State Farm® re-signs as title sponsor for WNBA Friday Night Spotlight on ION, invests in programming for NWSL
Last season, 23 national WNBA games on ION over 15 weeks reached 12.3 million viewers and increased the WNBA's audience by 24% -- from 31.5 million for all other networks combined to 39 million, according to Nielsen. The WNBA on ION, weekly doubleheaders, also added more than 6.4 million female viewers, according to Nielsen.
- CINCINNATI, March 27, 2024 /PRNewswire/ -- State Farm has signed a new multiyear agreement to serve as title sponsor of the State Farm WNBA Friday Night Spotlight on ION.
- In addition, State Farm has invested in the National Women's Soccer League Saturday Night Soccer on ION with primary brand positioning and in-game sponsorship.
- "State Farm is a champion for women's sports, and this sponsorship is one way we're committed to bringing more awareness and visibility," said Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm.
- State Farm has had an 11-year relationship with the WNBA, going back to 2013, when it became presenting sponsor of the WNBA Draft.