Product marketing

Silanna Semiconductor Expands Asian Customer Technology and Design Support with Custom Power Management Design Center

Retrieved on: 
Tuesday, October 13, 2020
Articles, Business, Marketing, Services marketing, Customer service, Business process, Customer relationship management, Product marketing, Customer support

Silanna Semiconductor addresses the ultimate power management challenges with best-in-class power density and efficiency that delight customers with unprecedented BoM savings.

Key Points: 
  • Silanna Semiconductor addresses the ultimate power management challenges with best-in-class power density and efficiency that delight customers with unprecedented BoM savings.
  • "At Silanna Semiconductor, we take great pride in our best-in-class technology as well as customer support, sales, marketing, and service organizations.
  • We focus on delivering on design-win driven success and collaborative customer relationships," said Larry Wasylin, Vice President of WW Sales and Marketing, Silanna Semiconductor.
  • In response to our growing customer base in Asia, we wanted to take a proactive approach to support and initiate outstanding regional customer technical support.

Global Plant Protein Business and Investment Analysis & Opportunities Report 2020: Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size - ResearchAndMarkets.com

Retrieved on: 
Tuesday, October 13, 2020
Food, Beverage, Retail, Product management, Articles, Business, Economy, Gap analysis, Product innovation, Product marketing, Business intelligence, Brand, Outline of marketing, Marketing strategy

The "Global Plant Protein Business and Investment Opportunities (2016-2025) Insight Series - White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q3, 2020" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Global Plant Protein Business and Investment Opportunities (2016-2025) Insight Series - White Space / Gap Analysis, Product Strategy, Innovation and Brand Share Analysis, Competitive Landscape, Market Size Across 50+ Segments - Updated in Q3, 2020" report has been added to ResearchAndMarkets.com's offering.
  • This business intelligence report aims to analyze global market opportunities and risks in plant protein industry.
  • In addition, for each product category, this report details demand gap/white space analysis, competitive landscape, brand share, claims analysis, and ingredient analysis.
  • This research report provides in-depth analysis of plant protein industry providing white space/gap analysis, product innovation, product claims analysis, and brand share analysis, competitive landscape, market size across 50+ segments.

Piano and Digiday Announce Findings from the State of Direct Brand Engagement

Retrieved on: 
Thursday, October 8, 2020
Marketing, Business, Articles, Product management, Brand management, Services marketing, Customer experience, Customer service, Product marketing, Brand engagement

PHILADELPHIA, Oct. 8, 2020 /PRNewswire/ --Piano, the leading subscription commerce and customer experience platform, today announced the results of an original study " The State of Direct Brand Engagement ."

Key Points: 
  • PHILADELPHIA, Oct. 8, 2020 /PRNewswire/ --Piano, the leading subscription commerce and customer experience platform, today announced the results of an original study " The State of Direct Brand Engagement ."
  • Digiday Media, in partnership with Piano surveyed over 100 brand and agency marketers to understand how they're making the transition to an increasingly cookieless world.
  • Piano empowers intelligent segmentation, cross-channel experience management, offer presentation, split testing, billing, customer care, and more.
  • To learn more about Piano you can visit our website .

Seismic Names Krish Mantripragada Chief Product Officer

Retrieved on: 
Thursday, October 8, 2020
Articles, Business, Economy, Medallia, Business process, Krish, Chief product officer, Marketing, Product marketing, New product development

SAN DIEGO, Oct. 8, 2020 /PRNewswire/ -- Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced Krish Mantripragada has joined as chief product officer.

Key Points: 
  • SAN DIEGO, Oct. 8, 2020 /PRNewswire/ -- Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced Krish Mantripragada has joined as chief product officer.
  • At Seismic, Krish will bring a deeply customer-centric approach to driving the company's overall product innovation, development and operations, and accelerating global growth.
  • Most recently, Krish served as the chief product officer and executive vice president at Medallia, where he led their product organizations through an explosive period of growth for the company.
  • "Krish brings a deeply customer-centric product development background to Seismic," said Doug Winter, Seismic CEO and co-founder.

Sailthru Announces New Machine Learning Testing Infrastructure 

Retrieved on: 
Wednesday, October 7, 2020
Marketing, Product management, Brand management, Customer experience, Customer service, Services marketing, Product marketing

Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make optimization decisions that drive results.

Key Points: 
  • Built using advanced machine learning techniques, the new testing engine will automatically learn and update testing rules, allowing marketers to quickly and confidently make optimization decisions that drive results.
  • Sailthrus vision is to help retailers and publishers create unforgettable customer experiences with powerful, yet easy-to-use products, and this new testing infrastructure delivers that.
  • This new infrastructure will allow our customers to deploy testing as a continuous state, rather than a one-off activity.
  • Sailthru will roll out the new testing infrastructure across channels to augment existing testing capabilities in email and mobile channels in future releases.

