Prophet

How ‘white’ fragility perpetuates anti-Black racism in Arab societies

Retrieved on: 
Wednesday, April 10, 2024

The perpetuation of anti-Black racism within Arab societies finds its roots in what Bahraini cultural critic Nader Kadhem identifies as the dehumanization of Black people.

Key Points: 
  • The perpetuation of anti-Black racism within Arab societies finds its roots in what Bahraini cultural critic Nader Kadhem identifies as the dehumanization of Black people.
  • This includes characterizations that caricature them with mental weakness, moral impotence, excessive sexual energy, foolishness and a tendency to laziness.
  • While racist portrayals have faced increasing criticism in recent years, anti-Black racism endures, sustained in part by a form of white fragility.

White fragility in the Arab world

  • The term white fragility refers to the defensive reactions and discomfort exhibited by white people when discussing race and racism.
  • Not all facets of white fragility seamlessly translate into the modern Arab cultural landscape, but echoes of its influence resonate and shed light on the multifaceted nature of anti-Black racism in the Arab world.

Examples of white fragility

  • When confronted with discussions on anti-Black racism, those with light-skinned privilege in Arab societies often display manifestations of white fragility.
  • These can include expressions of anger, refusal, avoidance, debate, withdrawal or denial.
  • These defensive responses illustrate the common reactions among lighter-skinned Arabs when their racial privilege or involvement in systemic racism is called into question.
  • This defensive stance contributes to the persistence of racial inequity by obstructing constructive discourse and sabotaging attempts to confront systemic racism.

Unraveling white Arab fragility

  • Acknowledging the prevalence of racism against Black people within Arab societies could challenge this belief, leading to discomfort and uncertainty among “white” Arabs.
  • Claiming to have a Black or other racialized family member represents yet another manifestation of white fragility within DiAngelo’s American framework.
  • Marriages between Black and white Arabs are less prevelant in the Arab world, and even when there is a Black family member, there is a reluctance to acknowledge it.
  • White fragility is a potent mechanism that maintains privilege.


Amir Al-Azraki does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

PRSA-NY Elects Chapter Leadership for 2024, Setting Course for Industry Innovation and Impact Throughout New York

Retrieved on: 
Wednesday, February 28, 2024

The New York Chapter of the Public Relations Society of America (PRSA-NY) proudly unveils its 2024 Board of Directors, ushering in a new era of leadership and innovation in communications.

Key Points: 
  • The New York Chapter of the Public Relations Society of America (PRSA-NY) proudly unveils its 2024 Board of Directors, ushering in a new era of leadership and innovation in communications.
  • Rizzetta's tenure promises to carry forward the rich heritage of PRSA-NY while adding a vision to engage the future generation of communications professionals.
  • Rizzetta succeeds Carmella Glover, who will continue to serve on the 2024 Board as the immediate past president.
  • The 2024 Board of Directors embodies this mission and will continue to elevate it across chapter programs, events, and initiatives.

PRophet, AI-Powered Suite for PR and Marketing Professionals, Appoints Jason Brandt as Chief Marketing Officer

Retrieved on: 
Wednesday, January 24, 2024

NEW YORK, Jan. 24, 2024 /PRNewswire/ -- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals, today announced the appointment of Jason Brandt as its Chief Marketing Officer. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.

Key Points: 
  • Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.
  • As CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite.
  • In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products.
  • "With the addition of Jason to our executive team, I am confident that PRophet will continue to drive innovation, foster growth, and reshape the industry."

Elspeth Rollert Promoted to CEO of Stagwell (STGW) Marketing Cloud to Lead Proprietary Tech Products Group

Retrieved on: 
Friday, December 15, 2023

NEW YORK, Dec. 15, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company's proprietary suite of SaaS products built for modern marketers. In this new role – SMC's first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology.

Key Points: 
  • NEW YORK, Dec. 15, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company's proprietary suite of SaaS products built for modern marketers.
  • In this new role – SMC's first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization.
  • Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC's chief marketing officer since February 2022.
  • It is an extraordinary company passionate about building data-driven software solutions for the modern marketer," said Elspeth Rollert, CEO, Stagwell Marketing Cloud.

Morphy Richards Announces Strategic Brand Upgrade and Development

Retrieved on: 
Thursday, November 16, 2023

LONDON, Nov. 16, 2023 /PRNewswire/ -- Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term.

Key Points: 
  • LONDON, Nov. 16, 2023 /PRNewswire/ -- Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term.
  • In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth.
  • As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia.
  • The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance.

