Absolut Vodka

PERNOD RICARD USA CONTINUES SUPPORT OF BARTENDING COMMUNITY WITH $200,000 DONATION TO RESTAURANT WORKERS COMMUNITY FOUNDATION THIS HOLIDAY SEASON

Retrieved on: 
Monday, December 13, 2021

This is the second year in a row that Pernod Ricard USA has made a holiday donation to support the important work of RWCF.

Key Points: 
  • This is the second year in a row that Pernod Ricard USA has made a holiday donation to support the important work of RWCF.
  • Pernod Ricard USA acknowledges the challenges these critical members of our community continue to face and the responsibility of the wine & spirits industry to support them.
  • Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.
  • Restaurant Workers' Community Foundation is an advocacy and action nonprofit created by and for restaurant workers.

Pernod Ricard USA and Partner Organizations Launch Comprehensive "Safe Night" Program Aimed at Reducing Alcohol Misuse

Retrieved on: 
Wednesday, December 8, 2021

"As a founding member of Responsibility.org, we've learned that the most effective way to reduce alcohol misuse in the U.S. is through a holistic approach attacking both its systemic causes and after-effects," said Tara Engel, Vice President, Public and National Affairs, Pernod Ricard USA. "The Safe Night" pilot does just that -- it's a partnership with multiple stakeholders – including the Police, City Council, Restaurant Owners, Bar Owners, bar and Restaurant staff, community leaders, cultural ambassadors and more—who all are committed to providing a safer night out."

Key Points: 
  • Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company.
  • Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index.
  • Pernod Ricard USA is headquartered in New York, New York, and has more than 1,000 employees across the country.
  • Pernod Ricard USA urges all adults to consume its products responsibly and has an active program to promote responsible drinking.

FCB Taps Danilo Boer as Global Creative Partner

Retrieved on: 
Wednesday, December 1, 2021

NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- FCB today announced the appointment of Danilo Boer as Global Creative Partner, bolstering the award-winning creative leadership team under Global Chief Creative Officer Susan Credle.

Key Points: 
  • NEW YORK, Dec. 01, 2021 (GLOBE NEWSWIRE) -- FCB today announced the appointment of Danilo Boer as Global Creative Partner, bolstering the award-winning creative leadership team under Global Chief Creative Officer Susan Credle.
  • Partnering with Credle, Boer will further evolve FCBs creative vision while also supporting FCBs ongoing investment into innovation-fueled creativity.
  • Boer joins FCBs Global Creative Council and will serve as the connector among the networks global creative teams that have delivered renowned work, leading FCB to be named Cannes Lions 2020/2021 Network of the Year.
  • Boer will partner with FCBs global leaders to build on and evolve the networks creative offering that centers around both solving clients short-term business problems and delivering timeless ideas that build brand equity.

Cabo Verde Capital Inc. Acquires Vyre Network - the ART of STREAMING CULTURE

Retrieved on: 
Monday, November 29, 2021

Content is distributed through the VYRE APP to Apple TV, Roku, Amazon Fire Stick, Samsung TVs, iPhones, Androids and more.

Key Points: 
  • Content is distributed through the VYRE APP to Apple TV, Roku, Amazon Fire Stick, Samsung TVs, iPhones, Androids and more.
  • VYRE Live produces and manages the Company's live-stream entertainment distributed through the VYRE APP.
  • Domestic brands such as Unnecessary Humor, Vyre Living, Vyre Fam, and soon-to-be-launched Just Faith TV and Vyre Business News Global.
  • The Company will acquire the entire VYRE Network entity, which includes, but not limited to, all content, Vyre Network channels, VYRE Live, VYRE Studios & Productions, VYRE's Intellectual Property, all streaming licenses, any proprietary technology currently in use, and all existing contracts.

Pernod Ricard Unveils THE CHUAN Malt Whisky Distillery in Emeishan

Retrieved on: 
Tuesday, November 16, 2021

Pernod Ricard (Paris:RI), one of the worlds leading whisky producers, officially unveils THE CHUAN Malt Whisky Distillery today in Emeishan.

Key Points: 
  • Pernod Ricard (Paris:RI), one of the worlds leading whisky producers, officially unveils THE CHUAN Malt Whisky Distillery today in Emeishan.
  • Today, we are marking a significant milestone on this journey and we look forward to sharing our vision and single malt whisky from THE CHUAN Malt Whisky Distillery with whisky lovers around the world.
  • Pernod Ricard aims to establish THE CHUAN Malt Whisky Distillery as a cultural icon for Sichuan and China that brings unparalleled sophistication and conviviality.
  • Guettat said: From its refined products to design, THE CHUAN Malt Whisky Distillery will set new standards for single malt whisky and immersive experiences for both Sichuan and China.

Redbreast Irish Whiskey® Launches 'Robin Redbreast Day': A New Global Initiative To Help Keep Common Birds Common

Retrieved on: 
Friday, November 12, 2021

NEW YORK, Nov. 12, 2021 /PRNewswire/ -- Today, Redbreast Irish Whiskey is launching 'Robin Redbreast Day' a global date designed to raise awareness of the brand's mission to help keep the common birds common.

Key Points: 
  • NEW YORK, Nov. 12, 2021 /PRNewswire/ -- Today, Redbreast Irish Whiskey is launching 'Robin Redbreast Day' a global date designed to raise awareness of the brand's mission to help keep the common birds common.
  • Redbreast Irish Whiskey is inviting everyone to join the flock and support this initiative by simply watching the video on social media.
  • BirdLife International does amazing work supporting common birds, so the more donations we're able to raise the better!"
  • "We hope the day spreads awareness of the simple, yet important, things we must all do to help protect birds whilst also raising vital funds."

Pernod Ricard: Very Dynamic Q1 at +20%, on Low Comparison Basis, With Strong Demand in Most Markets Q1 Reported Growth +22%

Retrieved on: 
Thursday, October 21, 2021

Reported Sales growth was +22%, with an overall favourable FX impact, mainly from Chinese yuan.

Key Points: 
  • Reported Sales growth was +22%, with an overall favourable FX impact, mainly from Chinese yuan.
  • As part of this communication, Alexandre Ricard, Chairman and Chief Executive Officer, stated,
    We have had a very dynamic start to the year, as expected, with strong demand in most markets.
  • We expect good sales growth to continue through FY22, albeit moderating vs. Q1.
  • All growth data specified in this press release refers to organic growth (at constant FX and Group structure), unless otherwise stated.

Malibu® Extends Summertime Vibes With Launch of Malibu Cocktails in a Can, Made With Natural Flavors and Real Caribbean Rum

Retrieved on: 
Tuesday, October 19, 2021

Now available at retailers nationwide in 12oz cans, Malibu Cocktails in a Can have an ABV of 7%, perfect for bringing sunshine to your hangouts with friends any time of the year. Whether it's at home or on-the-go, the drink can be enjoyed chilled right out of the can. The ready-to-sip size is perfect for Friendsgivings, tailgates, gathering around a holiday table with family, or simply enjoying at home -- bringing funshine to your cocktail hour all year long!

Key Points: 
  • NEW YORK, Oct. 19, 2021 /PRNewswire/ --Today, Malibu introduces Malibu Cocktails in a Can, a new range of refreshingly tasty and high-quality premium canned cocktails made with natural flavors and the brand's signature real Caribbean rum.
  • Malibu Cocktails in a Can:
    Pia Colada: Malibu's Pia Colada Cocktails in a Can offer a taste of juicy pineapple balanced with sweet coconut flavor and smooth Caribbean rum.
  • Strawberry Daiquiri: Malibu's Strawberry Daiquiri Cocktails in a Can consist of juicy strawberries balanced with subtle lime flavor notes and smooth Caribbean rum.
  • Malibu is made with Caribbean rum and coconut liqueur and is one of the world's leading flavored spirits brands.

Daversa Partners Names Nicole Daversa As Firm’s Vice President of Marketing & Communications

Retrieved on: 
Tuesday, September 28, 2021
Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210928005450/en/
    Nicole Daversa named as Daversa Partners VP of Marketing & Communications.
  • Daversa Partners was somewhat of a blank slate from a marketing and communications standpoint when Nicole joined us.
  • Laura Kinder, a senior Partner at Daversa Partners also commented, Congratulations to Nicole on her promotion to VP of Marketing and Communications.
  • Nicole joined Daversa Partners three years ago as our first Head of Marketing and has transformed how we cohesively represent the Daversa Partners brand internally and externally in market.

NOLOalcohol.com, a New Beverage Marketplace Where Product Bundling Strategy Is All Set to Reduce the Retail Price of Alcohol-Free Spirits

Retrieved on: 
Tuesday, August 31, 2021

With people not drinking alcohol for a myriad of reasons, suddenly non-alcoholic spirits have become widely accepted by the consumers.

Key Points: 
  • With people not drinking alcohol for a myriad of reasons, suddenly non-alcoholic spirits have become widely accepted by the consumers.
  • The beverage industry is clamoring upon the idea of creating drinks that emulate the traditional taste of alcohol.
  • Fast forward to 10 years, ArKay is growing and attaining a steep sales graph with each passing day.
  • In a bid to encourage mindful drinking amongst people and enjoy the true essence of social experience, NOLOalcohol.com a new beverage marketplace where product bundling strategy is all set to reduce the retail price of Arkay alcohol-free liquor collection from $50 to as low as $10.