Product marketing

FormFree Promotes Cindy Snow to Chief Operating Officer

Retrieved on: 
Thursday, September 3, 2020
Articles, Business, Economy, Chief operating officer, Corporate governance, Snow, Product marketing

ATHENS, Ga., Sept. 3, 2020 /PRNewswire/ -- FormFree has promoted Cindy Snow to the position of Chief Operating Officer (COO).

Key Points: 
  • ATHENS, Ga., Sept. 3, 2020 /PRNewswire/ -- FormFree has promoted Cindy Snow to the position of Chief Operating Officer (COO).
  • Snow joined FormFree as a product manager in May 2019 and quickly advanced to director of product marketing.
  • During her tenure at FormFree, Snow has facilitated partnerships and product updates that enhance lender speed, pull-through rates and security at a time of accelerated growth for FormFree.
  • "An agile and innovative organization, FormFree engages my full professional skill set, which both gratifies and motivates me," said Snow.

Analysis on Impact of COVID-19: Bone Cement Market 2020-2024 | Increasing Rate of Adoption of Minimally Invasive Techniques to Boost the Market Growth | Technavio

Retrieved on: 
Thursday, September 3, 2020
Health, General Health, Business, Product management, Product marketing, Articles, Business process, Economy, Strategic management, Systems thinking, Market research

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

Key Points: 
  • The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
  • Technavios in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis.
  • Increasing rate of adoption of minimally invasive techniques has been instrumental in driving the growth of the market.
  • However, complications associated with the use of bone cement might hamper market growth.

Malwarebytes Expands Customer-Focused Leadership

Retrieved on: 
Tuesday, September 1, 2020
Antivirus software, Software, Malwarebytes, Business, Marcin Kleczynski, Articles, Marcin, Marketing, Product marketing, Rakuten

"This year has been one of decisive change for Malwarebytes to create more value and serve our customers better and position the company for long-term growth," said Marcin Kleczynski, CEO and co-founder of Malwarebytes.

Key Points: 
  • "This year has been one of decisive change for Malwarebytes to create more value and serve our customers better and position the company for long-term growth," said Marcin Kleczynski, CEO and co-founder of Malwarebytes.
  • At Malwarebytes Kelly will create new tools to maximize value realization for our customers.
  • Kirstin Hornby will lead the Growth Marketing organization at Malwarebytes, including online and performance marketing and retention/lifecycle marketing.
  • She joins Malwarebytes from Rakuten, where she was vice president of Marketing and Customer Service for the marketplace division.

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Retrieved on: 
Monday, August 31, 2020
Engagement marketing, Product marketing, Advertising

Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster."

Key Points: 
  • Sellers and marketers are in need of content types that captivate their audiences and move them through the buyer journey faster."
  • Seismic Interactive Content addresses existing customers' interest in finding new ways to generate revenue while expanding digital engagement support to sellers and marketers.
  • With our Summer 2020 release, we are bringing sales content to life."
  • To learn about the Seismic Summer 2020 release and our vision for interactive content, please read the following blog posts:

Harlem Globetrotters Name Sunni Hickman Vice President Of Marketing And Sales

Retrieved on: 
Friday, August 28, 2020
Articles, Tennessee, Business, Herschend Family Entertainment, Harlem Globetrotters, Metromedia, Sports entertainment, Dollywood, Marketing, Product marketing, Hickman

ATLANTA, Aug. 28, 2020 /PRNewswire/ --The World FamousHarlem Globetrotters announced today that Sunni Hickman has been named vice president of marketing and sales.

Key Points: 
  • ATLANTA, Aug. 28, 2020 /PRNewswire/ --The World FamousHarlem Globetrotters announced today that Sunni Hickman has been named vice president of marketing and sales.
  • Hickman joins the Globetrotters from Herschend Family Entertainment, where she served as director of integrated marketing communications for the past three years.
  • Before joining Herschend, she worked for The Dollywood Company as the vice president of marketing.
  • During her time at Dollywood, Hickman was responsible for driving theme park admissions revenue through effective marketing and sales strategies centered around new product, festivals and events.

Jifflenow Reports B2B Meetings Are on the Rise at Virtual Events

Retrieved on: 
Wednesday, August 26, 2020
Articles, Business, Business process, Events, Virtual event, Engagement marketing, Sales, Digital marketing, NetApp, Marketing, Product marketing

"In just a few months, close to 100 enterprises, including NetApp, Okta, and Veeva, have added virtual customer meetings to their virtual events and digital marketing programs to generate better ROI," said Hari Shetty, CEO of Jifflenow.

