Smirnoff

BOLD FLAVORS, UNLIKELY DUOS: NEW SMIRNOFF SMASH VODKA SODA BRINGS AN UNEXPECTED PICKLEBALL SMASHUP TO THE VEGAS STRIP

Retrieved on: 
Tuesday, February 6, 2024

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- While the world anxiously awaits Super Bowl LVIII, another fierce competition is set to take Las Vegas by storm. Smirnoff and the hip-hop superstar Saweetie are bringing bold flavors and duos to Sin City ahead of The Big Game to unveil NEW Smirnoff SMASH Vodka Soda to the world. Available in four deliciously daring flavors at just 100 calories each, the first-ever ready-to-drink vodka soda from the brand is poised to make a splash, errr, smash like never before.

Key Points: 
  • Smirnoff and the hip-hop superstar Saweetie are bringing bold flavors and duos to Sin City ahead of The Big Game to unveil NEW Smirnoff SMASH Vodka Soda to the world.
  • Smirnoff is welcoming those in Las Vegas (21+) to experience the Smirnoff SMASH Pickle Bowl – situated along the iconic Las Vegas Strip – and play a round or two of America's new favorite sport before tasting the bold and delicious flavors of new Smirnoff SMASH Vodka Soda.
  • "Our new Smirnoff SMASH Vodka Soda continues the legacy of unparalleled flavor innovation from the makers of the World's No.
  • The NEW Smirnoff SMASH Vodka Soda variety pack will add more boldness and excitement to your game day celebrations.

Diageo Digital Transformation Strategy Analysis Report 2023: Accelerators, Incubators, and Other Innovation Programs

Retrieved on: 
Saturday, February 3, 2024

Diageo Plc (Diageo) is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products.

Key Points: 
  • Diageo Plc (Diageo) is an alcoholic beverages company that produces, distributes, markets, and sells spirits and beer products.
  • The report furnishes a wealth of information and valuable insights into Diageo's technology activities, making it an indispensable resource for those interested in the company's digital transformation endeavors.
  • It offers a deep understanding of Diageo's digital transformation strategies and innovation programs, shedding light on how the company leverages technology to drive growth and innovation.
  • Furthermore, the report presents an overview of Diageo's technology initiatives, encompassing details about partnerships, product launches, and acquisitions.

ARI WEISS LAUNCHES INDEPENDENT ADVERTISING AGENCY QUALITY EXPERIENCE

Retrieved on: 
Tuesday, January 30, 2024

NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).

Key Points: 
  • NEW YORK, Jan. 30, 2024 /PRNewswire/ -- Ari Weiss, former Global Chief Creative Officer at Omnicom Group agency DDB, is officially launching his next endeavor today: an independent advertising agency called Quality Experience (QX).
  • Quality Experience is built on the core belief that "Experience is everything and everything is an experience."
  • "We're not talking just experiential marketing; at Quality Experience, we believe all aspects of advertising should be looked at as experiences.
  • But, if you create a quality experience for consumers by treating every interaction as an opportunity, you earn their attention, affinity, and loyalty."

The Recording Academy®’s GRAMMY® House, Presented by Mastercard®, Returns Thurs, Feb. 1 – Sat, Feb. 3, 2024

Retrieved on: 
Wednesday, January 24, 2024

GRAMMY House is presented by Mastercard and runs from Thurs, Feb. 1, 2024, to Sat, Feb. 3, 2024, in Los Angeles.

Key Points: 
  • GRAMMY House is presented by Mastercard and runs from Thurs, Feb. 1, 2024, to Sat, Feb. 3, 2024, in Los Angeles.
  • View the full release here: https://www.businesswire.com/news/home/20240124388149/en/
    “I am so excited for this second installment of GRAMMY House,” said Harvey Mason jr., CEO of the Recording Academy.
  • GRAMMY House concludes with the debut of Academy Proud – the Recording Academy’s new initiative dedicated to uplifting the LGBTQIA+ community.
  • The Recording Academy will honor the 2024 Class of #GRAMMYsNextGen Ambassadors and Advisors with a private Power Brunch to celebrate the year’s successes.

