NIL

DRYWORLD Partners with Mode Basketball Camp in Ghana

Retrieved on: 
Thursday, April 4, 2024

The camp will be led by Maxwell Amoafo, a professional basketball player in the Spanish EBA with Cotto Cordoba, a DRYWORLD Athlete, and co-founder of the camp along with Canadian entrepreneur, Rebecca May.

Key Points: 
  • The camp will be led by Maxwell Amoafo, a professional basketball player in the Spanish EBA with Cotto Cordoba, a DRYWORLD Athlete, and co-founder of the camp along with Canadian entrepreneur, Rebecca May.
  • The Mode Basketball camp, held at the University of Ghana, is a premier summer day camp for 100 of the most talented young players in Ghana.
  • Maxwell, also known as “Mode,” is from Accra Ghana and was scouted to play basketball in Canada at the University of Saskatchewan Huskies.
  • “It is an honor to support the Mode Basketball Camp for a second year,” added DRYWORLD Director of Global Business Development Stevens Kadiebwe.

DRYWORLD Marches Into the Madness – Announces Partnership With Purdue Point Guard Braden Smith

Retrieved on: 
Thursday, March 28, 2024

SANTA BARBARA, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR), a premium performance sports brand, is pleased to announce its partnership with Purdue University star point guard Braden Smith, through a one-year Name Image and Likeness (NIL) agreement making DRYWORLD his official apparel brand and merchandise partner.

Key Points: 
  • SANTA BARBARA, Calif., March 28, 2024 (GLOBE NEWSWIRE) -- DRYWORLD Brands Inc. (OTC: IBGR), a premium performance sports brand, is pleased to announce its partnership with Purdue University star point guard Braden Smith, through a one-year Name Image and Likeness (NIL) agreement making DRYWORLD his official apparel brand and merchandise partner.
  • The collaboration includes a comprehensive merchandise offering and dedicated eCommerce support for fan merchandise sales, set to launch during March Madness 2024.
  • “We're fired up to back Braden, offering him and fans premium basketball gear for March Madness and beyond,” stated DRYWORLD CEO Brian McKenzie.
  • His abilities have garnered national attention, with Smith recently named a finalist for the Bob Cousy Point Guard of The Year and as an Honorable Mention for the AP All-America team.

Largest Grocery Chain in U.S. Adds Yerbaé Across the Country

Retrieved on: 
Monday, April 8, 2024

Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its further expansion into the grocery channel with Kroger, the largest U.S. grocery store chain.

Key Points: 
  • Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based energy beverage company, announced its further expansion into the grocery channel with Kroger, the largest U.S. grocery store chain.
  • Yerbae's products will now be available in over 1,000 Kroger locations across the country, solidifying its presence in the retail market.
  • Todd Gibson, co-founder and CEO of Yerbaé, expressed enthusiasm about the partnership, stating, "This partnership with Kroger represents more than just increased distribution.
  • Yerbaé invites consumers to experience its plant-based energy drinks, now conveniently available in Kroger stores mentioned above starting in third quarter 2024.

University Credit Union Announces NIL Deal with Top California Baptist University Women's Basketball Player, Chloe Webb

Retrieved on: 
Monday, April 8, 2024

LOS ANGELES, April 8, 2024 /PRNewswire/ -- University Credit Union (UCU) is thrilled to announce its first name, image, and likeness (NIL) deal with Chloe Webb from California Baptist University (CBU) who has demonstrated outstanding athleticism and helped secure her teams' invitation to the NCAA tournament by winning the Western Athletic Conference (WAC) title in women's basketball. The deal is the first-ever NIL agreement secured during the WAC tournament and is UCU's first NIL agreement with a student-athlete.

Key Points: 
  • The deal is the first-ever NIL agreement secured during the WAC tournament and is UCU's first NIL agreement with a student-athlete.
  • Chloe accepted an NIL partnership offer that secures her membership with UCU and her participation in promoting the financial well-being of all members in the university community.
  • "I am so excited to be one of the first student athletes to have this amazing opportunity to partner with an organization like University Credit Union," Chloe Webb said.
  • The NIL agreement aligns with UCU's 70-plus-year commitment to the academic and athletic success of university and college communities nationwide.

Athletes for AEDs™ Hosts Inspirational Sports and Heart Health Event and Final Four Watch Party in Phoenix

Retrieved on: 
Friday, April 5, 2024

PHOENIX, April 5, 2024 /PRNewswire-PRWeb/ -- Athletes for AEDs™, a dedicated advocate for heart health awareness and lifesaving skills in cardiac emergencies, is excited to announce its upcoming event and watch party during the final four weekend in Phoenix, Arizona.

Key Points: 
  • Athletes for AEDs™, a dedicated advocate for heart health awareness and lifesaving skills in cardiac emergencies, is excited to announce its upcoming event and watch party during the final four weekend in Phoenix, Arizona.
  • PHOENIX, April 5, 2024 /PRNewswire-PRWeb/ -- Athletes for AEDs™, a dedicated advocate for heart health awareness and lifesaving skills in cardiac emergencies, is excited to announce its upcoming event and watch party during the final four weekend in Phoenix, Arizona.
  • "Our event is not only about sports and fun; it's about saving lives and creating a safer, more prepared community."
  • Heart health is paramount, especially for young athletes, as undiagnosed heart conditions can have devastating consequences during physical activity.

MSUFCU Launches Women of Sparta

Retrieved on: 
Friday, April 5, 2024

EAST LANSING, Mich., April 5, 2024 /PRNewswire/ -- On Thursday, April 4, MSU Federal Credit Union (MSUFCU) proudly revealed its latest initiative, Women of Sparta, at a special event held at the MSUFCU Club Suites at Spartan Stadium. The program is a dynamic leadership initiative crafted to elevate Michigan State University's women's sports and its student-athletes.