Key Points: 
  • "In just a few months, close to 100 enterprises, including NetApp, Okta, and Veeva, have added virtual customer meetings to their virtual events and digital marketing programs to generate better ROI," said Hari Shetty, CEO of Jifflenow.
  • "Over 90% of enterprises are now planning multiple virtual events and online programs, so increasing attendee engagement is their number one concern.
  • Since face-to-face meetings are impossible, virtual customer meetings have become a key performance indicator for marketing and sales teams.
  • Jifflenow is the world's #1 Meeting Automation Platform (MAP) that helps marketing and sales teams to easily schedule, manage, and analyze a high volume of B2B in-person or virtual meetings from marketing campaigns, webinars, hybrid events, and virtual events.

The Top Brand Protection Software Vendors According to the FeaturedCustomers Summer 2020 Customer Success Report Rankings

Retrieved on: 
Tuesday, August 25, 2020
Digimarc, Digital watermarking, Product marketing, Customer experience, Software industry

SUNRISE, Fla., Aug. 25, 2020 /PRNewswire-PRWeb/ -- The highest rated vendors according to the Summer 2020 Brand Protection Software Customer Success Report are:

Key Points: 
  • SUNRISE, Fla., Aug. 25, 2020 /PRNewswire-PRWeb/ -- The highest rated vendors according to the Summer 2020 Brand Protection Software Customer Success Report are:
    Market Leaders Digimarc, Incopro, OpSec Security, and Red Points were given the highest "Market Leader" award.
  • About the Brand Protection Software Customer Success Report:
    The customer success report is based on over 300 pieces of verified customer reference content.
  • A vendor's overall customer success score is reached via a weighted average of their Content, Market Presence, and Company Scores.
  • Of the vendors listed in the FeaturedCustomers' Brand Protection Software category, 13 vendors met the minimum requirements needed to be considered for the customer success report.

RevZilla Increases Revenue From Email With Sailthru

Retrieved on: 
Tuesday, August 25, 2020
Marketing, Information science, Human–computer interaction, Personalization, World Wide Web, Customer lifetime value, Product marketing, Services marketing

Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform, said Andrew Lim, Director of Retention Marketing at RevZilla.

Key Points: 
  • Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform, said Andrew Lim, Director of Retention Marketing at RevZilla.
  • Using a data-driven approach, RevZilla has created a highly scaled personalization program for every rider type and customer preference.
  • Sailthrus Lifecycle Optimizer combined with other unique personalization capabilities in the platform, has driven significant increases in performance for RevZilla:
    RevZilla has successfully increased revenue through personalization.
  • Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities.

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

Retrieved on: 
Thursday, August 20, 2020
Marketing, Information science, Mobile telecommunications, Human–computer interaction, Personalization, World Wide Web, Product marketing, SMS

ATLANTA, Aug. 20, 2020 /PRNewswire-PRWeb/ --MessageGears, the customer marketing software company, announces an update to its Segment product.

Key Points: 
  • ATLANTA, Aug. 20, 2020 /PRNewswire-PRWeb/ --MessageGears, the customer marketing software company, announces an update to its Segment product.
  • The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears' Engage product.
  • MessageGears' Segment product allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS.
  • The Facebook and Google destinations are charged by the number of monthly active users sent to each destination.

PitchBook Adds VP of Product to Innovate and Evolve the PitchBook Platform

Retrieved on: 
Thursday, August 20, 2020
Amazon, 3D publishing, Prime Now, Product management, Retailers, Product marketing, Publishing, Marketing

"As we continue to uncover new use cases for our platform within the private capital markets, we are evolving to meet those needs," said John Gabbert, founder and CEO ofPitchBook.

Key Points: 
  • "As we continue to uncover new use cases for our platform within the private capital markets, we are evolving to meet those needs," said John Gabbert, founder and CEO ofPitchBook.
  • Jaeschke started hiscareer atDeloitte beforeworking his way to VP of Productat Morningstar.In this role, he ledproduct and engineeringteamsfor MorningstarDirect, the company's flagship institutional research platform.
  • After Morningstar, Jaeschkejoined Amazon where he took on leadership roles inTextbook rental, Prime Now and Amazon Business.After Amazon,heled product management teams atWeWorkandsupply chain startupFlexport.AtPitchBook, Jaeschke willlead the product teamas itcontinues toinnovatethePitchBookPlatform androll out new product features.
  • "PitchBookis a great companywith an incredible culture and product,"said Paul Jaeschke, VP of Product atPitchBook.