PRSA-NY Reveals Big Apple Awards Winners Shortlist and 15 Under 35 Honorees in Advance of November 15 Gala

Retrieved on: 
Friday, October 27, 2023

NEW YORK, Oct. 27, 2023 /PRNewswire/ -- PRSA-NY has revealed the eagerly awaited shortlist of recipients of 2023 Big Apple Awards, the public relations industry's singular New York recognition of excellence. Final winners of the 36th annual Big Apple Awards and the 15 Under 35 Class of 2023 will be honored at a gala event on November 15 at TAO Downtown in New York City, bringing together today's influential public relations professionals and rising stars. The shortlist is composed of leading agencies and organizations across the greater New York City area and nationwide, including:

Key Points: 
  • Winners of these Big Apple Awards and more will be celebrated at the very special November 15 36th Annual PRSA-NY Big Apple Awards gala.
  • For more information and to purchase your ticket(s) for the Big Apple Awards, please visit: https://www.prsany.org/page/BigAppleAwards2023 .
  • As of today, Big Apple Awards sponsors include 360PR+, BCW, Coyne PR, HUNTER, Muck Rack – exclusive presenter of the 15 Under 35 Awards, Edelman, Hill + Knowlton Strategies, The Museum  of Public Relations, PR Newswire – official news service of the Big Apple Awards, PRophet, O'Dwyer's, The Stevens Group, and Truescope.
  • To learn more about Big Apple Awards sponsorship opportunities or to volunteer for the event please contact Fay Shapiro at [email protected] .

PRophet Expands Platform Capabilities, Unveiling New AI-Driven Influencer Marketing and News Monitoring Tools

Retrieved on: 
Friday, October 13, 2023

NEW YORK, Oct. 13, 2023 /PRNewswire/ -- Stagwell Marketing Cloud's (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today unveiled two new platform capabilities – AI-driven influencer discovery and campaign management and machine learning-based news monitoring.

Key Points: 
  • PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.
  • PRophet Earn, Influence, and Monitor are three offerings that can work together or as standalone solutions that exponentially increase the value and accessibility of the PRophet platform to communicators and marketers alike.
  • PRophet Influence is a critical tool for brands looking to leverage the $21 billion influencer marketing industry more effectively.
  • PRophet Monitor, powered by partner PeakMetrics , the leading machine-learning powered media monitoring and narrative analytics platform, introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform.

How popular music videos drove the fight against the Islamic State

Retrieved on: 
Monday, September 25, 2023

In response, tens of thousands of Shia men joined a complex patchwork of militias to fight against IS.

Key Points: 
  • In response, tens of thousands of Shia men joined a complex patchwork of militias to fight against IS.
  • In our research, we have taken a novel approach, examining the many popular music videos produced by these militias.
  • These music videos drew on a complex cocktail of historical myths and contemporary clergymen to mobilise Iraq’s Shia population to fight the IS.

Foundational myths, historical grievances

    • One video shows images of militiamen driving towards the front-lines and firing from a bunker at IS targets.
    • The singer extols the religious virtues of fighting the IS by comparing those killed today with the Shia martyrs at the Battle of Karbala:
      We fight our enemies.
    • Our martyrs are similar to the martyrs of Karbala.
    • The legend of the Battle of Karbala has come to symbolise the historical injustice of the Shia faithful at the hands of the Sunni majority.

The Shia jihad against the IS

    • The popular music videos produced by different Shia militias also draw on fatwas (religious edicts) issued by several prominent Shia clerics in response to the violence of the IS.
    • In 2014, Iraq’s most senior Shia cleric Grand Ayatollah Sistani issued a fatwa announcing a jihad (holy war) against the IS.
    • He called for a mass Shia mobilisation, arguing
      It is the legal and national responsibility of whoever can hold a weapon to take up arms to defend the country, the citizens and the holy sites.
    • As the singer recites each verse, the footage shows heavily armed Shia men posing in front of a tank.

Mobilising young men

    • These videos serve as a unique archive of the war against the IS, demonstrating the ways in which these militias found novel ways to mobilise young men to fight by drawing on a rich catalogue of Shia religious symbolism as well as the fatwas of clerics like Sistani.
    • These evocative and poignant songs played an underappreciated and under-examined part in mobilising young men to fight back against the horrors of the IS, indicating the powerful role popular culture plays in contemporary warfare.

PRophet to Lead Discussions on the Next Era of Communications Engineers© and the Impact of AI on Public Relations at PRSA's ICON 2023

Retrieved on: 
Thursday, September 21, 2023

NEW YORK and NASHVILLE, Tenn., Sept. 21, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) Marketing Cloud's (STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced its forthcoming presence and thought-provoking sessions on comms tech and AI at Public Relations Society of America's (PRSA) ICON 2023 conference on October 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

Key Points: 
  • The PR industry is at a critical juncture as it considers how to utilize comms tech and AI-powered tools.
  • As this year's Titanium sponsor, PRophet will lead discussions on the future of AI in communications and educate PR professionals on the ways AI will empower them to be more strategic, creative, and productive.
  • Kwittken will lead a solo session titled, "Adapt or Get Lapped: The New Era of the Communications Engineer©," on Monday, October 16 at 9am CT.
  • Additionally, Kwittken will participate in the final keynote titled, "AI Keynote Salon," on Tuesday, October 17 at 11am CT.

Multiview and PRophet Join Forces to Transform PR Capabilities for Associations with the Power of Generative and Predictive AI

Retrieved on: 
Wednesday, August 23, 2023

IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW) Marketing Cloud's PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet's generative AI-powered feature 'Taylor,' provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.

Key Points: 
  • With "Taylor," the future of PR for associations looks brighter than ever.
  • "We're excited to partner with Multiview to bring PRophet and 'Taylor' to the association community," says PRophet founder and CEO, Aaron Kwittken.
  • "Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed.
  • PRophet and 'Taylor' in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies."