Music Superstars Eric Church and Morgan Wallen Unite to Revive Field & Stream, Beloved Outdoor Brand
NASHVILLE, Tenn., Jan. 25, 2024 /PRNewswire/ -- Country music artists Eric Church and Morgan Wallen, along with a group of experienced brand builders, announce today the acquisition and relaunch of Field & Stream, the pre-eminent outdoor lifestyle brand with origins back to 1871. The group, led by Church and Wallen, purchased the retail side of the trademark from DICK'S Sporting Goods, as well as the media platform from Recurrent in a move that not only unifies the legacy brand under the same ownership for the first time in its 150-year history, but also leads to the resurrection of the print magazine through a membership community.
- NASHVILLE, Tenn., Jan. 25, 2024 /PRNewswire/ -- Country music artists Eric Church and Morgan Wallen, along with a group of experienced brand builders, announce today the acquisition and relaunch of Field & Stream , the pre-eminent outdoor lifestyle brand with origins back to 1871.
- Country music artists Eric Church and Morgan Wallen announce the acquisition and relaunch of Field & Stream.
- "I can remember my grandfather kept a few of his favorite Field & Stream magazines on the dash of his truck," said Church.
- "That truck took us on hundreds of outdoor adventures and I all but memorized every story and every picture on every page.