Maru

• This mixing of people means that some children have parents of different national origins.
• Our research looked at the less studied African context, where the majority of African migration occurs.
• We are sociologists who study migration and identity and we have seen that studies tend to take the perspective of the parents in the African context.

Questions of identity

• Our sample was middle class and therefore our findings are limited to binational identity among middle class Africans.
• We asked them questions such as: Who are you?
• What is your identity?
• To what extent has your identity created opportunities for you and to what extent has it created challenges for you?

Primary and secondary identities

• Their secondary identity comes after those core or foundational aspects.
• We learnt that the participants’ primary identity was shaped predominantly by the closeness of family ties during their formative years.
• Our study also found that binational individuals drew upon their secondary identity either explicitly to achieve some purpose or implicitly for its intrinsic value.
• About half of the sample had drawn on their secondary identity to access something practical, like tertiary education or employment.
• The other half of the sample drew on their secondary identity for non-essential – more cultural – purposes.

Why the insights are useful

• If you feel Nigerian at your core then you embrace all aspects of “Nigerianness”, including music, food and so on.
• We found individuals with binational identity were able to shift between their primary and secondary identity quite frequently, sometimes daily.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.

• Carrollton, TX, Oct. 09, 2023 (GLOBE NEWSWIRE) -- BuzzBallz has signed with Louisiana State University (LSU) Athletics as “Proud Partners” to feature their ready-to-drink cocktails at LSU Athletics events.
• Four SKUs of wine-based BuzzBallz Chillers will be available in both the LSU Tiger Stadium and at the PMAC (Pete Maravich Assembly Center).
• “This is our first partnership in the SEC Conference and we are excited to partner with LSU Athletics!
• A lot of brilliant programs are being planned around this partnership, and we hope to bring BuzzBallz fanatics to the LSU stadium and its fans to cheer with BuzzBallz,” Maru said.

• SMC's second acquisition integrates SaaS platform linking global behavioral, transactional and attitudinal data
  NEW YORK, Oct. 12, 2022 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Maru Group , a leading software experience & insights data platform.
• Maru will join the Stagwell Marketing Cloud, a suite of proprietary SaaS and DaaS tools for in-house marketing teams.
• "Stagwell is pleased to add this sophisticated 'research as a service' partner," said Mark Penn, chairman, and CEO, Stagwell.
• "Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself.

• Maru will join the Stagwell Marketing Cloud (SMC), a suite of proprietary software-as-a-service (SaaS) and data-as-a-service (DaaS) tools for in-house marketing teams.
• With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers.
• "Stagwell is pleased to add this sophisticated 'research as a service' partner," said Mark Penn, chairman and CEO, Stagwell.
• "Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself.