Plymouth Gin

Pernod Ricard USA Selects Publicis Santé As Its Creative Media Partner

Retrieved on: 
Monday, October 24, 2022

NEW YORK, Oct. 24, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.

Key Points: 
  • Publicis Sant will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.
  • Pernod Ricard USA will tap Publicis Groupe'sexpertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard's internal content agency.
  • "We're honored Pernod Ricard has trusted us with this partnership," said Sean Peters, Chief Strategy Officer of Publicis Media.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

Pernod Ricard USA and the Republic National Distributing Company (RNDC) Donate To Kentucky Flood Relief Efforts

Retrieved on: 
Tuesday, September 27, 2022

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- In honor of National Bourbon Heritage Month in September, Pernod Ricard USA and the Republic National Distributing Company (RNDC) together will donate a total of $25,000 to the Kentucky Distillers' Association (KDA). The funds will support KDA in their effort to help those who have been affected by the flooding.

Key Points: 
  • "RNDC remains committed to responsible action through our enduring relationship with Pernod Ricard USA," said Scott Lammert, RNDC EVP Supplier Business Development, Wine and Spirits.
  • To learn more or make donations directly to the Team Eastern Kentucky Flood Relief Fund consumers can visit: https://secure.kentucky.gov/FormServices/Finance/EKYFloodRelief .
  • Pernod Ricard USA is headquartered inNew York,New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

RAISING THE (AT-HOME) BAR: OLMECA ALTOS® LAUNCHES MARGARITA CLASSIC LIME READY-TO-SERVE

Retrieved on: 
Thursday, September 8, 2022

NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Olmeca Altos , the award-winning tequila, is mixing up the ready-to-serve cocktail market with the launch of Olmeca Altos Margarita Classic Lime.

Key Points: 
  • NEW YORK, Sept. 8, 2022 /PRNewswire/ -- Olmeca Altos , the award-winning tequila, is mixing up the ready-to-serve cocktail market with the launch of Olmeca Altos Margarita Classic Lime.
  • With good taste and bar quality margaritas in mind, Altos Margarita Classic Lime uses only premium ingredients made with Olmeca Altos Plata Tequila, natural lime flavor, triple sec, and agave syrup.
  • Altos brings this same commitment to quality taste with the new Altos Margarita Classic Lime.
  • Smooth to sip and best when shared, it's time to elevate an evening in and trade your basic glass of Chardonnay for a premium ready-to-serve cocktail: Altos Margarita Classic Lime.

Pernod Ricard USA Upgrades its BarSmarts Program to Help Educate and Support the Next Generation of Bartenders

Retrieved on: 
Tuesday, August 30, 2022

NEW YORK, Aug. 30, 2022 /PRNewswire/ -- Pernod Ricard USA, the largest subsidiary of the world's second largest spirits and wine company, just launched a new and improved version of its premier online bartender education program, BarSmarts, as part of the company's ongoing commitment to support the bartending community and push the hospitality industry forward.

Key Points: 
  • Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris,France-based Pernod Ricard SA., the world's secondlargest spirits and wine company.
  • Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.
  • Pernod Ricard USA is headquartered inNew York,New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.

Kathryn Brown Joins Pernod Ricard USA to Lead Content Strategy and Activations for In House Creative Agency, The Mix

Retrieved on: 
Monday, July 11, 2022

In her new role, Brown will be responsible for The Mix, Pernod Ricard's in-house creative agency, focused on accelerating omnichannel personalization at scale and creating built-for-platform content across critical consumer and commerce touchpoints.

Key Points: 
  • In her new role, Brown will be responsible for The Mix, Pernod Ricard's in-house creative agency, focused on accelerating omnichannel personalization at scale and creating built-for-platform content across critical consumer and commerce touchpoints.
  • Reporting directly to Kristen Colonna, Vice President, Marketing Accelerator, Brown joins Pernod Ricard USA with 20 years of experience most recently acting as Managing Director at BBDO Worldwide.
  • "We're thrilled to have Kathryn join the Pernod Ricard USA team and further our ambition of delivering consumer and shopper experiences that accelerate our conversion and growth."
  • "I'm thrilled to be making the leap from the Agency world to Pernod Ricard USA," said Brown.

REDBREAST IRISH WHISKEY® UNVEILS NEW KENTUCKY OAK EDITION

Retrieved on: 
Tuesday, June 28, 2022

NEW YORK, June 28, 2022 /PRNewswire/ -- Redbreast Irish Whiskey, created by Irish Distillers at Midleton Distillery, is embarking on an exciting new chapter as it unveils a dedicated whiskey collection for the United States. The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey.

