Crown Royal

CROWN ROYAL LAUNCHES HIGHLY ANTICIPATED FLAVOR INNOVATION CROWN ROYAL BLACKBERRY FLAVORED WHISKY

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Wednesday, March 13, 2024

NEW YORK, March 13, 2024 /PRNewswire/ -- Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky. This new liquid is the perfect addition to the brand's flavor portfolio for spring and summer and has already taken social media by storm with  consumers +21 sharing their love for the new flavor and exploring their own cocktail innovations.

Key Points: 
  • This Limited Time Offering joins the Canadian Whisky Brand's flavor portfolio alongside Regal Apple, Peach, Salted Caramel, and Vanilla Just In Time for Spring
    NEW YORK, March 13, 2024 /PRNewswire/ -- Canadian whisky brand and leader in flavored offerings, Crown Royal, has officially announced its highly anticipated limited edition release of Blackberry Flavored Whisky.
  • The result is a vibrantly delicious whisky, bursting with the luscious flavor of blackberry and the distinctive smoothness of Crown Royal.
  • Crown Royal Blackberry Flavored Whisky stands out as a versatile blend, showcasing its adaptability across various hosting occasions.
  • The brand emphasizes this versatility through its four recommended cocktails - Royal Blackberry Lemonade, their signature serve that perfectly balances the sweetness of blackberries with a burst of lemon, Crown Royal Blackberry Bramble, Crown Blackberry Collins, and a Royal Blackberry Mojito.

Instigate Names Tony Bagnulo as Vice President of Trade Marketing

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Friday, March 8, 2024

ATLANTA, March 8, 2024 /PRNewswire/ -- Richard Leslie, President of Atlanta-based agency, Instigate , today announced spirits industry veteran Tony Bagnulo has joined the firm as vice president of trade marketing.

Key Points: 
  • ATLANTA, March 8, 2024 /PRNewswire/ -- Richard Leslie, President of Atlanta-based agency, Instigate , today announced spirits industry veteran Tony Bagnulo has joined the firm as vice president of trade marketing.
  • Bagnulo has 20 years' experience in beer, wine and spirits marketing, and will lead the agency's efforts with 21+ products in the on and off premise trade strategy, program development and activation as well as experiential marketing and sales support.
  • A Veteran of the United States Army, Bagnulo has developed and implemented trade marketing strategies for Diageo, Bacardi USA, and Sidney Frank Importing Company for leading global brands including Johnnie Walker, Crown Royal, Jägermeister, Ketel One and Bacardi.
  • "Tony is a seasoned veteran and brings a wealth of spirits marketing knowledge to Instigate," said Leslie.

CROWN ROYAL TEAMS UP WITH HOUSTON LEGEND BUN B TO KICK OFF RODEOHOUSTON® AND CELEBRATE LOCAL ARTISTRY

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Tuesday, March 5, 2024

HOUSTON, March 5, 2024 /PRNewswire/ -- Award-winning whisky brand Crown Royal returns to the 2024 Houston Livestock Show and Rodeo™ as a title sponsor to celebrate the rich culture in Houston surrounding the rodeo. This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities. The brand also debuted the Crown Royal Saloon & Showroom, which spotlighted rodeo fashion and encouraged rodeo-goers to "tip their hat" to the local artisans who continue to keep rodeo culture from fashion, music, design and more, thriving. Rodeo goers are invited to visit the Crown Royal Saloon & Showroom during Go Tejano Day weekend (March 8 – 10) and pay homage to the pioneers of rodeo fashion and culture.

Key Points: 
  • This year, Crown Royal has teamed up with Houston Legend Bun B to kick off the rodeo festivities.
  • On February 29, Crown Royal kicked off the rodeo festivities with Houston native, Bun B, and hosted "Hats Off to Houston," an intimate dinner attended by the city's tastemakers and fashion trendsetters.
  • The celebration raised a glass to the Houston legend and the local artistry that is at the heart of Houston's rich culture.
  • "What better way to kick off Rodeo other than with Houston legend, Bun B?

CALVIN HARRIS, CAMILA CABELLO, IVANKA TRUMP & JARED KUSHNER, ALIX EARLE, RICK ROSS, ANUEL AA, AND MORE ATTEND THE 2024 PEGASUS WORLD CUP PRESENTED BY BACCARAT

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Monday, January 29, 2024

HALLANDALE BEACH, Fla., Jan. 28, 2024 /PRNewswire/ -- 1/ST's 2024 Pegasus World Cup presented by Baccarat, took place in front of a sold-out crowd of 10,000+ guests on Saturday, January 27, at Gulfstream Park in Hallandale Beach, Florida. NBC/Peacock returned as the official broadcast partner of the 2024 Pegasus World Cup with live coverage of the event. The race day concluded with an unforgettable headline performance by Grammy award-winning producer, DJ and songwriter Calvin Harris who wowed the crowd with a set of his biggest hits.

Key Points: 
  • NBC/Peacock returned as the official broadcast partner of the 2024 Pegasus World Cup with live coverage of the event.
  • The winning owners, trainers and jockeys from the three championship races were presented with Pegasus World Cup Championship Rings, designed by local Miami jeweler BooDaddy Diamonds.
  • "The 2024 Pegasus World Cup presented by Baccarat was record-setting in every way!"
  • The 2024 Pegasus World Cup donated $25,000 to support these efforts and will donate 10% of all Pegasus merchandise sales to the charity.

TACO BELL PRESENTS H.WOOD HOMECOMING CELEBRATION IN LAS VEGAS FOR THE BIG GAME WEEKEND

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Friday, January 26, 2024

LAS VEGAS, Jan. 26, 2024 /PRNewswire/ -- The h.wood Group and Uncommon Entertainment today announce the return of h.wood Homecoming, kicking off the big game weekend in Las Vegas, NV. Taking place over two nights, this iconic celebration will fuse together the worlds of sports and entertainment once again to deliver the most sought-after destination during football's biggest moment of the season.

Key Points: 
  • Capturing the glittering essence and nostalgic charm of "Old School Las Vegas", the immersive space will transport guests back in time to a bygone era where infectious swank meets timeless allure.
  • Friday night will be presented by Taco Bell with support throughout the weekend from MTN DEW BAJA BLAST, GHOST® ENERGY,  Crown Royal - the official whisky partner of h.wood Homecoming - and NYX Professional Makeup.
  • Once again encouraging guests to Live Más during the biggest sports weekend of the year, Taco Bell will show up unlike ever before to provide its biggest and boldest experiences yet.
  • NYX, debuting its first big game commercial on Sunday, will feature their viral hit product Duck Plump High Pigment Gloss at the event.

This Week in Sports News: 10 Stories You Need to See

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Friday, November 17, 2023

NEW YORK, Nov. 17, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help journalists covering the sports industry stay on top of the week's most newsworthy and popular releases, here's a roundup of stories from the week that shouldn't be missed.

Key Points: 
  • NEW YORK, Nov. 17, 2023 /PRNewswire/ -- With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire.
  • The list below includes the headline (with a link to the full text) and an excerpt from each story.
  • Click on the press release headlines to access accompanying multimedia assets that are available for download.
  • Subject Matter Experts: Access ProfNet , a database of industry experts to connect with as sources or for quotes in your articles.

CROWN ROYAL CELEBRATES THE HOSTS THAT MAKE GAMEDAY GREAT THIS NFL SEASON!

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Tuesday, November 14, 2023

NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crown Royal, the first-ever whisky partner of the National Football League (NFL), launched year three of their Kick Off with Crown (KOWC) campaign. Generosity is at the core of the brand and has been brought to life over the years through its long-term commitment to the military, its support of the Black rodeo community, its give back efforts via the KOWC campaign and so much more. In 2021, the KOWC campaign supported hospitality workers, in 2022 it championed delivery workers, this year Crown Royal is bringing it back home and celebrating those that serve and help ensure guests have everything they need during this season, from volunteers to generous hosts.

