GLOSSIER RENEWS AND EXPANDS PARTNERSHIP WITH WNBA
NEW YORK, March 13, 2024 /PRNewswire/ -- Glossier, Inc. and the Women's National Basketball Association (WNBA) today announced an extension of their marketing partnership, building on a dynamic and innovative collaboration that launched in 2020.
- NEW YORK, March 13, 2024 /PRNewswire/ -- Glossier, Inc. and the Women's National Basketball Association (WNBA) today announced an extension of their marketing partnership, building on a dynamic and innovative collaboration that launched in 2020.
- As an Official Beauty Partner of the WNBA, the brand will bring more Glossier to more WNBA athletes and fans by activating at tentpole events and launching WNBA-themed content amplifying players' voices and stories.
- "Glossier celebrates beauty in real life and our partnership with the WNBA embodies that philosophy," said Kyle Leahy, CEO of Glossier.
- “We’re thrilled to extend our partnership with Glossier, which has continued to show a strong commitment to the league and WNBA players,” said WNBA Commissioner Cathy Engelbert.