Pepsi and Frito-Lay Celebrate Soccer's Biggest Season By Giving Fans A Chance To Win Tickets to the UEFA Champions League Final Istanbul 2023
NEW YORK, April 5, 2023 /PRNewswire/ -- Pepsi and Frito-Lay are bringing even more excitement to U.S. soccer fans through a new UEFA Champions League (UCL) "The Perfect Match" sweepstakes and retail program launching nationwide. The multi-faceted retail campaign comes on the heels of Pepsi's global football campaign announcement that Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi.
- The multi-faceted retail campaign comes on the heels of Pepsi's global football campaign announcement that Nigerian superstar Burna Boy will co-headline the 2023 UEFA Champions League Final Kick Off Show by Pepsi.
- This year, Pepsi and Frito-Lay are giving fans a once-in-a-lifetime chance to travel to and attend one of soccer's biggest games by entering "The Perfect Match" sweepstakes.
- Chicharito also stars in new TV and digital creative for the "Mejor Con Pepsi" (Better With Pepsi) campaign, exclusively in the U.S.
- Rockstar Energy Drink, the official energy drink of the UEFA Champions League and UEFA Women's Champions League, joins Pepsi and Frito-Lay on U.S. store shelves with limited-edition UCL thematic cans.