Key Points: 
  • NEW YORK, Nov. 14, 2023 /PRNewswire/ -- Crown Royal, the first-ever whisky partner of the National Football League (NFL), launched year three of their Kick Off with Crown (KOWC) campaign.
  • Crown Royal has teamed up with NFL Hall-Of-Famer, DeMarcus Ware, to share his favorite game day items in a custom-curated shopping cart on the largest online grocery marketplace in North America.
  • "As a long-time partner, I am excited to work with Crown Royal for another NFL season and give fans the inside scoop on some of my favorite gameday items," says DeMarcus Ware.
  • During the organization's busiest time, Crown Royal will celebrate Feeding America volunteers in a select market and treat them to a special gameday watch party.

CROWN ROYAL AND JORDAN DAVIS JOIN FORCES TO HONOR VETERAN ENTREPRENEURS AT "THE 57TH ANNUAL CMA AWARDS"

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Thursday, November 9, 2023

NASHVILLE, Tenn., Nov. 9, 2023 /PRNewswire/ -- Ahead of Veterans Day, Crown Royal in its sixth year as the exclusive whisky of the CMA Awards raised a glass to Bunker Labs, a non-profit organization supporting veterans and veteran-owned businesses, with the help of Country music star, Jordan Davis. As a long-standing supporter of the military community, the award-winning whisky brand is proud to give back to those who selflessly serve others by honoring Bunker Labs CEO, Blake Hogan with their prestigious, That Deserves a Crown award. Hogan joined Davis on the CMA Awards stage last night where he was honored for his contributions to Bunker Labs and Crown Royal surprised the organization with a $50,000 donation.

Key Points: 
  • Hogan joined Davis on the CMA Awards stage last night where he was honored for his contributions to Bunker Labs and Crown Royal surprised the organization with a $50,000 donation.
  • The Purple Bag Project is a program designed to convert donated Crown Royal bags into care packages to send to American military stationed around the world.
  • For over a decade, Crown Royal has partnered with Packages from Home on the initiative and has donated over 1 million care packages.
  • This year, Jordan Davis joined Bunker Labs and its veteran entrepreneurs to participate in a Purple Bag Project event in the local Nashville area.

CROWN ROYAL INTRODUCES A WHISKY MASTERPIECE AGED 30 YEARS: AN EXTRA RARE BLEND WITH UNPARALLELED COMPLEXITY

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Wednesday, November 1, 2023

NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Award-winning Canadian Whisky brand, Crown Royal, is proud to continue its commitment to luxury offerings within the category with the release of Crown Royal Aged 30 Years- the brand's most aged and complex blend to date.

Key Points: 
  • NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Award-winning Canadian Whisky brand, Crown Royal, is proud to continue its commitment to luxury offerings within the category with the release of Crown Royal Aged 30 Years- the brand's most aged and complex blend to date.
  • This exceptional expression promises to delight whisky connoisseurs and collectors with its craftsmanship and contemporary approach to luxury.
  • Each whisky in this blend was distilled in the brand's famed Coffey still, one of the few of its kind operating in North America.
  • "We are incredibly proud to introduce this exceptional 30-year-old whisky as the second evolution of our Extra Rare series," stated Tatiana Conti, Vice President, Crown Royal.

MATRACA BERG TO BE HONORED WITH BMI ICON AWARD AT THE 71st ANNUAL BMI COUNTRY AWARDS ON NOV. 7TH

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Wednesday, October 4, 2023

NASHVILLE, Tenn., Oct. 4, 2023 /PRNewswire/ -- BMI (Broadcast Music, Inc.) will recognize the unparalleled career of groundbreaking songwriter Matraca Berg by presenting her with the BMI Icon Award during the 71st annual BMI Country Awards to be held at BMI's Nashville office on Nov. 7th. BMI's President and CEO, Mike O' Neill will host the event with Nashville's VP of Creative, Clay Bradley.

Key Points: 
  • BMI's President and CEO, Mike O' Neill will host the event with Nashville's VP of Creative, Clay Bradley.
  • BMI will also reveal the Country Songwriter of the Year, Country Song of the Year and Country Publisher of the Year, while celebrating the top songwriters and music publishers behind this past year's 50 most-performed songs in Country music during their annual invitation-only event.
  • The BMI Icon Award is given to exceptional songwriters in recognition of their unique and indelible influence on music makers over many generations.
  • A special thank you to BMI's longtime partners Crown Royal and George Dickel as well as its new partner WP Global Private Equity Partners for supporting the 71st annual BMI Country Awards.