Outline of marketing

Local Marketing Solutions Group, Inc. and MyCommunity.Today Inc. Sign Letter of Intent for a Strategic Relationship and Marketing Agreement

Monday, April 12, 2021 - 1:00pm

Additionally, under the terms of this agreement, Local Marketing Solutions Group will provide MyCommunity.Today sales and marketing planning and execution functions which includes marketing and sales of MyCommunity.Today\'s services through its array of small business-facing subsidiaries to tens of thousands of their merchant clients.

Key Points: 
  • Additionally, under the terms of this agreement, Local Marketing Solutions Group will provide MyCommunity.Today sales and marketing planning and execution functions which includes marketing and sales of MyCommunity.Today\'s services through its array of small business-facing subsidiaries to tens of thousands of their merchant clients.
  • Our strategic alliance with Local Marketing Solutions Group, with their extensive experience in sales and marketing to our target markets, local merchants and consumers, will bring tremendous value in helping to achieve our mission.
  • "\nAbout Local Marketing Solutions Group, Inc.\nLocal Marketing Solutions Group (LMSG), a holding company, was formed in 2012 by the executive management team of JGSullivan Interactive Inc.
  • To learn more about MyCommunity.Today and its solutions, visit the Company\'s website at https://mycommunity.today/ .\n'

Global Digital Marketing Software Market (2021 to 2026) - Industry Trends, Share, Size, Growth, Opportunity and Forecasts - ResearchAndMarkets.com

Thursday, April 8, 2021 - 1:10pm

The "Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026" report has been added to ResearchAndMarkets.com's offering.
  • The global digital marketing software market reached a value of US$ 48.3 Billion in 2020.
  • Looking forward, the publisher expects the global digital marketing software market to exhibit strong growth during the next five years.
  • Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media.

deepwatch Appoints Christy Lynch Chief Marketing Officer

Tuesday, April 6, 2021 - 2:00pm

deepwatch , a leading provider of intelligence-driven managed security services, today announced the appointment of Christy Lynch as chief marketing officer (CMO).

Key Points: 
  • deepwatch , a leading provider of intelligence-driven managed security services, today announced the appointment of Christy Lynch as chief marketing officer (CMO).
  • Christy brings significant industry experience and insight to deepwatch, Thomas said.
  • Her success in positioning, branding and overall strategy at two different cyber unicorns will be invaluable to deepwatch as our growth accelerates.
  • Most recently, Lynch served as the vice president of communications and customer experience at Checkmarx where she led global communications, branding, demand generation campaigns and customer marketing.

MarketingPulse Online opens today

Tuesday, March 30, 2021 - 11:00am

HONG KONG, Mar 30, 2021 - (ACN Newswire) - MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), opened today, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies.

Key Points: 
  • HONG KONG, Mar 30, 2021 - (ACN Newswire) - MarketingPulse Online, a two-day virtual conference organised by the Hong Kong Trade Development Council (HKTDC), opened today, bringing together more than 40 marketing and advertising experts from around the globe to share their creative strategies.
  • MarketingPulse Online has brought together more than 40 marketing and advertising experts from around the globe to share their creative strategies and marketing expertise.
  • Under the theme "Marketing for GOOD", this year's MarketingPulse Online examines how companies are enhancing their branding strategies to engage consumers as part of the post-pandemic business recovery.
  • MarketingPulse Online brought together marketing experts from leading platforms and brands to explain their strategies and tricks of the trade to seize the significant opportunities presented by these platforms.

Growing Adoption of Content-Driven Marketing Strategies Fueling Positive Growth for Tech Stocks

Thursday, March 11, 2021 - 1:45pm

Unlike other methods of online content marketing, content marketing software markets the content by making predictions and drawing comparisons on the basis of existing customer need for information.

Key Points: 
  • Unlike other methods of online content marketing, content marketing software markets the content by making predictions and drawing comparisons on the basis of existing customer need for information.
  • The growing adoption of data-driven content marketing strategy, creates an ever-rising demand for analytics-based content marketing software, and increasing focus on personalized content, drive the content management software market.
  • A report from Data Bridge Market Research said: "The growing adoption of content-driven marketing strategy will propel the growth of the market through 2028.
  • The increase in the demand for such software by all sorts of industries will further boom up the market value.

