Absolut Vodka

READY-TO-DRINK COCKTAILS TO BECOME AVAILABLE IN VERMONT'S COMMERCIAL RETAIL OUTLETS

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Thursday, June 23, 2022
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BURLINGOTN, Vt., June 22, 2022 /PRNewswire/ -- Following a formal announcement by The State of Vermont, beverages categorized as Ready-to-Drink (RTD) cocktails will be transitioning to Vermont's private sector on July 1, 2022. This marks a significant legal change from previous policy, whereby RTDs could only be distributed and sold by the 80 802-agency liquor outlets located throughout the state. Starting next month, traditional class 1 and 2 licensed establishments will be able to stock and sell RTDs without requiring any changes to their licenses.

Key Points: 
  • This marks a significant legal change from previous policy, whereby RTDs could only be distributed and sold by the 80 802-agency liquor outlets located throughout the state.
  • As the names suggests, RTDs are cocktails that come prepared in a can or bottle, ready for consumption.
  • They are commonly enjoyed chilled or over iceconsumers simply pop them open and enjoy.
  • "The change is welcome news to retail outlets that are especially eager to meet the changing needs and interests of their shoppers," said Chris Vance, Director of Sales for Farrell Distributing.

To Amplify Connection and Cultural Relevance Across Its Brands, Pernod Ricard USA Appoints Marketing Agencies Casanova//McCann, Che Creative, Titanium Worldwide LLC and PLAN C Agency

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Thursday, June 16, 2022
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"We're thrilled to partner with each of these agencies," said Daneyni Sanguinetti, Director of Cultural & Inclusive Marketing at Pernod Ricard USA.

Key Points: 
  • "We're thrilled to partner with each of these agencies," said Daneyni Sanguinetti, Director of Cultural & Inclusive Marketing at Pernod Ricard USA.
  • "We are beyond excited to work with Pernod Ricard USA and partner to elevate their Cultural & Inclusive Marketing initiatives.
  • Titanium Worldwide LLC, a New York-based creative agency, that draws strength and combines the best specialized independent agencies with executive level attention and seamless knowledge-sharing.
  • Titanium facilitates connection and collaboration in everything they do, and all Member agencies are certified-diverse by WBENC, NMSDC and NGLCC.

Tequila Avión® Introduces the Avión Listening Experience, An Immersive Sonic Journey

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Wednesday, June 15, 2022
Absolut Vodka, CAC, Culture, NEW, Seagram, Jacobs Creek, Brancott Estate, Avin, Music, Kenwood Vineyards, Ricard, Taste, NBA, Powers (whiskey), Pernod Ricard, Agave, Cooking, Pleasure, Pia, Jameson Irish Whiskey, Ticker, Twitter, Beefeater Gin, Monkey, Instagram, Creek, Drinking, Consumer, Scotch whisky, Plymouth Gin, Video game console, Entertainment, Liquor, Silver, Lillet, Euronext

NEW YORK, June 15, 2022 /PRNewswire/ -- Tequila Avión, an award-winning tequila that continues to redefine standards of quality and taste, today unveiled a new immersive audio experience that marries crystal-clear tequila and crystal-clear sound. Drawing inspiration from the global listening room phenomenon, Tequila Avión combines audio, culture and premium tequila to introduce the Avión Listening Experience – in celebration of its latest release, Avión Reserva Cristalino. The one-of-a-kind sonic journey incorporates actual sounds of the tequila-making process in Mexico to deliver a multi-sensorial tour through the craftsmanship and clarity of crystal clear Avion Cristalino tequila.

Key Points: 
  • Drawing inspiration from the global listening room phenomenon, Tequila Avin combines audio, culture and premium tequila to introduce the Avin Listening Experience in celebration of its latest release, Avin Reserva Cristalino.
  • "As Co-Curator of the Avin Listening Experience, I had the pleasure of working closely with the brand to create a one-of-a-kind audio journey that truly marries the quality of Avin Reserva Cristalino tequila."
  • The Avin Listening Experience pressed vinyl features sounds directly from the Avin distillery and agave fields, co-curated by Keith Taylor and Ramirez.
  • Tequila Avin 40% Alc./Vol (c) 2022 imported by Tequila Avin, New York, NY.

