Sam’s Club MAP Closes the Loop for Advertisers with Media and Sales Performance Dashboard
View the full release here: https://www.businesswire.com/news/home/20230919262002/en/
- View the full release here: https://www.businesswire.com/news/home/20230919262002/en/
For the first time, the Media and Sales Performance Dashboard combines Sam's Club MAP campaign metrics with Sam’s Club sales performance in one place, so advertisers can track media impact on business outcomes. - The dashboard seamlessly integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — which is also the same platform used internally by Sam's Club MAP.
- “Sam’s Club MAP – fueled by the Media and Sales Performance Dashboard data – allows us to build and track plans like never before,” said Lindsay Letterle, director of sales for The Clorox Company.
- Sam’s Club MAP has partnered with Circana again to bring the Media and Sales Performance Dashboard to advertisers.