Growing Adoption of Content-Driven Marketing Strategies Fueling Positive Growth for Tech Stocks

Thursday, March 11, 2021 - 1:45pm

Unlike other methods of online content marketing, content marketing software markets the content by making predictions and drawing comparisons on the basis of existing customer need for information.

Key Points: 
  • Unlike other methods of online content marketing, content marketing software markets the content by making predictions and drawing comparisons on the basis of existing customer need for information.
  • The growing adoption of data-driven content marketing strategy, creates an ever-rising demand for analytics-based content marketing software, and increasing focus on personalized content, drive the content management software market.
  • A report from Data Bridge Market Research said: "The growing adoption of content-driven marketing strategy will propel the growth of the market through 2028.
  • The increase in the demand for such software by all sorts of industries will further boom up the market value.

Plannuh Announces an Index for Scoring and Benchmarking Operational Marketing Performance Based on Data Analytics

Wednesday, March 10, 2021 - 3:52pm

BOSTON, March 10, 2021 /PRNewswire/ -- Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance.

Key Points: 
  • BOSTON, March 10, 2021 /PRNewswire/ -- Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, today announced the Operational Marketing Index designed to help marketers gauge the effectiveness of their marketing and improve performance.
  • Operational marketing is the creation, execution, and measurement of a marketing plan, and prior to the Operational Marketing Index, there was no way to assess performance.
  • Through a small set of targeted questions, the Operational Marketing Index reveals the maturity of a company's operational marketing processes relative to other organizations.
  • The Operational Marketing Index will produce an overall score, as well as a unique score for both the marketing plan and budget.

Tech Marketers Report Big Jump in Digital Tactics

Wednesday, March 10, 2021 - 3:00pm

Also notable was the jump in live streaming, with 33% saying they use it compared with 13% the previous year.

Key Points: 
  • Also notable was the jump in live streaming, with 33% saying they use it compared with 13% the previous year.
  • Another key trend in our recent annual content marketing research is an increased emphasis on demand and lead generation and conversion measurement among tech marketers.
  • Eighty-six percent of tech marketers use content marketing for demand and lead generation compared to 79% the previous year.
  • With tech marketers focusing on using content marketing for demand gen, it makes sense that virtual events with their lead gen, capture, and nurturing features became a vehicle for doing just that, explains Lisa Murton Beets, research director, Content Marketing Institute.

Rising Need to build Brand Awareness will Enhance Content Marketing Market Growth at a CAGR of 13 % by 2024 - A Technavio Exclusive Report

Friday, March 5, 2021 - 3:00pm

To get detailed insights on key market growth opportunities, Download FREE Sample

Key Points: 
  • To get detailed insights on key market growth opportunities, Download FREE Sample
    The focus of companies toward building brand awareness along with increasing trust and loyalty will be one of the primary factors driving content marketing market growth in the coming years.
  • The growing dominance of mobile devices over desktops for content marketing will create growth opportunities for the content marketing market.
  • Based on objective, the content marketing market is segmented into lead generation, brand awareness, thought leadership, and others.
  • By 2024, APAC will continue to offer immense growth opportunities for content marketing market players while accounting for the highest growth during the forecast period.

EQS-News: Meyer Burger commissions Jung von Matt with new brand and product positioning

Thursday, March 4, 2021 - 1:09pm

Creative agency develops new corporate design, brand strategy and marketing campaign

Key Points: 
  • Creative agency develops new corporate design, brand strategy and marketing campaign
    Meyer Burger Technology Ltd (SIX Swiss Exchange: MBTN) has commissioned Jung von Matt to reposition its brand.
  • "We want to position Meyer Burger as the leading European solar brand and set new standards.
  • The services include the complete brand identity from logo to corporate design and the new strategic orientation and positioning of the Meyer Burger brand as well as a digital marketing campaign.
  • The new positioning and brand identity will be presented at the online media conference on March 11.