Malibu & Musician Jessie James Decker are Giving Friends a Secret Escape to Do Whatever Tastes Good

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Tuesday, June 14, 2022
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NEW YORK, June 14, 2022 /PRNewswire/ -- Malibu and country singer songwriter Jessie James Decker have teamed up to search for friends looking to Do Whatever Tastes Good and embrace the instant reimagined mindset that comes from a sip of Malibu. Together, they have curated a variety of Secret Escapes, each inspired by Jessie's favorite US cities to let loose, relax, and of course, enjoy a piña colada. The lucky crews' escapes will be as easy and stress-free as possible, just like adding Malibu to your favorite drink, with the brand and Jessie supplying everything needed to Do Whatever Tastes Good.

Key Points: 
  • NEW YORK, June 14, 2022 /PRNewswire/ -- Malibu and country singer songwriter Jessie James Decke r have teamed up to search for friends looking to Do Whatever Tastes Good and embrace the instant reimagined mindset that comes from a sip of Malibu.
  • The lucky crews' escapes will be as easy and stress-free as possible, just like adding Malibu to your favorite drink, with the brand and Jessie supplying everything needed to Do Whatever Tastes Good.
  • "That's why I'm excited to partner with Malibu to give friends a Secret Escape to experience the places I love and activities I've enjoyed through my personal vacations and tour stops.
  • "The beauty of Malibu is that it's so simple and enjoyable, just like these Secret Escapes will be for friends."

Pernod Ricard USA Partners with Keep America Beautiful® to Celebrate the 10th Anniversary of Responsib'All Day

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Thursday, June 9, 2022
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NEW YORK, June 9, 2022 /PRNewswire/ -- After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16.

Key Points: 
  • NEW YORK, June 9, 2022 /PRNewswire/ -- After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib'All Day of service on June 16.
  • "We're thrilled to collaborate with Keep America Beautiful to make it happen this year."
  • For Responsib'All Day, they will provide training and resources to Pernod Ricard USA employees and host them at clean-up, beautification and reclamation sites all over the country.
  • "Celebrating sustainability efforts that shape our communities, like Responsib'All Day, is essential," said Jennifer Lawson, President and CEO of Keep America Beautiful.

ToolsGroup Acquires Onera to Extend Retail Platform from Planning to Execution

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Tuesday, June 7, 2022
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BOSTON, June 7, 2022 /PRNewswire/ -- ToolsGroup, a global leader in supply chain planning and optimization software, today announced its acquisition of Onera, a provider of real-time inventory availability and fulfillment software solutions to retailers. The combined software offering gives retailers crucial visibility into inventory as well as the sophistication needed to optimize planning and fulfillment to enable a flexible and resilient supply chain.

Key Points: 
  • San Francisco-based Onera provides retail technology that connects inventory across siloed systems and transforms them into a single, real-time source of inventory truth.
  • ToolsGroup will add Onera's inventory availability and fulfillment solutions to its retail planning suite.
  • The Onera acquisition comes on the heels of ToolsGroup's acquisition of Mi9 Retail's Demand Management business (formerly JustEnough Software), and further extends ToolsGroup's functional reach in retail from planning to execution.
  • "Onera is excited to join the ToolsGroup team to accelerate our vision of end-to-end supply chain visibility and intelligence," said Sahil Gupta, CEO and co-founder of Onera.

Absolut's Biggest Campaign "The World of Absolut Cocktails. Born to Mix." Demonstrates the Power of Mixing Different People, Perspectives & Cocktails

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Monday, June 6, 2022
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NEW YORK, June 6, 2022 /PRNewswire/ -- This summer, Absolut is introducing its biggest global marketing campaign in over a decade, "The World of Absolut Cocktails. Born to Mix." An ongoing campaign that will expand multi-year, The World of Absolut Cocktails is designed to inspire people who are open-minded, optimistic, and driven by curiosity of all ages 21+ and backgrounds to come together to mix ideas and, of course, drinks, respectfully and responsibly.

