Pernod Ricard USA Selects Publicis Santé As Its Creative Media Partner
NEW YORK, Oct. 24, 2022 /PRNewswire/ -- Premium spirits and wine leader Pernod Ricard USA is pleased to announce the selection of Publicis Santé, a bespoke solution within Publicis Groupe, as its new media agency of record for its robust portfolio of brands spanning Spirits, Wine, and RTDs. Publicis Santé will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.
- Publicis Sant will help Pernod Ricard accelerate their ambition of delivering optimized omnichannel experiences and personalization at scale, to accelerate conversion and growth.
- Pernod Ricard USA will tap Publicis Groupe'sexpertise in building bespoke client solutions and will work closely with the OmniMedia team as well as The Mix, Pernod Ricard's internal content agency.
- "We're honored Pernod Ricard has trusted us with this partnership," said Sean Peters, Chief Strategy Officer of Publicis Media.
- Pernod Ricard USA urgesall adults to consume its products responsibly and has an active program to promote responsible drinking.