Product marketing

RevZilla Increases Revenue From Email With Sailthru

Retrieved on: 
Tuesday, August 25, 2020
Marketing, Information science, Human–computer interaction, Personalization, World Wide Web, Customer lifetime value, Product marketing, Services marketing

Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform, said Andrew Lim, Director of Retention Marketing at RevZilla.

Key Points: 
  • Sailthru has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform, said Andrew Lim, Director of Retention Marketing at RevZilla.
  • Using a data-driven approach, RevZilla has created a highly scaled personalization program for every rider type and customer preference.
  • Sailthrus Lifecycle Optimizer combined with other unique personalization capabilities in the platform, has driven significant increases in performance for RevZilla:
    RevZilla has successfully increased revenue through personalization.
  • Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities.

MessageGears Enhances Segment Product with Support for Facebook Custom Audiences and Google Customer Match

Retrieved on: 
Thursday, August 20, 2020
Marketing, Information science, Mobile telecommunications, Human–computer interaction, Personalization, World Wide Web, Product marketing, SMS

ATLANTA, Aug. 20, 2020 /PRNewswire-PRWeb/ --MessageGears, the customer marketing software company, announces an update to its Segment product.

Key Points: 
  • ATLANTA, Aug. 20, 2020 /PRNewswire-PRWeb/ --MessageGears, the customer marketing software company, announces an update to its Segment product.
  • The update includes support for Facebook Custom Audiences and Google Customer Match, and the ability to join and enhance data within MessageGears' Engage product.
  • MessageGears' Segment product allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS.
  • The Facebook and Google destinations are charged by the number of monthly active users sent to each destination.

PitchBook Adds VP of Product to Innovate and Evolve the PitchBook Platform

Retrieved on: 
Thursday, August 20, 2020
Amazon, 3D publishing, Prime Now, Product management, Retailers, Product marketing, Publishing, Marketing

"As we continue to uncover new use cases for our platform within the private capital markets, we are evolving to meet those needs," said John Gabbert, founder and CEO ofPitchBook.

Key Points: 
  • "As we continue to uncover new use cases for our platform within the private capital markets, we are evolving to meet those needs," said John Gabbert, founder and CEO ofPitchBook.
  • Jaeschke started hiscareer atDeloitte beforeworking his way to VP of Productat Morningstar.In this role, he ledproduct and engineeringteamsfor MorningstarDirect, the company's flagship institutional research platform.
  • After Morningstar, Jaeschkejoined Amazon where he took on leadership roles inTextbook rental, Prime Now and Amazon Business.After Amazon,heled product management teams atWeWorkandsupply chain startupFlexport.AtPitchBook, Jaeschke willlead the product teamas itcontinues toinnovatethePitchBookPlatform androll out new product features.
  • "PitchBookis a great companywith an incredible culture and product,"said Paul Jaeschke, VP of Product atPitchBook.

Qual Street Taps Medallia Insights Suite to Give Brands Deep Insights to What Consumers Want

Retrieved on: 
Thursday, August 20, 2020
Marketing, Data management, Communications, Technology, Software, Internet, Software, Computing, Medallia, Business, Product management, Software as a service, New York Stock Exchange, Product marketing

Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that Qual Street a market research firm based in the UK, has selected Medallia Insights Suite to provide its customers with consumer insights that will drive their strategic business decisions.

Key Points: 
  • Medallia, Inc. (NYSE: MDLA), the global leader in experience management, today announced that Qual Street a market research firm based in the UK, has selected Medallia Insights Suite to provide its customers with consumer insights that will drive their strategic business decisions.
  • Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management.
  • Medallias award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens.
  • Medallia, the Medallia logo, and the names and marks associated with Medallias products are trademarks of Medallia.

Shutterfly, Inc. Names Jennifer George Caligiuri Vice President of Communications and Public Relations

Retrieved on: 
Wednesday, August 19, 2020
Retail, Other Retail, Technology, Catalog, Photography, Other Technology, Software, Articles, The Wonderful Company, Food and drink, POM Wonderful, Marketing, Internal communications, Fiji Water, Product marketing, Public relations

Shutterfly, Inc., the leading retailer and manufacturing platform dedicated to helping capture, preserve, and share lifes important moments, today announced the appointment of Jennifer George Caligiuri as vice president of communications and public relations.

Key Points: 
  • Shutterfly, Inc., the leading retailer and manufacturing platform dedicated to helping capture, preserve, and share lifes important moments, today announced the appointment of Jennifer George Caligiuri as vice president of communications and public relations.
  • In this role, Jennifer will be responsible for all strategic communications functions, including media relations, executive communications, organic social media, issues management, and internal communications.
  • Jennifer brings creativity and a fresh approach to communications, with a proven track record for driving customer engagement and growth in new markets.
  • Jennifer was also previously director of corporate communications and public relations at The Wonderful Company, owner of FIJI Water, POM Wonderful, Wonderful Pistachios and Teleflora.

New Winterberry Group Research Accelerates the Future of Automotive Marketing

Retrieved on: 
Wednesday, August 19, 2020
Marketing, Advertising, Product marketing

NEW YORK, Aug. 19, 2020 (GLOBE NEWSWIRE) -- Winterberry Group , a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World .