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Retrieved on: 
Tuesday, October 6, 2020
Marketing, Product management, Brand management, Services marketing, Customer engagement, Product marketing, Customer experience

NEW YORK, Oct. 6, 2020 /PRNewswire/ -- Braze , the comprehensive customer engagement platform, today announced several product and partnership updates that enable brands to build resilience into customer engagement strategies.

Key Points: 
  • NEW YORK, Oct. 6, 2020 /PRNewswire/ -- Braze , the comprehensive customer engagement platform, today announced several product and partnership updates that enable brands to build resilience into customer engagement strategies.
  • Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration ecosystem to build adaptable customer engagement programs.
  • "These offerings are intended to help brands evolve and reimagine their customer engagement programs faster than ever, which is especially critical during these challenging times."
  • Braze reveals new innovations that deliver actionable insights faster to marketers, enabling them to iterate on customer engagement strategies quickly and deliver brilliant customer experiences.

Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Retrieved on: 
Monday, October 5, 2020
Security, Professional services, Technology, Software, Human resources, Product management, Lall, Johnson Beharry, Traction, Product marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), today announced the appointment of Roger Beharry Lall as Vice President of Product Marketing.

Key Points: 
  • Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), today announced the appointment of Roger Beharry Lall as Vice President of Product Marketing.
  • At Traction Guest, Beharry Lall will be responsible for product marketing, analyst relations and market research, as well as driving customer demand through digital marketing, content, events and other activities as the company expands globally.
  • View the full release here: https://www.businesswire.com/news/home/20201005005170/en/
    Roger Beharry Lall, Vice President of Product Marketing at Traction Guest (Photo: Business Wire)
    Roger adds a wealth of marketing knowledge to our executive team and brings an outstanding track record of driving innovation and high-performance teams, said Keith Metcalfe, CEO at Traction Guest.
  • Prior to Traction Guest, Beharry Lall served in executive marketing roles at several SaaS startups where he led go-to-market strategy and worldwide expansion; oversaw digital marketing and communications programs; and managed team build-outs and restructuring.

Payrix Surpasses $50M in Investment and Expands Leadership Team for Growth

Retrieved on: 
Thursday, October 1, 2020
Product management, Product marketing, Centric Multimedia

The capital aims to help Payrix scale and enhance its product suite and team, accelerate into global markets and continue to obsessively focus on customer experience and delight.

Key Points: 
  • The capital aims to help Payrix scale and enhance its product suite and team, accelerate into global markets and continue to obsessively focus on customer experience and delight.
  • Additions to the leadership team include Eric Frazier as Chief Executive Officer, Randy McGraw as Chief Product Officer and Corey Wood as Chief Operating Officer.
  • These executives bring specialized expertise in scaling digital businesses, andjoin Payrix's united customer-centric vision for the lifecycle experience, adoption and growth.
  • Payrix is a privately-held company, headquartered in Frisco, TX and backed by Blue Star Innovation Partners and Providence Strategic Growth.

Lotame and New Frontier Data Bring Valuable CBD Audience Segments to the World’s Largest, High-Quality Data Exchange

Retrieved on: 
Thursday, October 1, 2020
Product management, Product marketing, Brand, Marketing, Articles, Market economics)

With the partnership, Lotame and NXTecK will feature co-branded CBD audience data segments in Lotames Data Exchange (LDX) enabling marketers to engage legal cannabis consumers.

Key Points: 
  • With the partnership, Lotame and NXTecK will feature co-branded CBD audience data segments in Lotames Data Exchange (LDX) enabling marketers to engage legal cannabis consumers.
  • In the United States alone, 73 million Americans are likely to purchase CBD before years end, according to New Frontier Data .
  • CBD is a surging category and, as the proven leader in audience data, Lotame, once again, got out ahead of the market to make these segments widely available to marketers, said Andy Monfried, CEO and Founder of Lotame.
  • Were proud to partner with NXTecK to bring LDX marketers unique, robust and specific insights into this new revenue-making audience.

Act-On Software Launches Best-In-Class Automated Journey Builder

Retrieved on: 
Thursday, October 1, 2020
Marketing, Product management, Brand management, Microeconomics, Business, Customer experience, Customer service, Services marketing, Act-On, Product marketing

Portland, Oregon, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Act-On Software , the leading growth marketing platform, today launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes.

Key Points: 
  • Portland, Oregon, Oct. 01, 2020 (GLOBE NEWSWIRE) -- Act-On Software , the leading growth marketing platform, today launched the Automated Journey Builder, a powerful user experience (UX) built by and for marketers to map out simple and highly complex customer journeys in minutes.
  • While the entire Act-On platform is used to build out welcome/onboarding, lead nurture and customer advocacy campaigns, the Automated Journey Builder is the beating heart at the center of it all that powerfully connects all platform components.
  • Historically, managing this customer journey proved cumbersome, says Aaron Johnson, chief product officer at Act-On.
  • Our Automated Journey Builder delivers visibility across the full customer lifecycle with an easy-to-use, yet powerful, UX.