Act-On

Act-On now includes direct mail as channel in its omnichannel marketing automation

Retrieved on: 
Tuesday, November 14, 2023

PORTLAND, Ore., Nov. 14, 2023 (GLOBE NEWSWIRE) -- Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both physical and digital channels.

Key Points: 
  • PORTLAND, Ore., Nov. 14, 2023 (GLOBE NEWSWIRE) -- Act-On Software, a provider of enterprise marketing automation solutions, is expanding its omnichannel marketing capability to include direct mail, enabling marketers to reach customers and prospects across both physical and digital channels.
  • As part of Act-On’s expanded webhooks capabilities , Act-On users are now able to work with third-party vendors to execute direct mail from an AP, adding offline physical engagement to marketing efforts.
  • As the holiday season approaches, integrate direct mail into your marketing automation solution as an efficient way to send personalized holiday greetings, cards, or gifts to customers, clients or employees.
  • Incorporating direct mail, such as handwritten mail by IgnitePost, into your marketing strategy can be a game-changer for businesses.

Act-On Marketing Automation expands integration capabilities to drive Open Data Strategy, new use cases for customers

Retrieved on: 
Tuesday, November 7, 2023

These open up new engagement channels and use cases, within a growing martech and salestech ecosystem.

Key Points: 
  • These open up new engagement channels and use cases, within a growing martech and salestech ecosystem.
  • As marketing technology stacks become increasingly complex and powerful, Act-On is focussed on delivering the easiest to use and most intelligent marketing automation solution, supported by an open data and extensibility philosophy.
  • Data and integrations are paramount to B2B marketers in today's digital landscape, ensuring system interoperability while leveraging the single source of truth on customer behavior data that resides in Act-On’s marketing automation platform.
  • Act-On’s expansive native, open, and flexible integration capabilities provide marketers with a versatile platform, seamlessly connecting with various data sources, tools, and applications.

Qualys Announces TruRisk, FixIT and ProtectIT Packages in AWS Marketplace

Retrieved on: 
Tuesday, October 31, 2023

FOSTER CITY, Calif., Oct. 31, 2023 /PRNewswire/ -- Qualys, Inc. (NASDAQ: QLYS), a pioneer and leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the availability of its award-winning VMDR TruRisk, FixIT and ProtectIT capabilities in AWS Marketplace priced and packaged for small-to-medium sized businesses (SMBs) and small-to-medium enterprises (SMEs).

Key Points: 
  • "With Qualys security solutions now in AWS Marketplace, I can consolidate all my security solutions in one convenient market for ease of procurement and payment."
  • VMDR TruRisk FixIT – Provides all the benefits of VMDR TruRisk as well as Qualys Patch Management for risk-based detection and remediation.
  • The Qualys deep learning AI built on AWS is the core AI platform used through the Qualys Cloud Platform.
  • Using AWS, Qualys can scale its deep learning AI infrastructure to meet the needs of its large customer base.

Act-On Software launches Advanced Analytics with AI to provide most powerful analytics in a Marketing Automation Platform

Retrieved on: 
Wednesday, October 4, 2023

Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights.

Key Points: 
  • Act-On Advanced Analytics suite includes updated funnel performance and revenue impact reports, natural language querying (NLP), and AI-driven insights.
  • Using the built-in AI capabilities, users can ask Act-On to build unique reports or uncover previously-unknown insights.
  • With Act-On Advanced Analytics, marketing users can customize reports to deeply understand marketing performance and customer engagement.
  • “This is a true analytics package within Act-On with the power and flexibility of BI,” Act-On SVP of Marketing Jeff Day said.

Act-On Software collaborates with Intel to Accelerate AI Audience Insights to Market

Retrieved on: 
Monday, September 18, 2023

PORTLAND, Ore., Sept. 18, 2023 (GLOBE NEWSWIRE) -- Act-On Software , a leading provider of enterprise marketing automation solutions, is collaborating with technology leader Intel to accelerate development of a new AI-based software capability called Act-On AI Audience Insights .

Key Points: 
  • PORTLAND, Ore., Sept. 18, 2023 (GLOBE NEWSWIRE) -- Act-On Software , a leading provider of enterprise marketing automation solutions, is collaborating with technology leader Intel to accelerate development of a new AI-based software capability called Act-On AI Audience Insights .
  • AI Audience Insights helps the user identify audience segments automatically and in a fraction of the time, accelerating a process crucial to the success of digital marketing.
  • Act-On worked with Intel and Intel AI & Machine Learning Software Portfolio to both improve model accuracy and accelerate Act-On’s time to market.
  • This collaboration is part of Intel’s efforts to democratize AI and make AI Everywhere a reality, supercharging developer productivity and performance through Intel AI & Machine Learning Software Portfolio.