Key Points: 
  • NEW YORK, Aug. 19, 2020 (GLOBE NEWSWIRE) -- Winterberry Group , a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce, today released new research: The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World .
  • Today, automakers have accelerated at unprecedented speed to leverage data to build, market and sell vehicles digitally, said Michael Harrison, managing partner of Winterberry Group.
  • The Drive for Data: The Future of Automotive Marketing in a Customer-Centric World, is available for download at: https://www.winterberrygroup.com/insights-library/the-drive-for-data .
  • Winterberry Group is a specialized management consultancy with deep experience in advertising, marketing, data, technology and commerce.

EMS Industry Veteran Eric Sicard Joins Intervala Business Development Team

Retrieved on: 
Wednesday, August 19, 2020
Technology, Engineering, Hardware, Manufacturing, Articles, Engineering, Academic disciplines, Electronics manufacturing services, Reliability engineering, New product development, Supply chain management, Product marketing

Intervala LLC , a full-service manufacturer of high-reliability, precision electronic and electromechanical products , announced today that Eric Sicard has joined the Company as senior business development manager.

Key Points: 
  • Intervala LLC , a full-service manufacturer of high-reliability, precision electronic and electromechanical products , announced today that Eric Sicard has joined the Company as senior business development manager.
  • A 20-year veteran of the electronics manufacturing services (EMS) industry, Sicard is responsible for cultivating customer relationships and new business opportunities for Intervala.
  • Sicard joined Intervala after seven years with TT Electronics plc, a global provider of engineered electronics for performance-critical applications, where he served most recently as market development manager responsible for securing new customer accounts.
  • Eric is a successful business development professional with a strong and diverse background in the EMS industry, including experience in sales, program management, new product introduction, supply chain management, sourcing and product costing, said Teresa Huber , president and CEO.

Trawick International Appoints Seasoned Communications and Marketing Executive to Lead Corporate Communications

Retrieved on: 
Tuesday, August 18, 2020
Articles, Communication, Product management, Corporate communication, Marketing, Trawick, Internal communications, Product marketing, Public relations

In his new role, Mr. DeLibero will be responsible for administering corporate communications operations, promoting and positioning the Trawick International brand to reflect the company's strategic direction.

Key Points: 
  • In his new role, Mr. DeLibero will be responsible for administering corporate communications operations, promoting and positioning the Trawick International brand to reflect the company's strategic direction.
  • "John has a proven track record of planning and leading communications and marketing strategies for public and private organizations," saidDaryl Trawick,Owner, Trawick International.
  • Mr. DeLibero is a successful communications and marketing professional with over 15 years of experience in managing communications programs, public relations, internal communications and marketing.
  • Trawick International offers a variety of international and domestic travel insurance plans and continues to research ground-breaking products and ideas for travelers everywhere.

Aisle Rocket Appoints Noah Freeman as Head of Product

Retrieved on: 
Tuesday, August 18, 2020
Marketing, Product marketing

CHICAGO, Aug. 18, 2020 (GLOBE NEWSWIRE) -- Aisle Rocket , a Chicago-based marketing agency that unifies creative services, data and technology to drive results, announced today that it had promoted Noah Freeman to the role of Head of Product.

Key Points: 
  • CHICAGO, Aug. 18, 2020 (GLOBE NEWSWIRE) -- Aisle Rocket , a Chicago-based marketing agency that unifies creative services, data and technology to drive results, announced today that it had promoted Noah Freeman to the role of Head of Product.
  • Previously Freeman was the Chief Technology Officer and co-founder of Social Fulcrum, a leading social agency that was acquired by Aisle Rocket in 2019.
  • In his new role at Aisle Rocket, Freeman will lead the agencys product team to develop data-driven solutions across all digital channels.
  • Freeman added that recent product developments at Aisle Rocket would lead to a new range of exciting opportunities for clients.

Mike Flynn Joins DC Experience Agency Blue Water + MissionSide As Vice President, Technology

Retrieved on: 
Friday, August 14, 2020
Business, Articles, Product management, Brand management, Services marketing, Analytics, Big data, Business intelligence, Product marketing, Marketing, Personalization, Customer experience

WASHINGTON, Aug. 14, 2020 /PRNewswire-PRWeb/ -- Blue Water + MissionSide, a full lifecycle customer experience agency headquartered in Washington, D.C., adds Mike Flynn to its growing technology team.

Key Points: 
  • WASHINGTON, Aug. 14, 2020 /PRNewswire-PRWeb/ -- Blue Water + MissionSide, a full lifecycle customer experience agency headquartered in Washington, D.C., adds Mike Flynn to its growing technology team.
  • As a senior marketing technology professional, with over 20 years of experience leading multi-disciplinary marketing technology programs for domestic and international clients across a diverse set of industries, Mike brings expertise in sales, solutions, delivery, and practice leadership.
  • Prior to joining Blue Water + MissionSide, Mike grew his experience on an assortment of engagements that include customer experience optimization, customer data management, personalization, technology implementation, and marketing analytics, where he strove to meld his passion for technology with his drive to help marketers succeed.
  • Blue Water + MissionSide is a full lifecycle customer experience agency working for organizations across all points of communication, combining human touch with digital expertise to create outcomes that matter.