Absolut Vodka

Pernod Ricard Doubles Down on the Sustainable Future of American Whiskey with Kentucky Investment

Retrieved on: 
Thursday, December 8, 2022

NEW YORK, Dec. 8, 2022 /PRNewswire/ -- Pernod Ricard today announced a significant move to further leverage the strong growth – and growth potential – of its premium American whiskey portfolio, The American Whiskey Collective. The world's second largest wine and spirit company will invest approximately $250 million over five years to build a state-of-the-art, carbon neutral distillery, with related aging warehouses in Marion County, Kentucky for its fast-growing Jefferson's Bourbon brand. This investment will also include the build of a world class visitor center facility that will welcome whiskey aficionados on the historic South Trail of Kentucky Bourbon.

Key Points: 
  • This investment will also include the build of a world class visitor center facility that will welcome whiskey aficionados on the historic South Trail of Kentucky Bourbon.
  • "American whiskey is an extremely vibrant spirits category, and our strategic investments over the last few years have proven successful," said Alexandre Ricard, Chairman and CEO, Pernod Ricard.
  • Pernod Ricard has announced the intention for this new distillery to be carbon neutral once operational.
  • Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the CAC 40 and Eurostoxx 50 indices.

Spatial, dART Studio, and Digital Drip to Host Exclusive Digital Fashion Event during Art Basel Miami

Retrieved on: 
Friday, November 18, 2022

Leading immersive creator platform partners with female-founded Web3 startups to host the week's premier metaverse activation in Wynwood on December 3

Key Points: 
  • Miami, Florida--(Newsfile Corp. - November 18, 2022) - Today, Spatial, dART Studio, and Digital Drip announced they will host an immersive fashion and music experience during this year's Art Basel Miami.
  • With accessibility and sustainability at the forefront, The Digital Drip Experience will showcase digital fashion artists' work and celebrate diversity in the Web3 space.
  • We love working with brands like Spatial and Digital Drip to bring digital experiences into the physical world," said Jane Herman, CEO of dART Studio.
  • She is an expert in digital fashion and a leader in the digital fashion industry.

NEW TRAVEL BRAND, SPIRITED STORIES, CONNECTS CULTURALLY-CURIOUS TRAVELERS TO ICONIC SPIRITS & WINE DESTINATIONS

Retrieved on: 
Monday, November 21, 2022

LOS ANGELES, Nov. 21, 2022 /PRNewswire/ -- DHARMA, a company committed to connecting the world through the power of shared travel experiences announces Spirited Stories, a new wine and spirits collection for culturally-and-culinary-curious Millennial and Generation Z travelers. Spirited Stories (spiritedstories.travel) has launched ten new global itineraries for 2023 under an exclusive partnership with some of the world's most notable wine and spirits brands, including Absolut Vodka in Sweden, Jameson Whiskey in Ireland and Perrier-Jouët Champagne in France.

Key Points: 
  • LOS ANGELES, Nov. 21, 2022 /PRNewswire/ -- DHARMA , a company committed to connecting the world through the power of shared travel experiences announces Spirited Stories, a new wine and spirits collection for culturally-and-culinary-curious Millennial and Generation Z travelers.
  • Spirited Stories launches ten new travel itineraries with some of the world's most notable wine and spirits brands.
  • Spirited Stories' trusted and iconic wine and spirits brand partners facilitate cultural connections and conversation in places known for excellence in cultivation and craft making, connecting curious travelers with local cultures, people and places.
  • Spirited Stories is an innovative travel brand by DHARMA that facilitates connections through iconic wine and spirits experiences.

REDBREAST IRISH WHISKEY REUNITES WITH CHRIS O'DOWD TO RAISE A GLASS AND FUNDS TO SUPPORT COMMON BIRDS.

Retrieved on: 
Thursday, November 17, 2022

DUBLIN, Nov. 17, 2022 /PRNewswire/ -- Redbreast Irish Whiskey is celebrating the second year of Robin Redbreast Day, an annual global date in the calendar designed to raise awareness and donations for charity partner BirdLife International, and its joint mission to protect common birds.

Key Points: 
  • Through Project Wingman, Redbreast's Irish Whiskey's ongoing partnership with BirdLife International, we're proud to give Redbreast fans a chance to make a difference.
  • BirdLife and its partners work in multiple ways to keep common birds common.
  • One important way is by monitoring the conservation status of all birds for the IUCN's Red List of Species.
  • (LINK https://www.birdlife.org/projects/red-list/ )
    Only by immediately flagging when common birds begin to decline can they then initiate the conservation actions necessary to keep the population thriving.

Kahlúa and Gail Simmons Put a New Twist on The Espresso Martini

Retrieved on: 
Thursday, November 3, 2022

NEW YORK, Nov. 3, 2022 /PRNewswire/ -- This holiday season, Kahlúa is teaming up with famed culinary and television personality Gail Simmons to inspire fans to stir up how they enjoy the Espresso Martini by swapping a martini glass for a delicious and edible Stemless Cocoa Cup. The custom recipe, developed by the Emmy Award-winning food expert, calls for ingredients easily found in the everyday kitchen and was thoughtfully crafted to complement the rich and velvety smooth profile of the iconic Kahlúa Espresso Martini.

Key Points: 
  • To make it easy and fun for anyone to put their seasonal spin on the popular cocktail, the world's #1 coffee liqueur is offering the limited-edition Stir It Up with Kahla & Gail Simmons: Espresso Martini Kit, which supplies Gail's recipe, festive trimmings and table decor, and the makings for a Kahla Espresso Martini.
  • "The Stemless Cocoa Cup was a labor of love, taking inspiration from the rich and smooth taste of my go-to cocktail, the Kahla Espresso Martini.
  • To complement the recipe, the celebrated coffee liqueur is making an evening of entertaining at home all the more merry by supplying Kahla Espresso Martini essentials and the seasonal trimmings to match.
  • "At Kahla, we believe in breaking with routine and trying something new, so we thought it was best to start with how we sip the Espresso Martini."

Ardagh Group and Absolut Vodka co-invest in hydrogen-fired glass furnace in a global industry first

Retrieved on: 
Thursday, November 3, 2022

Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, has signed an agreement with Absolut Vodka, to use this partly hydrogen-fired furnace commencing in the second half of 2023.

Key Points: 
  • Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, has signed an agreement with Absolut Vodka, to use this partly hydrogen-fired furnace commencing in the second half of 2023.
  • Ardagh Group is a global supplier of infinitely recyclable metal and glass packaging for brand owners around the world.
  • The Absolut Company has the worldwide responsibility for the production, packaging innovation and strategic marketing of Absolut Vodka, Malibu and Kahla.
  • The visitor center, Absolut Home, located next to the main production site for Absolut Vodka, was opened in 2018.

Absolut Vodka and Ardagh Group co-invest in hydrogen-fired glass furnace in a global spirits industry first

Retrieved on: 
Thursday, November 3, 2022

The hydrogen initiative is an important milestone for Absolut Vodka in becoming completely CO2neutral by 2030.

Key Points: 
  • The hydrogen initiative is an important milestone for Absolut Vodka in becoming completely CO2neutral by 2030.
  • A prerequisite for being able to meet this goal is in reducing the carbon footprint of its glass packaging.
  • Absolut has signed an agreement with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use this partly hydrogen-fired furnace commencing in the second half of 2023.
  • The pioneering collaboration will accelerate the transformation of the global glassmaking process for a more sustainable future.

Pernod Ricard USA Selects Publicis Santé As Its Creative Media Partner

Retrieved on: 
Monday, October 24, 2022

NEW YORK, Oct. 24, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.

Key Points: 
  • Publicis Sant will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.
  • Pernod Ricard USA will tap Publicis Groupe'sexpertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard's internal content agency.
  • "We're honored Pernod Ricard has trusted us with this partnership," said Sean Peters, Chief Strategy Officer of Publicis Media.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

ToolsGroup-IHL Group 2022 Retail Inventory Study Shows Diminishing Customer Loyalty Due to Out-of-Stock Concerns

Retrieved on: 
Thursday, September 29, 2022

BOSTON, Sept. 29, 2022 /PRNewswire/ -- ToolsGroup, a global leader in AI-driven retail and supply chain planning and optimization software, in collaboration with IHL Group, a global research and advisory firm for the retail and hospitality industries, today released a study on the role of inventory in consumer loyalty and what retailers can do to win and keep customers.

Key Points: 
  • In July 2022, IHL and ToolsGroup surveyed U.S. consumers on their loyalty to and trust of retailers, as well as their reasons for choosing online or in-store shopping.
  • Across other retail sectors, customers have increased their trust in inventory availability from 1-7%.
  • These include AI-supported retail planning software such as demand forecasting , inventory optimization , real-time inventory visibility, and order fulfillment optimization to create a healthy inventory balance.
  • IHL Group is a global research and advisory firm specializing in technologies for the retail and hospitality industries.

Pernod Ricard USA and the Republic National Distributing Company (RNDC) Donate To Kentucky Flood Relief Efforts

Retrieved on: 
Tuesday, September 27, 2022

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- In honor of National Bourbon Heritage Month in September, Pernod Ricard USA and the Republic National Distributing Company (RNDC) together will donate a total of $25,000 to the Kentucky Distillers' Association (KDA). The funds will support KDA in their effort to help those who have been affected by the flooding.

Key Points: 
  • "RNDC remains committed to responsible action through our enduring relationship with Pernod Ricard USA," said Scott Lammert, RNDC EVP Supplier Business Development, Wine and Spirits.
  • To learn more or make donations directly to the Team Eastern Kentucky Flood Relief Fund consumers can visit: https://secure.kentucky.gov/FormServices/Finance/EKYFloodRelief .
  • Pernod Ricard USA is headquartered inNew York,New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.