Key Points: 
  • NEW YORK, June 28, 2022 /PRNewswire/ -- Redbreast Irish Whiskey, created by Irish Distillers at Midleton Distillery, is embarking on an exciting new chapter as it unveils a dedicated whiskey collection for the United States.
  • The American Oak series celebrates the influential and integral role of native wood in the production of Redbreast Irish Whiskey, giving provenance to the wood and unique American Oak influences to the whiskey.
  • "This can often mean that its ex-bourbon counterpart is overlooked, even though Kentucky white oak barrels, which have previously held bourbon, are central to the Redbreast DNA.
  • It has been incredibly rewarding to watch this project come to fruition and to see our home-grown Kentucky oak shape the flavor of a Redbreast Irish Whiskey."

To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Marketing Agencies Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency

Retrieved on: 
Thursday, June 16, 2022

"We're thrilled to partner with each of these agencies," said Daneyni Sanguinetti, Director of Cultural & Inclusive Marketing at Pernod Ricard USA.

Key Points: 
  • "We're thrilled to partner with each of these agencies," said Daneyni Sanguinetti, Director of Cultural & Inclusive Marketing at Pernod Ricard USA.
  • "We are beyond excited to work with Pernod Ricard USA and partner to elevate their Cultural & Inclusive Marketing initiatives.
  • Titanium Worldwide LLC, a New York-based creative agency, that draws strength and combines the best specialized independent agencies with executive level attention and seamless knowledge-sharing.
  • Titanium facilitates connection and collaboration in everything they do, and all Member agencies are certified-diverse by WBENC, NMSDC and NGLCC.

Tequila Avión® Introduces the Avión Listening Experience, An Immersive Sonic Journey

Retrieved on: 
Wednesday, June 15, 2022

NEW YORK, June 15, 2022 /PRNewswire/ -- Tequila Avión, an award-winning tequila that continues to redefine standards of quality and taste, today unveiled a new immersive audio experience that marries crystal-clear tequila and crystal-clear sound. Drawing inspiration from the global listening room phenomenon, Tequila Avión combines audio, culture and premium tequila to introduce the Avión Listening Experience – in celebration of its latest release, Avión Reserva Cristalino. The one-of-a-kind sonic journey incorporates actual sounds of the tequila-making process in Mexico to deliver a multi-sensorial tour through the craftsmanship and clarity of crystal clear Avion Cristalino tequila.

Key Points: 
  • Drawing inspiration from the global listening room phenomenon, Tequila Avin combines audio, culture and premium tequila to introduce the Avin Listening Experience in celebration of its latest release, Avin Reserva Cristalino.
  • "As Co-Curator of the Avin Listening Experience, I had the pleasure of working closely with the brand to create a one-of-a-kind audio journey that truly marries the quality of Avin Reserva Cristalino tequila."
  • The Avin Listening Experience pressed vinyl features sounds directly from the Avin distillery and agave fields, co-curated by Keith Taylor and Ramirez.
  • Tequila Avin 40% Alc./Vol (c) 2022 imported by Tequila Avin, New York, NY.

Malibu & Musician Jessie James Decker are Giving Friends a Secret Escape to Do Whatever Tastes Good

Retrieved on: 
Tuesday, June 14, 2022

NEW YORK, June 14, 2022 /PRNewswire/ -- Malibu and country singer songwriter Jessie James Decker have teamed up to search for friends looking to Do Whatever Tastes Good and embrace the instant reimagined mindset that comes from a sip of Malibu. Together, they have curated a variety of Secret Escapes, each inspired by Jessie's favorite US cities to let loose, relax, and of course, enjoy a piña colada. The lucky crews' escapes will be as easy and stress-free as possible, just like adding Malibu to your favorite drink, with the brand and Jessie supplying everything needed to Do Whatever Tastes Good.

Key Points: 
  • NEW YORK, June 14, 2022 /PRNewswire/ -- Malibu and country singer songwriter Jessie James Decke r have teamed up to search for friends looking to Do Whatever Tastes Good and embrace the instant reimagined mindset that comes from a sip of Malibu.
  • The lucky crews' escapes will be as easy and stress-free as possible, just like adding Malibu to your favorite drink, with the brand and Jessie supplying everything needed to Do Whatever Tastes Good.
  • "That's why I'm excited to partner with Malibu to give friends a Secret Escape to experience the places I love and activities I've enjoyed through my personal vacations and tour stops.
  • "The beauty of Malibu is that it's so simple and enjoyable, just like these Secret Escapes will be for friends."

Pernod Ricard USA Partners with Keep America Beautiful® to Celebrate the 10th Anniversary of Responsib'All Day

Retrieved on: 
Thursday, June 9, 2022

NEW YORK, June 9, 2022 /PRNewswire/ -- After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16.

Key Points: 
  • NEW YORK, June 9, 2022 /PRNewswire/ -- After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16.
  • "We're thrilled to collaborate with Keep America Beautiful to make it happen this year."
  • For Responsib'All Day, they will provide training and resources to Pernod Ricard USA employees and host them at clean-up, beautification and reclamation sites all over the country.
  • "Celebrating sustainability efforts that shape our communities, like Responsib'All Day, is essential," said Jennifer Lawson, President and CEO of Keep America Beautiful.