Actelis Networks Announces Appointment of Senior Vice President of Sales for the Americas

Retrieved on: 
Wednesday, July 12, 2023

Mr. Harrison is returning to Actelis after a previous 10-year tenure with the Company, dating from 2002 through 2012.

Key Points: 
  • Mr. Harrison is returning to Actelis after a previous 10-year tenure with the Company, dating from 2002 through 2012.
  • After his initial time at Actelis, Mr. Harrison was Vice President of Sales and Partnerships at Avaya, where he was responsible for overseeing a nine-figure market and managing over 80 sales representatives.
  • Following his role at Avaya, he was the Vice President of Sales at Check Point Software Technologies, acting in a similar role.
  • Thereafter, he served as Vice President of North America Service at NCR Corporation, and Regional Vice President of Palo Alto Networks where his efforts and sales coordination contributed to over $100 million in annual revenue.

Act-On AI joins the chat, integrates ChatGPT to boost marketing automation email efficiency

Retrieved on: 
Tuesday, June 6, 2023

PORTLAND, Ore., June 06, 2023 (GLOBE NEWSWIRE) -- Act-On Software, a leading provider of marketing automation solutions, is launching Act-On AI Create for enhanced email generation.

Key Points: 
  • PORTLAND, Ore., June 06, 2023 (GLOBE NEWSWIRE) -- Act-On Software, a leading provider of marketing automation solutions, is launching Act-On AI Create for enhanced email generation.
  • This is part of Act-On’s multi-year commitment to further strengthen marketing automation and drive efficiency for marketers through AI.
  • Act-On AI Create is available today to help marketers instantly create relevant email content and reduce time deploying automated programs.
  • I recommend making this tool a part of others’ marketing strategies.”
    Act-On’s AI Create is available for Act-On Software users immediately, the first of many AI features to come within Act-On’s marketing automation solution.

VIDEO: Act-On invests in partners, elevating sales and marketing opportunities for countless companies

Retrieved on: 
Tuesday, January 10, 2023

Act-On’s existing partner ecosystem already includes 100+ stellar companies that work to sell and market each other’s products, including Simpleview , Marketing Guys , Goose Digital and many more.

Key Points: 
  • Act-On’s existing partner ecosystem already includes 100+ stellar companies that work to sell and market each other’s products, including Simpleview , Marketing Guys , Goose Digital and many more.
  • “A lot of companies talk about valuing their partnerships, but we want to really invest in our partners,” said Kate Johnson , CEO of Act-On Software.
  • Market-On Partner: focused on joint sales and go-to-market activity, with both sides working to cross-sell to existing customers and pursue new business together.
  • “For us at Act-On, marketing automation is just the beginning,” said Andrew McCraith , Act-On’s VP of Partnerships & Alliances.

Aware Welcomes Kevin Bobowski as Chief Marketing Officer

Retrieved on: 
Wednesday, January 11, 2023

COLUMBUS, Ohio, Jan. 11, 2023 /PRNewswire/ -- Aware, the leading collaboration intelligence platform, welcomes Kevin Bobowski as Chief Marketing Officer, effective immediately. Bobowski brings nearly 20 years of SaaS experience building world-class brands, developing high-performing teams, and driving business impact. He leads Aware's go-to-market strategy, including brand marketing, product marketing, demand generation, field marketing and sales development for Aware's full suite of collaboration solutions.

Key Points: 
  • COLUMBUS, Ohio, Jan. 11, 2023 /PRNewswire/ -- Aware , the leading collaboration intelligence platform, welcomes Kevin Bobowski as Chief Marketing Officer, effective immediately.
  • Bobowski brings nearly 20 years of SaaS experience building world-class brands, developing high-performing teams, and driving business impact.
  • He leads Aware's go-to-market strategy, including brand marketing, product marketing, demand generation, field marketing and sales development for Aware's full suite of collaboration solutions.
  • "I'm thrilled to have Kevin Bobowski join our executive leadership team and lead the charge in sharing our story with the world.

Act-On Software combats houselessness, food insecurity and STEM inequity this holiday season

Retrieved on: 
Tuesday, December 20, 2022

Portland, Ore., Dec. 20, 2022 (GLOBE NEWSWIRE) -- This holiday season, Act-On Software is matching $10,000 of employee contributions to organizations that make a difference across the US and UK.

Key Points: 
  • Portland, Ore., Dec. 20, 2022 (GLOBE NEWSWIRE) -- This holiday season, Act-On Software is matching $10,000 of employee contributions to organizations that make a difference across the US and UK.
  • These community organizations address houselessness, food insecurity and equitable access to STEM fields (science, technology, engineering and math):
    Transition Projects : an organization in Act-On’s hometown of Portland, Oregon, working to end homelessness.
  • ReadiFood : an emergency food parcel service for those in need, serving Reading, England for more than 25 years.
  • “This is simply one way we can make our communities stronger and uplift those who are underserved and underrepresented.