CALVIN HARRIS, CAMILA CABELLO, IVANKA TRUMP & JARED KUSHNER, ALIX EARLE, RICK ROSS, ANUEL AA, AND MORE ATTEND THE 2024 PEGASUS WORLD CUP PRESENTED BY BACCARAT

Retrieved on: 
Monday, January 29, 2024

HALLANDALE BEACH, Fla., Jan. 28, 2024 /PRNewswire/ -- 1/ST's 2024 Pegasus World Cup presented by Baccarat, took place in front of a sold-out crowd of 10,000+ guests on Saturday, January 27, at Gulfstream Park in Hallandale Beach, Florida. NBC/Peacock returned as the official broadcast partner of the 2024 Pegasus World Cup with live coverage of the event. The race day concluded with an unforgettable headline performance by Grammy award-winning producer, DJ and songwriter Calvin Harris who wowed the crowd with a set of his biggest hits.

Key Points: 
  • NBC/Peacock returned as the official broadcast partner of the 2024 Pegasus World Cup with live coverage of the event.
  • The winning owners, trainers and jockeys from the three championship races were presented with Pegasus World Cup Championship Rings, designed by local Miami jeweler BooDaddy Diamonds.
  • "The 2024 Pegasus World Cup presented by Baccarat was record-setting in every way!"
  • The 2024 Pegasus World Cup donated $25,000 to support these efforts and will donate 10% of all Pegasus merchandise sales to the charity.

‘Tis the Season for NEW Holiday Cocktails at Applebee’s

Retrieved on: 
Monday, November 13, 2023

Starting today, guests can enjoy Applebee’s NEW festive $5 Mucho Cocktails along with $6 Stella Artois Brewtus draft beers.

Key Points: 
  • Starting today, guests can enjoy Applebee’s NEW festive $5 Mucho Cocktails along with $6 Stella Artois Brewtus draft beers.
  • View the full release here: https://www.businesswire.com/news/home/20231113958474/en/
    Applebee's NEW $5 holiday cocktails are the perfect way to get into the holiday 'spirit.'
  • *
    “Our Sleigh Bell Sips deliver holiday cheer in every sip,” said Patrick Kirk, vice president of beverage innovation at Applebee’s.
  • “One taste of these holiday cocktails or cold Stella Artois draft beer, and you’ll be dashing through the snow to order another round!

Diageo launches inaugural global consumer trends report, 'Distilled'

Retrieved on: 
Wednesday, December 13, 2023

LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.

Key Points: 
  • LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.
  • The report has uncovered five global trends that are shaping consumer behaviour.
  • This is one of the newer trends but on the rise (+39%), with consumers searching for meaningful & unique experiences over wealthy gifts.
  • Giles Hedger, Global Consumer Planning Director at Diageo, commented: "Socialising is the wider behavioural 'category' that drives Total Beverage Alcohol consumption - it's the fuel that powers the engine.

Diageo launches inaugural global consumer trends report, 'Distilled'

Retrieved on: 
Wednesday, December 13, 2023

LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.

Key Points: 
  • LONDON, Dec. 13, 2023 /PRNewswire/ -- Diageo, maker of Smirnoff, Gordon's, and Guinness, has today launched a global report offering insight into consumer trends around the world.
  • The report has uncovered five global trends that are shaping consumer behaviour.
  • This is one of the newer trends but on the rise (+39%), with consumers searching for meaningful & unique experiences over wealthy gifts.
  • Giles Hedger, Global Consumer Planning Director at Diageo, commented: "Socialising is the wider behavioural 'category' that drives Total Beverage Alcohol consumption - it's the fuel that powers the engine.

Diageo launches 'The Magic of Moderate Drinking' ahead of the festive period

Retrieved on: 
Friday, December 1, 2023

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.

Key Points: 
  • LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
  • The campaign will show consumers that by drinking better, not more, you can savour every moment and occasion.
  • Supporting the launch of the campaign, Diageo has created a new and refreshed dedicated positive drinking page on its website.
  • The site will be host to resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands.

Diageo launches 'The Magic of Moderate Drinking' ahead of the festive period

Retrieved on: 
Friday, December 1, 2023

LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.

Key Points: 
  • LONDON, Dec. 1, 2023 /PRNewswire/ -- Diageo, the maker of Guinness, Smirnoff and Johnnie Walker, has today launched a new global responsible drinking campaign: "The Magic of Moderate Drinking," that looks to make moderation aspirational and encourages consumers to drink responsibly over the festive period.
  • The campaign will show consumers that by drinking better, not more, you can savour every moment and occasion.
  • Supporting the launch of the campaign, Diageo has created a new and refreshed dedicated positive drinking page on its website.
  • The site will be host to resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands.