Hard Rock Steps into Next Era of Lionel Messi Partnership with Launch of New Messi Chicken Sandwich
HOLLYWOOD, Fla., July 12, 2023 /PRNewswire/ -- Hard Rock International is once again teaming up with global brand ambassador, Lionel Messi, to launch a new namesake menu item "Made For You by Leo Messi" – the Messi Chicken Sandwich. Inspired by one of the soccer legend's favorite Argentinean dishes growing up, the new "Milanese style" Chicken Sandwich is perfectly timed to Messi's historic entrance into Major League Soccer and more importantly, South Florida, home of the iconic Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Starting today, foodies, soccer and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining worldwide.
- Starting today, foodies, soccer and sports fans around the world can experience a new level of greatness by ordering the Messi Chicken Sandwich at participating Hard Rock Cafe locations and Hard Rock Hotels & Casinos via in-room dining worldwide.
- "There has been no better partner than Hard Rock International in bringing this to life.
- The Messi Chicken Sandwich is inspired by Messi's love of Milanese, an Argentinean staple.
- "Greatness Happens Here" ushers in the next era of Hard Rock International's partnership with Messi, following the March 2022 launch of the "LIVE GREATNESS" campaign and the Messi Burger.