Key Points: 
  • And while each cocktail in Absolut's campaign stands out deliciously on its own, a night becomes better when mixing personalities together.
  • "I'm very pleased to act as the voice of the 'World of Absolut Cocktails' and to further share and celebrate this intention."
  • The World of Absolut Cocktails is the next evolution of the brand's storied history of creating renowned campaigns that speak to a generation.
  • "This campaign brings our values to life through the personification of cocktails, a fun and fabulous world where everyone and anyone is invited.

Joseph Shamir to Retire as ToolsGroup CEO; Inna Kuznetsova Named Successor

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Wednesday, June 1, 2022
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BOSTON, June 1, 2022 /PRNewswire/ -- ToolsGroup, a global leader in supply chain planning and optimization software, announced today that Joe (Yossi) Shamir will retire from his role as CEO. Inna Kuznetsova, formerly CEO of 1010data, will be his successor. Shamir will continue to be an active ToolsGroup board member and advisor to ToolsGroup investor Accel-KKR.

Key Points: 
  • BOSTON, June 1, 2022 /PRNewswire/ -- ToolsGroup , a global leader in supply chain planning and optimization software, announced today that Joe (Yossi) Shamir will retire from his role as CEO.
  • Inna Kuznetsova, formerly CEO of 1010data, will be his successor.
  • Shamir will continue to be an active ToolsGroup board member and advisor to ToolsGroup investor Accel-KKR.
  • Since co-founding the company in 1993, Shamir has led ToolsGroup with a unique blend of deep industry and planning technology knowledge as well as passion and dedication to ToolsGroup staff and customers.

Olmeca Altos® Tequila Launches 'Altos Juntos,' a Series of Curated At-Home Date Ideas to Celebrate Moments Best Enjoyed Together

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Friday, May 20, 2022
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NEW YORK, May 20, 2022 /PRNewswire/ -- In the tradition of embracing the power of two, Olmeca Altos®, the award-winning premium tequila made in Jalisco, Mexico partners with Pastry Chef and Chocolatier, Juan Gutierrez and professional choreographer and viral-dance creator, Brian Esperon to bring to life 'Altos Juntos.' This series literally translates to 'Altos Together' – because together is the best way to enjoy Altos with your partner. The activation debuts curated at-home date night ideas and a specialty cocktail kit to complete the evening.

Key Points: 
  • This series literally translates to 'Altos Together' because together is the best way to enjoy Altos with your partner.
  • Altos Juntos is a part of the brand's larger integrated campaign, 'It Takes Two to Altos,' which celebrates those at-home loving moments and adventures best enjoyed with an Altos cocktail.
  • Through the Altos Juntos program, Altos is refining and elevating new experiences for couples to enjoy together at-home.
  • Each cocktail kit includes a bottle of Olmeca Altos Plata, enough ingredients to create the two Altos cocktails featured in the experiences, the Olmeca Altos Sparkling Paloma and Olmeca Altos Home Margarita.

Fetch Rewards and Pernod Ricard USA Team Up to Deliver Free Rewards on Iconic Spirits Brands

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Thursday, May 19, 2022
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The full partnership is Fetch Rewards' first in the spirits category, giving Fetch Rewards shoppers new opportunities to receive rewards points and other loyalty benefits when purchasing Pernod Ricard spirits including popular brands like Jameson Irish Whiskey, Absolut Vodka, Malibu, and more from any retailer.

Key Points: 
  • The full partnership is Fetch Rewards' first in the spirits category, giving Fetch Rewards shoppers new opportunities to receive rewards points and other loyalty benefits when purchasing Pernod Ricard spirits including popular brands like Jameson Irish Whiskey, Absolut Vodka, Malibu, and more from any retailer.
  • "Pernod Ricard USA is thrilled to partner with Fetch as their exclusive spirits partner, giving our consumers access to unique value adds and customized reward incentives across our spirits portfolio of brands," said Kristen Colonna, VP Marketing Accelerator, Pernod Ricard USA.
  • The first-ever spirits company on the Fetch Rewards platform, Pernod Ricard stands out as one of the best-performing pilots in Fetch Rewards' history.
  • And by tapping into Fetch Rewards' highly engaged audience, Pernod Ricard was able to reach new customers while increasing sales among existing buyers.