Key Points: 
  • EAST LANSING, Mich., April 5, 2024 /PRNewswire/ -- On Thursday, April 4, MSU Federal Credit Union (MSUFCU) proudly revealed its latest initiative, Women of Sparta , at a special event held at the MSUFCU Club Suites at Spartan Stadium.
  • Women of Sparta, presented by MSUFCU, not only provides a comprehensive platform for personal growth, financial literacy, and community engagement but also expands the Credit Union's Name, Image, and Likeness (NIL) opportunities with MSU women's sports student-athletes.
  • Media Training and Personal Branding Workshops: MSUFCU will provide Women of Sparta student-athletes with training in media relations and personal branding to help them leverage the additional attention that comes with being an MSU student-athlete.
  • NIL Partnership Opportunities: Through Women of Sparta, MSUFCU is expanding its NIL program to encompass all women's sports at MSU.

Six Star Pro Nutrition® Announces Partnership With College Football Star Quarterback Jalen Milroe

Retrieved on: 
Monday, March 25, 2024

Milroe, Alabama’s talented, multi-faceted quarterback, will spend the next 12-months fueled by Six Star Pro Nutrition® ( www.sixstarpro.com ), one of America’s leading sports nutrition brands, as he embarks on his off-season training journey, to Spring Camp, summer training and ultimately, a run at another conference championship and a college football playoff spot.

Key Points: 
  • Milroe, Alabama’s talented, multi-faceted quarterback, will spend the next 12-months fueled by Six Star Pro Nutrition® ( www.sixstarpro.com ), one of America’s leading sports nutrition brands, as he embarks on his off-season training journey, to Spring Camp, summer training and ultimately, a run at another conference championship and a college football playoff spot.
  • As part of the agreement, Milroe, who is one of college football’s biggest names, will be featured in paid media advertising on print, digital and mobile.
  • The biggest athlete on-campus will also be involved in social-media focused content showcasing life in Tuscaloosa, including collaborations that showcase #BamaRush.
  • He joins fellow Pro Football All-Pro T.J. Watt and U.S. soccer sensation Kristie Mewis as current Six Star® ambassadors.

TDECU and University of Houston Athletics Set New Standard for NIL Agreements and Financial Empowerment for Student Athletes

Retrieved on: 
Wednesday, March 20, 2024

For the first time in this new era, TDECU is providing its infrastructure to better support student athletes and support them with essential business acumen for a solid financial foundation.

Key Points: 
  • For the first time in this new era, TDECU is providing its infrastructure to better support student athletes and support them with essential business acumen for a solid financial foundation.
  • The new multi-year partnership will allow all of UH’s 600+ student athletes across 17 sports teams the opportunity to opt-in to a fee-free payment infrastructure, powered by TDECU.
  • Our goal is to prepare the student athletes for success during their college years, and beyond,” said TDECU Chief Digital and Marketing Officer Sheiludis Moyett.
  • With NIL deals for college student athletes ranging from modest amounts to substantial sums, it's imperative they learn how to navigate this new terrain with confidence and savvy.

Former SONY Music SVP of Merchandising Joins Authentic Heroes Team

Retrieved on: 
Wednesday, March 20, 2024

SOMERSET, N.J., March 20, 2024 (GLOBE NEWSWIRE) -- via IBN -- Authentic Holdings, Inc. ( OTC PINK: AHRO ) - Authentic Heroes, a distinctive new merchandising company and a subsidiary of Authentic Holdings, Inc., is pleased to appoint Howard Lau to its Advisory Board.

Key Points: 
  • SOMERSET, N.J., March 20, 2024 (GLOBE NEWSWIRE) -- via IBN -- Authentic Holdings, Inc. ( OTC PINK: AHRO ) - Authentic Heroes, a distinctive new merchandising company and a subsidiary of Authentic Holdings, Inc., is pleased to appoint Howard Lau to its Advisory Board.
  • Howard brings a wealth of experience and expertise to Authentic Heroes and its one-of-a-kind patented technology.
  • Howard Lau stated, "I'm very excited to join Authentic Heroes as I believe we can bring something truly unique to music and sports fans around the world with a talented creative team and unique patented technology.
  • Howard is an absolute standout in the music merchandise arena and having his advocacy in our opinion is a huge stamp of approval for the Authentic Heroes proposition.

MOGL ACCELERATES NIL SPONSORSHIPS WITH LAUNCH OF iOS APP FOR ATHLETE INFLUENCERS

Retrieved on: 
Wednesday, March 20, 2024

NEW YORK, March 20, 2024 (GLOBE NEWSWIRE) -- MOGL, the premier athlete influencer marketplace and NIL operations software provider, launched a groundbreaking iOS app today enabling athlete influencers to manage campaigns and monetize their Name, Image, and Likeness (“NIL”) effortlessly.

Key Points: 
  • NEW YORK, March 20, 2024 (GLOBE NEWSWIRE) -- MOGL, the premier athlete influencer marketplace and NIL operations software provider, launched a groundbreaking iOS app today enabling athlete influencers to manage campaigns and monetize their Name, Image, and Likeness (“NIL”) effortlessly.
  • With this launch, MOGL extends its commitment to providing athlete influencers with the tools they need to navigate the NIL landscape confidently and successfully.
  • MOGL helps brands to build awareness and reach their target audience through mass-scale influencer marketing campaigns with athlete influencers and creators.
  • MOGL’s iOS app launch marks a significant milestone in the evolution of athlete influencer marketing.