indelible impact on children, families, volunteers, and companies that support our work,” said Michael Greenberg, founder of the Skechers Pier to Pier Friendship Walk.
Our kids work hard and we should have their backs, every single day.”
Skechers Pier to Pier Friendship Walk donations support the future Friendship Campus (The Greenberg Family / Skechers Center)—a $55 million, 3.25-acre campus that will offer a life-changing community for friendship and learning.

Coca-Cola and AEG Expand Long-standing Partnership Across Iconic Sports and Live Entertainment Assets in New Multiyear, Renewal Agreement

Retrieved on:

Tuesday, October 10, 2023

Coca-Cola North America and local bottling partner, Reyes Coca-Cola Bottling, have renewed a multiyear partnership with AEG, the world’s leading sports and live entertainment company.

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Coca-Cola North America and local bottling partner, Reyes Coca-Cola Bottling, have renewed a multiyear partnership with AEG, the world’s leading sports and live entertainment company.
Brokered by AEG Global Partnerships, the new agreement between AEG and Coca-Cola strategically aligns the brands and will bring a brand new “Coke Studio” to Crypto.com Arena.
Coca-Cola North America bottling partner, Reyes Coca-Cola Bottling (RCCB), played a key role in the partnership extension with AEG.
“We’re incredibly honored to be expanding our partnership with Coca-Cola,” said Bret Heiman, Vice President of Global Partnerships, AEG Presents.

AEG Announces Expansion of Relationship With Blue Shield of California, Names the Health Plan as an Official Helmet Partner of the LA Kings and Ontario Reign

Retrieved on:

Tuesday, October 3, 2023

We can’t wait for our players to don the Blue Shield of California logo on their helmets this coming season.

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We can’t wait for our players to don the Blue Shield of California logo on their helmets this coming season.
As the Official Helmet Partner of the Ontario Reign, Blue Shield will also engage Reign fans with enhanced signage and custom activations at Toyota Arena on game days.
program, now in its sixth year, the LA Kings and Blue Shield have positively impacted thousands of students and families across Los Angeles.
Blue Shield will continue to be prominently featured at L.A. LIVE via digital signage throughout the 4-million square foot campus.

Mercury Insurance Crowned LA Kings' First Jersey Patch Partner, Extending Historic Partnership

Retrieved on:

Tuesday, October 3, 2023

LOS ANGELES, Oct. 3, 2023 /PRNewswire-PRWeb/ -- Mercury Insurance (NYSE: MCY) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark collaboration. Mercury will become the team's first-ever jersey patch partner, underscoring the organizations' commitment to Los Angeles and the rich tapestry of communities that make up the Southern California market. This groundbreaking agreement extends a relationship that began 16 years ago and is a significant milestone for the company and team.

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Mercury will become the team's first-ever jersey patch partner, underscoring the organizations' commitment to Los Angeles and the rich tapestry of communities that make up the Southern California market.
We're extremely excited and honored to be chosen as the first jersey patch partner in team history.
"We're extremely excited and honored to be chosen as the first jersey patch partner in team history," said Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance .
Much like the LA Kings, who played their first season in LA in 1967, Mercury Insurance has a decades-long history of protecting Angelenos and providing top-quality insurance coverage and products.

Mercury Insurance Crowned LA Kings' First Jersey Patch Partner, Extending Historic Partnership

Retrieved on:

Tuesday, October 3, 2023

LOS ANGELES, Oct. 3, 2023 /PRNewswire/ -- Mercury Insurance (NYSE: MCY) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark collaboration. Mercury will become the team's first-ever jersey patch partner, underscoring the organizations' commitment to Los Angeles and the rich tapestry of communities that make up the Southern California market. This groundbreaking agreement extends a relationship that began 16 years ago and is a significant milestone for the company and team.

Key Points:

Mercury will become the team's first-ever jersey patch partner, underscoring the organizations' commitment to Los Angeles and the rich tapestry of communities that make up the Southern California market.
"We're extremely excited and honored to be chosen as the first jersey patch partner in team history," said Erik Thompson, Vice President and Chief Marketing Officer at Mercury Insurance .
Mercury will be further embedded into the fabric of the LA Kings' game-day experience through a "Where's Bailey?"
Much like the LA Kings, who played their first season in LA in 1967, Mercury Insurance has a decades-long history of protecting Angelenos and providing top-quality insurance coverage and products.

LA Kings Announce Mercury Insurance as Team’s First-ever Jersey Patch Partner and Continue More Than Decade-long Historic Partnership

Retrieved on:

Monday, October 2, 2023

Mercury Insurance (NYSE: MCY ) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark, expanded renewal agreement.

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Mercury Insurance (NYSE: MCY ) and National Hockey League (NHL) franchise, the LA Kings, are proud to announce a landmark, expanded renewal agreement.
As part of the expansive multi-year partnership, brokered by AEG Global Partnerships, Mercury will continue as an official partner of the LA Kings in addition to becoming the team’s first-ever jersey patch partner.
This is also Mercury’s first-ever jersey sponsorship, underscoring the company’s commitment to Los Angeles and the importance of hockey across the Southern California market.
“We're extremely excited and honored to be chosen as the first jersey patch partner in the team’s history,” said Erik Thompson, vice president and chief marketing officer at Mercury Insurance.

AEG and Los Angeles Tourism & Convention Board Announce First-of-Its-Kind Global Strategic Partnership

Retrieved on:

Wednesday, September 27, 2023

AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership.

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AEG, the world's leading sports and live entertainment company, and Los Angeles Tourism & Convention Board (LA Tourism), the official, non-profit tourism promotion organization for the City of Los Angeles, have launched a strategic global partnership.
View the full release here: https://www.businesswire.com/news/home/20230927451498/en/
The dynamic new partnership transcends borders, promising far-reaching global engagement opportunities for fans and travel enthusiasts alike.
Notably, this marks the first partnership of its kind between LA Tourism and an NHL team, making it a historic moment for both the City’s sports and tourism industry.
"This new and innovative global strategic partnership between LA Tourism and AEG will elevate tourism opportunities for both organizations, while underscoring LA's status as one of the world’s premier destinations for sports and entertainment," said Los Angeles Tourism and Convention Board President & CEO Adam Burke.