Smirnoff

Brand Leaders Convene on September 29 in New York, 2023 Portada Live Conference Dates Announced

Retrieved on: 
Wednesday, September 28, 2022

Senior marketers from Anheuser-Busch, T-Mobile, Pernod-Ricard, Comcast and Digitas are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022 .

Key Points: 
  • Senior marketers from Anheuser-Busch, T-Mobile, Pernod-Ricard, Comcast and Digitas are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference in New York on September 29, 2022 .
  • Portada also announced the Portada Live marketing conferences dates and locations for 2023 : Mexico City on April 13, 2023 and New York City on September 28, 2023.
  • Both conferences will also have an important virtual format including 1:1 meetings between brand marketers and service providers.
  • Partners of Portada Live September 29 include:

But First, Cold Brew! Baileys Deliciously Light Partners with Lavazza to Offer Innovative Ways to Enjoy Cold Brew Coffee Year-Round

Retrieved on: 
Tuesday, September 27, 2022

NEW YORK, Sept. 27, 2022 /PRNewswire/ -- Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included! To help kick-off National Coffee Day and settle the year-round iced coffee debate once and for all, Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old iconic Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza's Ready-To-Drink Organic Cold Brew Coffees (the pairing you've needed all along).

Key Points: 
  • Just because summer's over doesn't mean you can't sip on a Baileys Deliciously Light and Lavazza cold brew coffee!
  • NEW YORK, Sept. 27, 2022 /PRNewswire/ -- Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included!
  • Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9091351-baileys-deliciously-ligh...
    Just in time for National Coffee Day on September 29th, Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavors of Baileys paired with Lavazza's line of four organic RTDCold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.
  • "Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza's ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere," says Stacey Cunningham, Director of Baileys & Liqueurs, Diageo North America.

Aviation American Gin’s New Distillery Opens its Doors in Portland, Oregon

Retrieved on: 
Friday, September 23, 2022

Today, Aviation American Gin celebrates the grand opening of the highly-anticipated Aviation American Gin Distillery and Visitor Center in its hometown of Portland, Oregon.

Key Points: 
  • Today, Aviation American Gin celebrates the grand opening of the highly-anticipated Aviation American Gin Distillery and Visitor Center in its hometown of Portland, Oregon.
  • Were thrilled to announce that the Aviation American Gin Distillery is officially open for business in Portland, Oregon and everyone (21 years and older) is welcome, said Ryan Reynolds, Aviation American Gins Co-Owner.
  • Were proud to be opening the Aviation American Gin Distillery in the company's hometown, said Christina Choi, Senior Vice President at Diageo.
  • Created by a unique bartender / distiller partnership, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.

Aviation American Gin's New Distillery Opens its Doors in Portland, Oregon

Retrieved on: 
Friday, September 23, 2022

PORTLAND, Ore., Sept. 23, 2022 /PRNewswire/ -- Today, Aviation American Gin celebrates the grand opening of the highly-anticipated "Aviation American Gin Distillery and Visitor Center" in its hometown of Portland, Oregon. The state-of-the-art, nearly 33k sq. ft. facility features an intimate tasting room, exceptional draft cocktail bar and gift shop. As part of the interactive experience, visitors can get a sneak peek at co-owner Ryan Reynolds' office, which doubles as an escape room, inviting guests to solve a series of puzzles and identify various Easter eggs to get out.

Key Points: 
  • PORTLAND, Ore., Sept. 23, 2022 /PRNewswire/ -- Today, Aviation American Gin celebrates the grand opening of the highly-anticipated "Aviation American Gin Distillery and Visitor Center" in its hometown of Portland, Oregon.
  • We're thrilled to announce that the Aviation American Gin Distillery is officially open for business in Portland, Oregon and everyone (21 years and older) is welcome," said Ryan Reynolds, Aviation American Gin's Co-Owner.
  • We're proud to be opening the Aviation American Gin Distillery in the company's hometown," said Christina Choi, Senior Vice President at Diageo.
  • Created by a unique bartender / distiller partnership, Aviation American Gin operates a distillery, packaging facility and visitor experience in Portland, OR.

Diageo North America Named to the Top 10 Best Companies for 2022

Retrieved on: 
Wednesday, September 21, 2022

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20220921005923/en/
    Seramount (formerly Working Mother Media), part of EAB, announced its list of 2022 100 Best Companies, including Diageo North America in its Top 10.
  • In addition to this honor, Diageo North America has been recognized by Seramount as a Top Company for Executive Women, a 2022 Best Company for Multicultural Women and a 2022 Best Companies for Dads.
  • We are committed to having market leading policies and practices that support all our people and help them thrive, said Laura Watt, EVP, Human Resources, Diageo North America.
  • Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

GEORGE DICKEL AND SOCIAL HOUR BRING BACK AWARD-WINNING, AUTUMNAL INSPIRED WHISKEY SOUR OFFERING

Retrieved on: 
Tuesday, September 20, 2022

NEW YORK, Sept. 20, 2022 /PRNewswire/ -- With the official kick start of fall right around the corner, people are looking forward to the return of seasonal cocktails. While there traditionally have not been many fall-inspired takes on classic cocktails available for people to enjoy at home, George Dickel and Social Hour, the pioneering craft canned cocktail brand, are bringing the Harvest Whiskey Sour canned cocktail back to make enjoying an autumn-inspired craft cocktail from home easier than ever before. With the return of this release, fans of craft cocktails don't have to sacrifice quality for convenience, as this offering exemplifies the high standard expected from these brands. This year, the Harvest Whiskey Sour received a score of 95 points from the prestigious Ultimate Spirits Challenge Competition, being designated as a Top 100 Spirit and earning the Chairman's Trophy for best ready-to-drink whiskey cocktail.

