Absolut Vodka Wants You to #MixResponsibly This Summer
Because no matter how you choose to connect this summer, it's important to acknowledge that everybody mixes a little differently these days.
- Because no matter how you choose to connect this summer, it's important to acknowledge that everybody mixes a little differently these days.
- The vodka brand will release a limited-edition #MixResponsibly collection made up of shirts, tanks and bucket hats that will feature Absolut Summer Comeback Statements, a series of cheeky statements designed to help anyone broadcast their boundaries this summer, whether mixing a cocktail or with one another.
- The limited-edition Absolut Summer Comeback Collection is part of a donation to GLAAD, an ongoing partner of Absolut and an organization at the forefront of cultural change and accelerating acceptance for the LGBTQ+ community.
- To learn more about our campaign and to find the full slate of Absolut Summer Comeback Statements, visit absolut.com/mixresponsibly .