Key Points: 
  • Uniquely, Harvest Whiskey Sour is made using 13-year-old George Dickel Tennessee Whisky (from distilling season Spring 2007) and makes it easy to enjoy a seasonal craft cocktail at home.
  • "Releasing the Whiskey Harvest Sour with Social Hour was our first venture in the canned cocktail space.
  • "Fall-centric spins on the whiskey sour were always one of the most popular seasonal cocktails when I was bartending.
  • The Harvest Whiskey Sour is designed to give a craft cocktail experience from the comfort of home," said Tom Macy, Co-Founder and CEO at Social Hour Cocktails.

A Greener Tomorrow For All The People: Smirnoff to Work Towards A Sustainable Future With New Recycling Program

Retrieved on: 
Tuesday, September 20, 2022

CHICAGO, Sept. 20, 2022 /PRNewswire/ -- Following World Cleanup Day on Sept. 17, Smirnoff announced today it will embark on a mission to develop more sustainable packaging and systems by 2030.

Key Points: 
  • As part of its mission to build a more sustainable future, Smirnoff is heading to the Windy City, to partner on an initiative to collect used glass for processing into new bottles for future Smirnoff products.
  • "We're thrilled to be partnering with Smirnoff on this initiative, a brand that clearly values sustainable practices and bettering our communities for future generations."
  • However you decide to enjoy Smirnoff, be sure to drink responsibly and always remember to reduce, reuse and recycle.
  • 21 Vodka and Smirnoff Ice, a line of flavors in North America and ready-to-serve flavored malt beverages including Smirnoff Seltzer and Smirnoff Ice Smash.

CROWN ROYAL TEAMS UP WITH UBER EATS AND NFL LEGEND ED REED TO KICK OFF THE NFL SEASON BY MATCHING GAMEDAY TIPS TO COURIERS ACROSS THE COUNTRY

Retrieved on: 
Monday, September 19, 2022

NEW YORK, Sept. 19, 2022 /PRNewswire/ -- Crown Royal kicked off year two as the first-ever whisky sponsor of the NFL with an Uber Eats partnership to give back to couriers who help fans celebrate gameday. This season the award-winning Canadian whisky brand will be matching customer tips to couriers, 21+, one hour before Sunday kickoff for 1:00 p.m. ET games in select cities*. Crown Royal brought the campaign to life with long-time partner and NFL Legend Ed Reed who surprised lucky delivery drivers with tickets to their favorite team's regular season openers.

Key Points: 
  • Crown Royal brought the campaign to life with long-time partner and NFL Legend Ed Reed who surprised lucky delivery drivers with tickets to their favorite team's regular season openers.
  • All season long, fans can head to crownroyal.com and @crownroyal on Instagram to hear the stories of couriers who help make gameday great.
  • "This season, we're proud to partner with Uber Eats and give back directly to the delivery drivers who work tirelessly to make gameday happen."
  • Uber Eats will match tips by consumers under 21 years old and tips made to couriers under 21 years old.

A Thirst for Doing Good

Retrieved on: 
Thursday, September 15, 2022

NEW YORK, Sept. 15, 2022 /PRNewswire/ -- Since 1759, Guinness has been serving more than just beer, and for all of us, the time to serve is now.

Key Points: 
  • Burrow will join forces with Guinness, alongside the original "Joe Cool," legendary quarterback Joe Montana, who has been working with the brand since 2020.
  • Burrow first inspired millions in his 2019 Heisman Trophy speech, where he delivered an impactful message about poverty and food insecurity in his hometown in Southeast Ohio.
  • "Teaming up with a brand like Guinness, who has 'giving back' at the core of what they do, just makes sense."
  • "But it's also inspiring to see what he's doing off the field by giving back and investing his time for good causes.

CELEBRATING THOSE WHO DO IT POR AMOR: THE TEQUILA DON JULIO FUND GRANT PROGRAM RETURNS FOR HISPANIC HERITAGE MONTH WITH NEWLY APPOINTED ADVISORY BOARD OF HISPANIC TRAILBLAZERS

Retrieved on: 
Thursday, September 15, 2022

NEW YORK, Sept. 15, 2022 /PRNewswire/ -- This Hispanic Heritage Month, the Tequila Don Julio Fund† is calling all Hispanic entrepreneurs who follow their heart and demonstrate that the best things in life are made por amor (for the love) to apply for a business grant. Eighty years ago, Don Julio González boldly approached a local businessman for a loan of 20,000 pesos to open his own distillery, where Tequila Don Julio continues to be made today. Following his heart, González spent his life perfecting his craft to create one of Mexico's most loved tequilas. Inspired by the entrepreneurial spirit of the brand's late founder, and the love he poured into each bottle of tequila resulting in an exceptionally smooth liquid, the grant program was created to pay it forward and celebrate Hispanic entrepreneurs who live out their craft por amor every day.

Key Points: 
  • The Tequila Don Julio Fund is once again partnering with the Association of Latino Professionals For America (ALPFA) to encourage Hispanic entrepreneurs all across the country to apply.
  • Entrepreneur Spotlight: Exclusive features on the Don Julio website and social channels highlighting the grant recipient and their business.
  • Founded on the pioneering agricultural principles of Don Julio Gonzlez and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila.
  • The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Aejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera.